Newsletters

Most podcasters are invisible on Google. Here's how to fix that this weekend

Search engines cannot hear your podcast. But they can read everything around it. Here is what to do about that right now.

The sponsorship model is changing. Here's what actually works now.

Brands aren’t buying download counts anymore. The shows landing deals in 2026 know what most podcasters don’t.

The authenticity crisis is here. Here's how to make it work for you

AI now makes 10% of new podcast episodes. Podcasters who get this will have an advantage. Those who don't will fall behind.

Do you actually know who is listening to your podcast?

Top podcasters know their audience and use that info to choose topics and attract sponsors.

The podcast industry just got a new name. Here's what it means for your show

Industry leaders call this the Liquid Content era. Understanding it could transform how you create every episode.

Your Friday five: what to do with your podcast this long weekend

Five things worth knowing before you switch off for the Fourth. Quick, useful, no fluff.

Only 4% of podcasters do this. It's why they're still around

Most shows fade out before they ever get a real shot. Here's what separates the ones that last from the ones that don't.

Who's actually listening to podcasts in 2026? The answer might surprise you

Most shows fade out early. Here’s what makes the lasting ones different.

Is the old-school podcast website finished?

New week, fresh start. Here's what the best podcasters do on a Monday

Most shows stall not because the content is bad, but because the host never built a system. This week, let's fix that.