UK Listeners Prefer On-Demand Content

Podcasting is becoming an increasingly popular form of media in the UK, with 42% of Brits having listened to a podcast in the past week. Podcast ads are viewed as less intrusive and more trustworthy than other forms of advertising, including celebrities. The rapid growth of podcasts shows its significance as both an entertainment medium and powerful advertising platform.

Spotify's NextGen Program Empowers Underrepresented Creators

In 2022, Spotify partnered with Spelman College to grow podcast culture at historically black colleges via its NextGen audio program. This partnership involved developing curricula, awarding scholarships, supporting student podcasts, and refurbishing an on-campus podcast studio for Spelman students. Going forward, Spotify plans to continue empowering underrepresented creators through NextGen by collaborating with other universities such as Howard University and North Carolina A&T University.

Former President Trump Set for Interview with Joe Rogan

Donald Trump is set to appear on Joe Rogan's podcast, "The Joe Rogan Experience", before the 2024 U.S. election, marking his first appearance on the show. The recording will take place at Rogan's studio in Texas, with no release date confirmed yet. This comes after Vice President Kamala Harris appeared on Alex Cooper’s “Call Her Daddy” podcast and amid previous tensions between Trump and Rogan over the latter's comments about Robert F Kennedy Jr.

Oxford Road and Veritone One Join Forces to Form Largest Podcast Group 

Oxford Road and Veritone One are set to create the world's largest podcast group with a focus on creator-based media content. The deal, which is facilitated by Insignia Capital Group, will allow brands to utilize audio and creator-led content for better results. Both companies will continue operating independently in the near future but there are plans for a unified brand.

Wayfair Boosts Sales by Advertising on Radio

Online home improvement retailers like Wayfair account for 29% of such purchases in the first half of 2024, with a high intent among shoppers to continue online shopping. Research shows younger buyers and heavy listeners of AM/FM radio or podcasts are more likely to shop online for home improvement items. Despite this trend, Wayfair is not investing in radio advertising even though reallocating 20% of its TV March 2024 budget to radio could result in a significant reach increase.

Meet Josie and Pete, your friendly guides through the world of policy. They're here to break down complex issues into bite-sized pieces in a way that's fun and easy to understand. With their unique mix of serious discussion, humor, wit, and just a pinch of sarcasm, you'll find learning about Michigan laws enjoyable. From court rulings to new bills and actions by key officials like the AG or SOS - they've got all bases covered on The Drumbeat with Josie & Pete!

How did you come up with the name of your podcast?

Pete and I even had a band in 5th grade—I was the drummer. Pete, however, went on to become a drummer in a rock band until he went to prison. And now he's drumming again! When he asked me about doing a podcast focused on nonpartisan policy, I thought "The Drumbeat" would be a perfect name. It speaks to our shared past and also implies that steady, consistent work is needed to create change.

What is the main focus or theme of your show?

Our show mainly focuses on policy, not politics. We discuss serious topics with different people in a light-hearted way, using humor and sarcasm. In every episode, we start with a question and look at how decisions about Michigan's policy affect you and your community.

Have there been any particularly memorable moments during the recording that stick out to you?

We're relatively new to this, but we've had so much fun letting our friendship, personalities, and banter shine through. I think the best part is continuing to learn together and ensuring we connect with people across our state, while always keeping an eye on the impact our work might have on our hometown of Dryden, Michigan

Who has been one of your favorite guests so far, and why?

Ronald Simpson-Bey . His story is remarkable. He served in prison for 27 years, and his son was murdered on Father's Day while Ron was waiting for him to visit. But he's taken every lesson he learned and found ways to be a leader and advocate. He currently serves as Executive Director and President of Just Leadership USA. His organization is doing amazing work nationally to develop leaders from formerly incarcerated people. He's an inspiration!

What's next for your show – any exciting plans we should know about?

We're looking to produce two episodes on location. First, we want to tape an episode on prison reform and needs at a prison in Michigan. Second, we want to tape an episode from our hometown! Overall, the goal is to ensure our episodes are timely and provide our listeners with a call to action. We want to educate and inspire.

Create your own podcast website in minutes, it’s that simple.

Monetize your podcast with your own landing page & products or services.

Effortless publishing for driven brands, you create, they distribute & you grow.

• Podcast Growth Workshop

• Date: Oct 29, 2024

  Cost: Free

  Location: Online