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Amazon Launches AI-powered Audio Advertising Tool
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NEWS
Amazon's Latest - The Audio Generator for Advertisers Amazon has launched Audio Generator, an AI-powered tool that aids brands in creating new advertising campaigns using information from their Amazon product pages. The tool allows advertisers to create interactive audio advertisements swiftly and without extra costs, aiming to make audio advertising more accessible. In addition to this, Amazon Ads is launching a beta version of AI Creative Studio for select US advertisers which will amalgamate all its creative generators into one application. | ![]() |
Podcast Listeners Connect More with Audio Branding than Visuals A study by Veritonic found that 58% of podcast listeners find a brand's sound identity more memorable than its visual logo, suggesting the importance of audio in branding. The survey also revealed that 51% felt a brand's sound identity affected their feelings towards it more than its visual identity. Scott Simonelli, CEO and founder of Veritonic, suggested this may be because audio can evoke emotions more effectively than visuals. | ![]() |
Uncover Deception in New Podcast 'Truthless' Truthless is a new podcast by The Ringer where host Brian Phillips discusses tales of deception with ordinary people. Every episode focuses on one lie, told in the words of the person who lied. The first two episodes are out now and you can listen to them on Spotify or any other podcast platform every Tuesday. | ![]() |
Kamala Harris May Appear on Joe Rogan's Podcast Vice President Kamala Harris's campaign team has been in discussions with Joe Rogan, the host of a popular podcast that is primarily listened to by men. This move comes as Harris attempts to increase her popularity among male voters. However, it may be surprising for some given Rogan's often right-wing views and willingness to discuss controversial theories. | ![]() |
Reality Stars to Launch Humble Brag Podcast Cynthia Bailey and Crystal Kung Minkoff, both former cast members of the Real Housewives series, will host a new podcast called "Humble Brag". The show, which will start on October 21st, will be produced by Envy Media and will focus on reality TV, pop culture, and celebrity discussions. Both hosts are excited to partner with Nick Viall's Envy Media for this project. | ![]() |
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AARON COVINGTON’S PODCAST JOURNEY
Meet Aaron Covington, the co-writer of CREED and your host for Black Guys On White Movies. Together with his cinephile friend Bernard Harris, they delve into a vast array of films made predominantly by and for white people. From big classics to independent flicks, they ask one critical question - "How white is this movie?" Tune in if you're keen on understanding how cinema shapes society or simply enjoy light-hearted banter about movies. | ![]() |
Can you tell us a bit about yourself and your background? I am a screenwriter. I grew up in Indiana and moved to California in 2008. I have an MFA in film from the University of Southern California and my first job was the movie Creed which I co-wrote with my friend from school, Ryan Coogler. I’ve continued to write since and recently was part of the NBC sitcom Grand Crew. | What inspired you to start a podcast? I just wanted to talk about movies and have fun looking at them from different angles. I thought that doing podcasts looked like fun. |
How did you come up with the name of your podcast? Because movies made by Black people are called Black movies, it’s even a searchable term but that doesn’t mean that movies made by white people should be considered “normal”. To me those are white movies so I made the title a clever play on words. | What is the main focus or theme of your show? The main theme of our show is to explore how movies made by white filmmakers reflect and influence American culture. ![]() |
Have there been any particularly memorable moments during the recording that stick out to you? Doing rom-coms is always fun. I also enjoy geting into deep discussions on big sci-fi movies like Elysium and Planet of the Apes.
| Who has been one of your favorite guests so far, and why? My friend Bernard began as a guest but now is a regular. What's next for your show – any exciting plans we should know about? I'm currently focused on increasing the number of listeners for my show. |
A special thanks to AARON for sharing his insightful podcast journey thus far and we wish him all the best with his continued podcast growth.
If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]
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PODCAST TOOL OF THE DAY

How To Start A Podcast With Castos
After creating a new Castos account, you need to choose where you'll handle your podcast.
Click on 'Create a New Podcast' from the welcome page.
Enter your podcast's name and description.
Upload the cover art for your podcast.
Claim your unique Castos website URL.
Select categories that best fit with your podcast's theme or topics.
Review all the information to make sure it is correct and accurate.
Click on 'Create my Podcast'.
If you want to upload an episode immediately, click 'Add First Episode'. If not, go directly to your Castos dashboard for later use
Do you want to bring a podcast from another host provider?
Choose the option "Import Existing Podcast."
Type in your podcast's present RSS feed URL.
After validation, click on "Import."
Wait for a confirmation email that will notify you when your podcast has been successfully imported.

GUEST NETWORKING
Cat Coluccio
Educator, Personal Trainer and Life Coach
Contact: linkedin.com/in/catcoluccio
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Podcast Events
Afros & Audio
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The 6th Annual Afros & Audio Podcast Festival is set to take place in Baltimore, MD, from October 18-20, 2024. This inclusive event is a celebration of diversity, creativity and the indie spirit within the podcasting world. Attendees can look forward to connecting with like-minded creatives and industry experts through workshops, panel discussions and live shows. The festival also provides opportunities for growth in podcasting or audio careers by offering valuable resources and networking options. It's an enriching event that promises unforgettable experiences aimed at inspiring and motivating participants while fostering connections within this transformative community.
THIS WEEK’S HOT PODCAST RELEASES

And that's it for today's Podcast Newsletter, everyone. We're dedicated to delivering the latest and most intriguing podcast news, spanning from trending topics to helpful suggestions. Don't forget that we're here consistently offering fresh updates, captivating talks, and handy tips for all your podcasting needs.
We'll return with more exciting content tomorrow!