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Amazon and iHeartMedia Expand Audio Ads
Amazon Ads and iHeartMedia have expanded their partnership to offer programmatic audio ads through Amazon DSP. Advertisers can now use Amazon DSP to reach iHeart’s large streaming audio audience on devices like smartphones, smart speakers, and more. This new integration includes streaming music and live radio, with access to podcasts and broadcast radio coming in 2026. The partnership aims to make it easier for brands to run effective, omnichannel ad campaigns and measure their results. This move continues the companies’ long-standing collaboration in bringing new advertising solutions to the market.
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Jillian Michaels Picks New Production Partner for Her Podcast
Fox Corp.’s Red Seat Ventures is now the new production partner for Jillian Michaels’ podcast “Keeping It Real,” which focuses on health, wellness, and inspirational conversations. Red Seat Ventures, bought by Fox this year, manages digital content for several big media personalities. Jillian Michaels, known for her fitness work and TV appearances, expressed excitement about joining Red Seat, and her podcast will continue to be available on major streaming platforms.
audioXi Adds More Countries with TuneIn Partnership
Bauer Media Audio has expanded its digital audio advertising network, audioXi, by partnering with TuneIn to include Poland, Slovakia, and Portugal. This new agreement gives advertisers greater access to TuneIn’s wide range of digital audio content, making it easier to target audiences in these countries. The partnership strengthens both companies’ positions in Europe and highlights the growing role of digital audio and streaming in advertising.
Podcast Downloads and Audiences Grow in October
In October, podcast listening and downloads increased across most top publishers measured by Podtrac, continuing a seasonal rise after a summer dip. iHeartPodcasts and its ad network remained the leaders, both seeing gains in audience and total downloads, while YouTube views are becoming more important for networks like Sonoro and Paramount. The top five podcasts stayed the same as September, with “NPR News Now” holding the number one spot, but some individual shows moved up or down in the rankings.
NESN and Puck Team Up to Bring Varsity Podcast to TV
NESN and Puck have partnered to bring “The Varsity” sports business podcast, hosted by John Ourand, to television and streaming on NESN, SportsNet Pittsburgh, and various streaming platforms. The show will air Mondays and Wednesdays at 6 p.m., offering insider analysis and interviews with sports industry leaders. This move is part of NESN’s ongoing efforts to expand its content and reach more sports viewers through new platforms and original programming.
Podcast Tool
The Canon EOS M50 Mark II Mirrorless Camera is a versatile and accessible tool designed specifically for content creators, featuring a 24.1MP APS-C sensor, smooth Dual Pixel autofocus, and Full HD 60p video recording—all in a compact, user-friendly body. With built-in 4K capability, seamless YouTube streaming, and compatibility with Canon’s EOS Webcam Utility, it effortlessly transitions from vlogging and photography to professional-quality live streaming, while bundled accessories like a tripod grip and external microphone make it an ideal all-in-one starter kit for aspiring producers.
Podcast Of The Day
What’s My Age Again
In a candid and vulnerable conversation on Katherine Ryan's What's My Age Again? podcast, EastEnders star Natalie Cassidy opened up about the lasting personal cost of fame, revealing that her decision to film a fitness DVD decades ago fundamentally shattered her body confidence and relationship with self-image. She explained that the strict, monitored regimen of excessive exercise and minimal eating—undertaken purely for financial reasons—transformed her from a happy, carefree individual into someone who has avoided scales and weight discussions ever since, framing the project as a permanent source of regret that continues to impact her self-perception today.
Podcaster Essentials
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Visionary Voices Of Podcasting
Suburban Sleuth, Questionable Boundaries
Doug Duguay is a well-meaning but hapless freelance insurance agent from Burbank whose deep love for his neighborhood and its people leads him to launch an investigative podcast to solve the bizarre mystery of who is placing drugs in his garbage can. His genuine desire to connect with others and give people endless chances fuels the show, but his weak boundaries and growing obsession with the case begin to unravel his stable suburban life. He navigates the investigation with a mix of earnest curiosity and comical incompetence, turning everyday neighborhood encounters into dramatic, conspiracy-laden episodes. Through it all, he remains endearingly unaware of how his podcast blurs the line between community service and personal chaos. Valley Heat is mostly nostalgia for my childhood… the movies, TV, music, and overall the way the world felt.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Nov 8, 2025
309 East Main Street
Whiteland, IN 46184 United States
Podcast Tip Of The Day
You don’t have to do it all—outsourcing tasks like audio editing, guest booking, and social media can help you focus on what you do best: creating content and connecting with listeners. Start by delegating one repetitive or time-consuming task (like editing or show notes) to a trusted freelancer or VA, and use clear guidelines and examples of your tone to ensure the final product still sounds authentically you. As your team learns your style, you can gradually hand off more responsibilities, turning your podcast from a solo grind into a scalable, sustainable show.
A Final Note
“The tasks of podcasting are countless, but the reward of building something that truly connects is priceless.”
