Arab Podcasting Industry Seeks Growth

Podcast News, Events, Tools & more...

May 29, 2024 • Estimated Reading Time: 12 minutes

Podcast PRO Newsletter

Welcome once again to our Podcast PRO Newsletter, bringing you all things podcasting every Thursday. We promise to keep you updated with the freshest news in the world of podcasting. Our expert team works round-the-clock to compile practical tips that will help you navigate your podcast journey smoothly. We also have some exciting new podcasts lined up for recommendation this week!

Stay subscribed for more updates and let's continue creating magic together through voice and sound. And since today is National Biscuit Day, remember - just as a biscuit needs all its ingredients mixed well before baking, a good podcast needs ideas, passion and dedication blended perfectly!

WHAT’S HAPPENING IN THE PODCAST WORLD
Global Media Group Takes Over Production and Ad Sales for The Trawl Podcast

The media company, Global, has secured exclusive rights to produce and sell ads for The Trawl. This popular podcast is hosted by political analyst Marina Purkiss and broadcaster Jemma Forte. Each week, they sift through social media to find humorous or controversial political debates. They delve into the top political news of the week and have had well-known guests like Carol Vorderman, Jen Brister, and Jenny Jones on their show.

In Other News

A recent report from the Dubai Press Club suggests the Arab world's podcasting sector requires defined standards, economic stability, and education programs. The insightful study titled 'Generating Insights into the Podcasting Industry in the Arab World' was unveiled during Wednesday's Arab Media Forum at the Arab Media Summit.

VanillaSoft, a top-notch sales engagement tech firm, has today unveiled TEMPO. This is a podcast targeting business leaders in B2B enterprises and mid-sized companies. Focusing on B2B industry leaders across North America, TEMPO explores the handling of significant deals, substantial finances, and critical decisions by these organizations.

Benjamin Oduro Arhin Jnr, also recognized as Bnoskka in the creative arts arena, is thrilled to unveil his new partnership with Apprise Music. Together they are launching the IP Zone Podcast, where Bnoskka will be the host. The podcast can be found on YouTube, Spotify and all major streaming services. The focus of IP Zone Podcast is intellectual property coupled with creativity and innovation. It includes engaging discussions with industry professionals, artists and thought leaders.

A group of young adults from The Helping Hands Group (THHG) in Peterborough have launched a new podcast, expressing their delight at the opportunity to share their perspectives. THHG is an organization that works towards improving the lives of people with learning disabilities. Harvey, one of the podcast creators, enjoys discussing various topics on this platform. A project coordinator has praised the team's creativity, noting how rapidly and impressively it has developed with support from industry professionals.

Recent surveys, such as Techsurvey 2024 and the most recent Infinite Dial, highlight the ongoing importance of audio in America. While traditional radio remains popular, there is increasing evidence that podcasts are gaining popularity quickly. Cumulus Media's 2024 Audioscape report provides detailed information on current podcast trends based on data from Edison Research's late 2023 study and Nielsen Scarborough's autumn 2023 report on podcast purchasing power.

PODCAST OF THE DAY
Habits & Hustle

Habits and Hustle podcast provides listeners with insights into the life journeys of various successful people. The host, Jennifer Cohen, interviews entrepreneurs and thought leaders who share their habits, rituals and other factors that have contributed to their success. This show aims to inspire listeners by revealing secrets behind these individuals' achievements, while also offering advice on cultivating healthy habits for positive change. Jennifer Cohen's experience as a best-selling author, international speaker and brand strategist makes her an excellent guide in this journey towards personal growth and accomplishment.

PODCAST TIP OF THE DAY
How to Look Good on Camera

The article, 'How To Look Good On Camera', is a guide designed to help you overcome camera shyness and produce effective video content. With the rising importance of online video in branding strategies, this piece will equip you with tips to enhance your on-camera presence, ultimately leading to increased brand awareness and improved SEO. These insights will ensure every video becomes a successful launch for your brand.

PODCAST FACTS
Did You Know?

  • There was growth of 139% in the number of hours Britons spent listening to podcasts between 2018 and 2023.

  • Among that group of 22.4 million people the proportion who say they listen to a podcast at least once a month has grown 16% in the past five years to 68%.

  • UK podcast audiences skew somewhat male, with women making up 44% of listeners.

  • Among 15 to 24 year-olds the weekly reach of podcasts drops to 24%, making it the only demographic to have lower weekly podcast consumption now than before the pandemic. 

  • Among podcast consumers, 31% prefer to watch a podcast than listen to it.

Credit to BBC Sounds

PODCAST SUGGESTIONS

PODCAST EVENTS
June Podcast Events in 2024

Podcast Power-Up Summit

The Podcast Power-Up Summit is an exciting event where you can meet and learn from top podcasters and experts in North America. It's a place to share ideas, gain knowledge, make important connections, and boost your own podcasting journey. The focus of the summit is on emerging voices and industry innovators. Don't miss this key event during CMW and Radiodays North America!

Gaffin Creative

Mic Check Retreat is a three-day event designed to help podcasters enhance their skills and take their podcast to the next level. Attendees will learn about strategies for monetization, marketing, content creation, and more. In addition, there's an opportunity to network with other podcasters. This retreat also offers dedicated time for practical implementation of what you've learned. Furthermore, participants can join Mic Check Society - an online community offering continuous support on your podcasting journey through educational trainings and Q+A calls.

Sound Wave Summit

The Soundwave Summit is a gathering of independent Canadian podcast creators happening on June 6th, 2024 in Toronto. During the day, attendees can enjoy discussions and workshops at StartWell. In the evening, live podcast performances will take place at Taco Taco. The event provides an excellent opportunity for networking and learning from other podcast creators.

PODCAST TONIGHT RADIO SCHEDULE

Schedule starts every day from 12am GMT

  • Have A Seat Podcast

  • Getting Personal With Plant Medicine

  • Fusebox

  • Geeks, Geezers & Googlization Show

  • Rap It Out

  • Too Legitimate To Quit

  • What Healthy Couples Know That You Don't

  • The Quiet Corner Bedtimes Stories

  • Night School Horror

  • Companion Chapel Podcast

PODCAST TOOL OF THE DAY
Artlist.io

Artlist is a music licensing platform that was established in 2015 by Ira Belsky. It provides royalty-free music and affordable music licenses, helping users avoid copyright issues. Artlist is a popular choice for creative professionals because it offers over 8,000 tracks, with around 150 new ones added every month. Despite the competition in the industry, Artlist stands out due to its comprehensive package - it not only offers music but also footage, video templates, sound effects and apps. It's particularly beneficial for individual content creators who can make full use of its services.

PODCAST HOST SPOTLIGHT
Greg Kihlstrom

Greg Kihlström is a successful author, speaker, and entrepreneur who has advised some of the world's top companies on marketing technology. He has worked with big names like Adidas, Coca-Cola, FedEx, and Toyota among others. He is highly experienced in setting up businesses as shown by his past roles as Co-Founder and C-level leader in multiple companies that were later acquired.

In addition to being a business leader, Greg also contributes to academia. He earned an MBA degree and currently pursues a Doctoral Degree in Business Intelligence. Furthering his

involvement in education, he teaches courses at the Association of National Advertisers School of Marketing Faculty. In recognition of his expertise and contribution to the field of marketing, Greg was named #1 Global Marketing Thought Leader by Thinkers 360.

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here are some of what we got going on across the Podcast Tonight network!

  • Over 600 Podcast Reviews at www.podcasttonight.com

  • Podcast Tonight Radio

  • Daily Newsletter to 60.000 subscribers

  • Huge social media following & Growing

  • Podcast Tonight 3-hour audio course

  • Podcast Tonight TOP 20 Chart Show