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Audacy Joins with Claritas to Boost Ad Performance Insight

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NEWS

Audacy and Claritas Team up for Enhanced Ad Measurement

Audacy and Claritas have joined forces to provide advertisers with more detailed insights into the effectiveness of their broadcast and digital audio campaigns. The partnership will integrate broadcast radio data into multiplatform campaigns, allowing for real-time analytics on audience engagement, content responsiveness, and campaign performance. This development aims to increase returns on investment in audio advertising by providing precise measurements of campaign performance.

Understanding the Russia-Ukraine Conflict through Podcast

The Lex Fridman podcast recently interviewed Ukraine's president, Volodymyr Zelenskyy, providing an unfiltered view into his thoughts on war and peace. The episode is seen as crucial listening for American lawmakers and reporters who've been involved in the conflict between Russia and Ukraine. However, it seems many Americans don't fully understand why this war started or continues today, nor do they grasp what motivates leaders like Zelenskyy and Putin.

Bauer Media Audio Welcomes New Director, Steve Carsey 

Steve Carsey is joining Bauer Media Audio as Director (Speech), where he will focus on podcast development and on-demand content. His role includes reporting to Gary Stein, the company's Director of Audio, expanding the current portfolio and creating new podcasts across various genres. Previously, Carsey worked at Bertelsmann as Managing Director of Audio Alliance (UK) and held senior positions at Audible UK and ITN Productions.

Billy Bush to Launch New Video Podcast

Billy Bush is launching a new video podcast where he promises to share his unfiltered opinions and humor. He plans to discuss sports and politics, interview celebrities openly, and share behind-the-scenes stories from his over 20 years in Hollywood. Bush has previously hosted entertainment news shows like NBCUniversal's "Access Hollywood" and Warner Bros. Discovery’s “Extra.”

Bone & Joint Launches AI-Powered Summaries in Podcast Form

'AI Talks with Bone & Joint' is a new podcast that offers audio summaries of articles from various Bone & Joint journals. It was created using the GenAI tool by technology consultancy 67 Bricks to help increase podcast production and save time for staff. The content is presented by two AI hosts, with human oversight to ensure accuracy and integrity.

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MERCHON HARGRAVE’S PODCAST JOURNEY

Merchon Hargrave is the warm and inspiring host of High Vibe Table Talks. She is an experienced entrepreneur who has a passion for supporting fellow businesswomen on their entrepreneurial journey. Merchon believes in creating a loving community where ideas can grow, challenges are overcome, and success is celebrated together. Her weekly mastermind groups, virtual coworking sessions, and podcast episodes provide valuable insights to women at all stages of their business journeys. At High Vibe Table Talks, Merchon encourages everyone to share their dreams no matter how big or small they may be.

Can you tell us a bit about yourself and your background?

I am an entrepreneur and podcaster of High Vibe Table Talks. I love creating safe spaces for women to go after their dreams, making an income and an impact. I have a background in education and then worked for a start up for almost a decade. I was able to wear a lot of hats and really learn so much about growing a business. I want others to see themselves in the process and go for it.

What inspired you to start a podcast?

I was having these incredible conversations in my mastermind groups and I wanted to share them with others. I was able to learn so much being the daughter of an entrepreneur. I want others to have a seat at the table so they can see the highs and lows are a part of the process, not a roadblock.

How did you come up with the name of your podcast?

I was attending a lot of different networking events trying to figure out what could be a potential next path for me and my career. I would leave and rate them on a scale of how High Vibe they were. I couldn't find exactly what I was looking for, so I created my own. I also believe in building bigger tables, not higher fences, so that is how I came up with High Vibe Table Talks!

What is the main focus or theme of your show?

Exploring the messy middle of entrepreneurship. It is a roller coaster journey for everyone, and knowing that others are on that ride is so important to keep going! We see a lot on social media of people succeeding and having incredibly profitable businesses or launches that sell out in 10 minutes. While some of these stories are true, they didn't start out that way.

Have there been any particularly memorable moments during the recording that stick out to you?

My episode with Diann Wingert around ADHD fell at a time when I was going through the process of being diagnosed, so I think that one hit home more than the others. It was a very emotional time for me and there was a lot of confirmation during that discussion that my brain is just wired differently.

 

Who has been one of your favorite guests so far, and why?

My favorite guest so far has been Amy Arbogast. She is a public speaking consultant who was actually very nervous to be a guest. She warmed up and was so visibly excited as we dove deeper into this topic she is clearly so passionate about. Everytime I chat with her she says something that blows my mind and makes me think about something in a completely different light.

What's next for your show – any exciting plans we should know about?

I am really honing in on sales content. I believe that so many incredible women have so much to offer, but the sales part of building a business is what scares them and holds them back. Not because they aren't capable, but they have negative feelings attached to the process of sales. I want to empower more women to dive into sales and build a business that makes an income and an impact.

A special thanks to MERCHON for sharing her insightful podcast journey thus far and we wish her all the best with her continued podcast growth.

If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]

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iMoves Management

This virtual workshop aims to help entrepreneurs streamline the process of podcasting and content creation by effectively using AI tools. The session will cover how to brainstorm topics, write notes, record and edit episodes, create show notes and promotional materials, extract clips for social media promotion, and schedule posts. This workshop is designed specifically for those who have launched or are considering launching a podcast as part of their business strategy. Participants do not need any previous experience with AI - just a desire to save time without compromising on quality.

THIS WEEK’S HOT PODCAST RELEASE

Thanks for joining us in today's Podcast Newsletter, folks. We have brought you the freshest and most thrilling updates from the podcast universe - be it trending discussions or helpful guidance, we've got it all covered. As your trusted aide on this exciting voyage of podcasting, we promise to keep bringing you the best of content.

Signing off on this first Monday of January 2025. Stick around as tomorrow promises more fascinating insights.