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Audacy's Big News for Podcast Creators
Podcast News, Events, Tools & more...
Podcast Tonight
April 01, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Capcut
NEWS
New Creator Lab from Audacy Delivers Advertising Opportunities Audacy has launched the Audacy Creator Lab, a program that aids podcast creators and offers large scale advertising opportunities. This initiative builds on Podcorn's creator marketplace, allowing advertisers to reach targeted audiences across multiple platforms. It also supports all creators by providing ways to earn money through sponsorships and pre-recorded ads. |  |
Signal Hill Introduces Video Podcast Ad Research Tool Signal Hill Insights has launched a Video Podcast Brand Lift research solution to measure the impact of video podcasts on brand awareness and purchase intent. The tool aims to demonstrate the return on investment from video podcasts, including pre-, mid- and post-roll ads as well as branded episodes. According to Signal Hill's early results, upper-funnel brand metrics for video podcast ad campaigns have exceeded their benchmarks for audio. |  |
AudioUK Responds to BBC's Decision AudioUK has voiced its concerns about the BBC's decision to not include advertising in some UK podcasts. They support the BBC and its role in the podcast industry, but are worried about its entry into the podcast ad market through content produced by BBC Studios. AudioUK continues to work with the BBC for fair treatment of independent producers. |  |
Apple Introduces New Podcast Widgets Apple has introduced two new widgets, "Followed Show" and "Library", to its Podcasts app on iPhone, iPad and Mac with the release of iOS 18.4. The Followed Show widget allows users to create a shortcut for quick access to their favorite podcast shows while the Library widget provides easy access to different sections of a user's podcast library. These features aim at making podcasts more discoverable and accessible on Apple devices. |  |
Winners at the 5th Annual Ambies The Podcast Academy announced winners for its Fifth Annual Awards, The Ambies®, in Chicago. These awards recognize outstanding podcasts across 28 categories and aim to increase the popularity and respect of podcasting. All voting members of The Podcast Academy chose the winners among 199 nominees. |  |
What’s New?
Rulebreakers with Saraya
Rulebreakers with Saraya is a fresh, vibrant podcast hosted by the professional wrestling sensation herself, Saraya. Launched by Audacy, this weekly series provides an intriguing behind-the-scenes look at rule breakers from various walks of life and their unique journeys to success. It transcends beyond the realm of wrestling as Saraya engages in candid conversations with her guests including celebrities like Kail Lowry from Teen Mom, AEW wrestler Harley Cameron, musician Hayes Warner and comedians Joe Stapleton and Brad Williams.
In addition to these discussions, listeners can look forward to monthly solo episodes where Saraya delves into her personal experiences such as being a woman in the world of wrestling or journeying towards veganism. Rulebreakers promises no-nonsense dialogues coupled with fun-filled banter making it an absolute must-listen for all those who love breaking norms.
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PODCAST TOOL OF THE DAY
CapCut is an all-in-one video editing app that provides a variety of tools to enhance your videos and podcasts. It offers a user-friendly interface, making it easy for both beginners and professionals to navigate through its features. The app allows you to split, edit, delete or mute any unwanted sections of your video or podcast while also providing a collection of sound effects and music tracks that can be utilized in the background.
Furthermore, CapCut makes synchronizing audio with visuals a breeze thus ensuring smooth transitions in your content. It's not just limited to audio editing; it comes equipped with video editing tools too which lets you add effects, keyframes or automatic captions for improved accessibility. With CapCut, creating transcripts becomes effortless as well. You can directly share or publish content on platforms like TikTok or YouTube from within the app itself. Plus, upon completing edits on CapCut, users have the option to save their work in various formats accommodating different framerates, resolutions and quality preferences.
PODCAST TIP
Looking for great podcast guests? Your ideal collaborators are already active on social media! Here’s how to connect:
1. Facebook:
Tag experts when sharing relevant posts—it puts you on their radar.
Join niche groups where potential guests hang out. Engage genuinely before pitching.
2. LinkedIn:
Follow Pulse articles to spot knowledgeable creators in your field.
Search Groups or company leaders—then message them directly with a personalized invite.
3. Twitter/X:
Interact with industry influencers—reply to their tweets to build rapport.
Monitor Twitter Lists to discover new voices your audience cares about.
GUEST NETWORKING
The Brain-Gut Connection
Health & Fitness
Email Address: [email protected]
Looking for guests who have expertise or a personal story about the transformative power of gut health
Podcast Events
The SEO Mindset & Search With Candour Podcast
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The event, "How to Build Your Personal Brand," is a live podcast recording featuring hosts Sarah, Tazmin, and Jack from The SEO Mindset and Search with Candour podcasts. This unique opportunity allows attendees to gain insights into the production process of these popular podcasts at Project The Lanes venue. There will be an interactive Q&A session for added engagement. If you're unable to attend in person, don't worry - the episode will also be streamed on Silicon Brighton's YouTube channel and later available on major podcast directories like Spotify, Apple Music, and Amazon Music.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!