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Report Warns Podcast Metrics Hurt Ads
A new Oxford Road report says podcast ad growth is being held back by poor measurement methods. Half of brands see limited performance data as the top growth barrier, and 76% want video measurement—especially on YouTube—to match audio standards. Nearly a quarter would increase podcast ad spend by 50% or more if better attribution tools were available. Major advertisers also worry about brand safety, ad clutter, and AI in host-read ads, calling for clearer standards. The report urges platforms to work together on clear, universal metrics to help podcasting grow.
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Edison Research Names Top 10 U.S. Podcast Networks for Q3 2025
Edison Research released the Top 10 Podcast Networks in the U.S. for Q3 2025, with SiriusXM taking the #1 spot, followed by Spotify at #2 and iHeartPodcasts at #3. Rankings are based on the weekly reach of each network, as measured by surveys of 5,000 podcast listeners aged 13 and older. Listening data is collected by asking people to list all the shows they listened to in the past week, and then those shows are grouped by their advertising network.
Automatic Clips Now Available for Old Episodes
Headliner is updating its Automatic Clips tool to help podcasters promote older episodes by creating and sharing clips from their back catalogs on social media and YouTube. The tool uses AI to find standout moments and can automate the posting process, making it easier for creators to reach new listeners. This update helps keep podcast content active and visible, even when no new episodes are released.
iHeartRadio Launches New Free App in Australia
ARN has launched a new, free version of the iHeartRadio app in Australia, offering industry-first features and a fresh design inspired by the simplicity of car radios. The updated app lets users save up to 15 presets, scan and discover new stations by city or genre, see top trending content, and view karaoke-style lyrics while listening. Available now on Android and iOS, the app aims to make audio discovery and enjoyment easier and more personalised for Australian listeners.
Mary Beard and Charlotte Higgins Explore Roman London Live
Mary Beard and Charlotte Higgins will host a live version of their popular podcast, Instant Classics, at London’s Guildhall Art Gallery, exploring the city’s Roman history. The event promises lively discussion about life in ancient Londinium and how Roman culture still influences modern London. Produced by Vespucci, this special show is part of a partnership with local organizations and highlights the podcast’s success in making history engaging for everyone.
Podcast Tool
The Zoom PodTrak P4 is a compact, feature-rich portable recorder designed specifically for podcasters who need professional multi-person recording capabilities without the complexity or cost of a full studio setup. It effortlessly captures up to four XLR microphones and two echo-free remote guests simultaneously, while its four independent headphone outputs, assignable sound pads, and intuitive tactile controls make it ideal for interviews or panel recordings anywhere. With built-in limiters, low-cut filters, and the ability to record directly to an SD card or function as a USB audio interface, the P4 delivers polished, broadcast-ready audio—whether powered by AA batteries, USB, or an AC adapter—making it a versatile and accessible tool for creators at any level.
Podcast Of The Day
Manchester: Your Airport, MAN
Manchester Airport has launched the fourth season of its official podcast, Manchester: Your Airport, MAN, offering listeners an exclusive behind-the-scenes look at the facility’s latest developments—from the final stages of its £1.3 billion Terminal 2 expansion to the launch of new routes like the direct Mumbai service. Hosted by seasoned broadcaster Hywel Evans and Communications Director Adam Jupp, the six-episode series blends travel insights, operational secrets, and leadership interviews, giving both frequent flyers and curious minds an engaging audio tour of one of the North West’s busiest transport hubs.
Podcaster Essentials
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Visionary Voices Of Podcasting
Narrative Boundaries Across Audio and Beyond
Gabriel Urbina is a Costa Rican-American writer, director, and creative force renowned as the showrunner of the acclaimed audio drama Wolf 359, whose career spans fiction, screenwriting, and media commentary. A prolific creator, he has co-produced series like Unseen, Zero Hours, and Time:Bombs, contributed to hits such as The Bright Sessions and Wooden Overcoats, and educates through workshops and panels on narrative innovation. He would describe Wolf 359 as a show about four incredibly different people stuck together in the most isolated space imaginable, learning to communicate with each other and themselves.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Nov 5, 2025
Shropshire Council
Frankwell Quay Shrewsbury SY3 8HQ United Kingdom
Podcast Tip Of The Day
When your podcast feels like a conversation with an empty room, focus on creating content you are proud of and trust that your future audience will find it. Build a system of internal motivation by setting personal goals, celebrating small milestones like consistent publishing, and seeking feedback from a trusted peer or mentor instead of waiting for public validation. Remember, every iconic podcast started with an audience of zero—your patience and persistence now are building the foundation for the community to come.
A Final Note
“It’s okay to create in quiet moments—your voice matters long before the applause begins.”
