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Big Partnership between iHeartMedia and Exactly Right Media
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Podcast Tonight
February 05, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
iHeartMedia Partners with Exactly Right Media iHeartMedia has partnered with Exactly Right Media (ERM), the production company behind the popular podcast "My Favorite Murder". As per the deal, iHeartMedia will be responsible for sales, marketing, and distribution of all of ERM's podcasts. This announcement comes as "My Favorite Murder" celebrates its ninth anniversary, having achieved approximately two billion lifetime downloads and numerous industry awards. |  |
Edison Research Announces Most Popular Podcasts for End of 2024 Edison Research has released the Top 50 podcasts in the U.S. for the last quarter of 2024, among listeners aged 13 and above. The top four podcasts remain unchanged from the previous quarter, with 'The Joe Rogan Experience', 'Crime Junkie', 'The Daily' and 'Call Her Daddy' leading the rankings. Other notable changes include 'This Past Weekend w/ Theo Von' and 'Morbid' moving up three spots each, while 'SmartLess' and 'Stuff You Should Know' dropped two places. |  |
Advertisers Expect Increase in Podcast Investments A survey by Advertiser Perceptions indicates that 43% of media agencies and brand marketers plan to invest more in podcast advertising in the next six months. Larger brands are more likely to increase audio ad spending, with a third of those who spend over $25 million on advertising expecting to boost their audio ad budget. The optimism is driven by expectations of economic growth, despite concerns about inflation and potential negative effects from increased tariffs. |  |
Podcast Explores Bible Museum's Antiquities Scandal A new podcast, 'Word of God', investigates how the Museum of the Bible in Washington D.C., established by the billionaire Green family, got involved in a major antiquities scandal. The Greens' rapid acquisition of 40,000 biblical artifacts over three years for their museum raised suspicions and led to federal investigations. Many items were found to be looted or fake and thousands had to be returned to Iraq and Egypt, while an Oxford professor's involvement had severe repercussions. |  |
Outstanding Sports, Arts and Entertainment Podcast Nominees Profiled The NAACP Image Awards are honoring Black talent in various fields, including Outstanding Sports, Arts and Entertainment Podcasts. The nominated podcast hosts offer unique viewpoints and content ranging from sports analysis to music discussions and comedy. These nominations highlight the individuals who have caught the attention of both listeners and the NAACP Image Awards committee. |  |
Podcast Of The Day
Behind The Balance Sheet
The Behind The Balance Sheet podcast aims to demystify investing by providing insightful conversations with top investors and experts. It's not just about learning how to invest, but also understanding the world around us. The show is designed to inform, teach, entertain, and help you become a better investor. Featuring both well-known guests as well as hidden gems in the industry, this podcast offers valuable lessons for professional investors, students aspiring to join the field or individual investors. | 🎙The Host Stephen Clapham is the founder of Behind the Balance Sheet and a former partner of a multi-billion hedge fund. After retiring, he started his own business to train future investors and analysts. Always seeking new challenges, Stephen has accomplished numerous feats such as writing an Amazon number one investing bestselling book, creating weekly YouTube videos for a year, launching a newsletter with 15k views per week, and starting a successful podcast. His endeavors aim to connect with young finance enthusiasts and world-class guests alike through accessible mediums. |
🎧Listen To Some Of Their Episodes
#43 The Growth Investor
In this episode, Tom Slater from Baillie Gifford discussed a range of topics including his views on China and the Mag 7. He explained why he reduced his investment in Nvidia while still favoring Meta, and shared his opinion on Elon Musk. Furthermore, he shed light on his investment strategy, how growth managers differ from traditional value managers and highlighted the unique culture at Baillie Gifford that has contributed to its success.
#42 The Credit Expert
Greg Peters, co-CIO of PGIM, which manages $700bn in assets, spoke about the contrasts between investing in stocks and credit and the impact of the zero interest rate era. He highlighted PGIM's preference for scenario-based forecasting over single point estimates and discussed why covenants have become less popular, emphasizing the risks this poses. The discussion concluded with an update on market predictions for 2025.
#41 The Composer
Anthony Bolton was renowned for his impressive 19.5% per annum returns from Fidelity Special Situationsfund, exceeding his benchmark by 6% over 28 years. He was a highly skilled investor who earned the respect and affection of his peers through his practicality, politeness, bravery and popularity while avoiding arrogance that often comes with success. This interview took place at the Library of Mistakes in Edinburgh on November 21, 2024, before an audience comprised of both professional and amateur investors.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
Cubase is a highly popular software for creating and editing music. It has gained popularity over the years due to its advanced features and user-friendly interface, making it a preferred choice over GarageBand. The simplicity of Cubase's MIDI layout makes it exceptionally easy to utilize, simplifying the process of quantizing and visualizing MIDI when editing. This feature not only speeds up work but also improves efficiency significantly.
The user interface in Cubase is straightforward, allowing users to quickly adapt and speed up their workflow. It provides unlimited audio tracks, includes eight instruments, offers 90 effects options, comes with 18 GB of bundled content, includes tools for notation and pitch correction as well as mixer views. With these comprehensive features offered by Cubase, it becomes an ideal choice for those seeking professional-grade audio recording capabilities or those who are already established producers in the industry.
PODCAST TIP
Repurposed podcast content is essentially taking existing material from other forms of medium and converting it into an audio format. This can be a smart strategy to expand your audience base, especially targeting those who find listening more convenient than reading blogs or watching videos. The process doesn't require creating brand new content but merely reshaping what already exists, making it a time-efficient way of extending the lifespan of your existing work.
Pros:
Saves time in creating original content for the podcast.
Allows podcasters to provide more information on topics they may not have had the time or expertise to cover themselves.
Gives podcasts access to quality materials without having to search for new ideas all the time.
GUEST NETWORKING
Madhu Sri
Leadership Coach
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Podcast Events
WoodGreen Community Services
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On February 10, the Students of Aging Podcast will be launched with a live episode recording. This event promises to stimulate thought and conversation about aging through compelling stories and discussions. Special guests will participate in the live recording as part of the celebration for this new podcast initiative. The event is organized by WoodGreen Community Services along with their Seniors Advisory Council.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!