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Podcast Tonight
April 02, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Castos
NEWS
Patreon Partners with Wondery and Sony for Podcasts Patreon, a subscription platform, is launching an initiative to partner with podcast networks. It's starting with deals from Wondery and Sony Music who will make several podcasts available on the platform. Patreon says that in the last year alone, podcasters earned over $472 million from more than 6.7 million paid memberships. |  |
Study Shows Link Between Podcast Listening and Music Consumption Research by Luminate suggests a significant overlap between podcast listeners and music superfans, with 28% of weekly podcast listeners identified as music superfans. These individuals are also more likely to pay for music streaming services and purchase physical music. Additionally, they are more likely to attend live-music events and seek out new artists compared to the general population. |  |
Webby Awards Nominees Announced The International Academy of Digital Arts & Sciences has revealed the nominees for this year's Webby Awards. These awards highlight outstanding contributions to the internet from creative pioneers, brands and personalities. All nominees can win either The Webby Award chosen by the Academy or The Webby People’s Voice Award decided through public vote. |  |
New Enhancements Coming to Triton's U.S. Podcast Ranker Triton Digital is enhancing its U.S. Podcast Ranker with the addition of survey-based listener rankings and audience profiles. The new features will provide a more comprehensive view of podcast consumption, including insights into audience demographics and behaviors. The updated ranker will be published from later this year. |  |
Spotify or YouTube: Which is Gen Z's Top Podcast Platform? A recent report suggests that Spotify is the most popular platform for Gen Z to listen to podcasts. However, data from Edison Podcast Metrics indicates that YouTube might slightly edge out Spotify in this age group. The discrepancy may be due to different methods of data collection between the two sources. |  |
What’s New?
On Par with Maury Povich
On Par with Maury Povich is a new podcast that marks the longtime talk show host's return to his journalistic roots. Launched on March 31, the podcast features in-depth conversations with influential figures from various fields including sports, media and pop culture. The aim of the show, Povich says, is not just about offering guests a safe space to share their stories but also for him to open up about his own experiences – something he didn't have much opportunity to do during his time as host of Maury.
Apart from being known for discussing sensational topics and dramatic paternity test reveals on Maury, Povich wants people to remember him as a seasoned journalist and storyteller who had an equally successful career before becoming a talk show host. On Par with Maury Povich promises insightful interviews guided by Povich’s signature curiosity and sharp wit.
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PODCAST TOOL OF THE DAY
When comparing Castos to Buzzsprout, several key advantages make Castos the smarter choice for podcasters who want all-in-one tools, better long-term value, and advanced features without extra costs. Here’s why:
Built-In Transcriptions (No Extra Fees) - Buzzsprout requires third-party integrations (like Sonix or Descript) for transcriptions, adding 10–10–20/month to your budget. Castos includes automated, timestamped transcriptions in every plan—from 10 credits/month (Essentials) to 100 (Pro). This is a game-changer for accessibility, SEO, and repurposing content.
Video Podcast Hosting (No YouTube Dependency) - Buzzsprout is audio-only, forcing you to manage video separately on YouTube or Vimeo. Castos’ Pro plan ($99/month) includes video file hosting, letting you run private or public video podcasts directly from your dashboard—ideal for premium content or Patreon-style memberships.
Unlimited Podcasts on All Plans - Buzzsprout’s 24/month plan caps you at∗∗3shows∗∗. Castos’∗∗Essentials tier (19/month)** allows unlimited shows and episodes, making it perfect for networks or creators testing multiple formats.
WordPress Integration (Seamless Publishing) Castos offers a dedicated WordPress plugin that auto-syncs episodes to your site. Buzzsprout relies on manual embeds or RSS feeds, adding extra steps. For WordPress users, Castos saves hours of technical hassle.
PODCAST TIP
Want memorable interviews that keep guests coming back? Master these 6 steps:
Research Like a Detective
Study their LinkedIn, recent interviews, and social media
Avoid overused questions – find fresh angles
Pro Tip: Note 2-3 personal details (e.g., "I saw you ran a marathon—how does that discipline apply to your work?")
Craft a Killer Bio
Rewrite their bio for your audience (skip the generic template)
Include: Why they’re relevant + what listeners will learn
Pre-Send Key Questions
Share 5-7 core questions (but leave room for spontaneity)
Cut yes/no Qs – focus on "how" and "why"
Example: "What’s the story behind [their project]?"
Set Clear Expectations
Email them:
Format (live/edited)
Audience demographics
Runtime (e.g., "45 mins, no breaks")
How you’ll promote the ep
Tech Check
Send specs: "Please use headphones + a quiet room!"
Recommend tools (e.g., Zencastr for backup recording)
Minimize Distractions
Close tabs, silence phones, hide snacks (no crunching!)
GUEST NETWORKING
Shoot The Messenger
Social & Culture
Contact: facebook.com/joshua.jeter.710667/
Looking for guests who have stories to tell
Podcast Events
The SEO Mindset & Search With Candour Podcast
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The event is designed for public relations professionals and thought leaders interested in utilizing podcasting as a tool to enhance their reach. It begins with an introduction by CPRS & speaker, followed by audience participation through polling and interactive discussions. The session covers various themes such as the importance of podcasting for PR purposes, key components of a successful thought leadership podcast, strategies to expand your podcast's reach, defining success metrics, and more. Participants will also have opportunities to engage in hands-on exercises like drafting a podcast positioning statement and defining success parameters for their podcasts. The event concludes with final takeaways from Doug along with resources they can use when starting their own podcasts.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!