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Boost Your Podcast Audience: Introducing Your New Referral Program!
Grow your listeners and offer exclusive rewards with your easy-to-join referral program
Podcast Tonight
July 25, 2024 • Estimated Reading Time: 13 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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Introducing Your New Referral Program!
Premium Content - Welcome back to your daily insight into the fast-paced world of podcasting! If you've been following along with us this week, you will no doubt have read about our first way of taking command of your audience through the power of email marketing. Yesterday, we spoke about creating a landing page for your newsletter and promoting a giveaway that offers value to your listener in exchange for their email address.
If you have already signed up for BEEHIIV's newsletter software, then you're a step forward this week on your podcasting journey. Here's the process to follow over the next few days to create your email funnel:
Sign up for Beehiivs newsletter software.
Create your landing page & connect it to a domain, or use the one Beehiiv provides.
Think of what your listeners would like to receive in exchange for joining your newsletter & create it or outsource that part to someone who can build it.
Promote your giveaway in your podcast and on your social media.
Add a section in your newsletter for your subscribers to refer your podcast & newsletter to their friends, family & colleagues to earn rewards.
REWARDS
The more you start to treat your podcast like a business, the more you can put processes in place to grow it. This can turn your podcast into something your listeners love so much that they will happily tell their like-minded friends about it.
Implementing a referral program is crucial for growing a podcast. It uses word-of-mouth marketing, letting happy listeners promote the show to new audiences. This helps to expand the listener base efficiently. Referral programs also encourage current listeners to become active ambassadors. This builds a community of engaged and loyal followers who are more likely to recommend the podcast to friends and family, increasing its reach and impact.
I suggest that once you have an ever-increasing newsletter list, even if it has just 100 subscribers, add in a referral loop for your listeners to do your marketing for you. With BEEHIIV, they have this built-in feature and are ready to use. Simply create a referral campaign in your newsletter and select rewards for your listeners to earn for sharing your podcast, and with each referral they make, BEEHIIV's software tracks their progress. Here are some ideas that your listeners can earn:
10 Referrals They could receive a shout-out as a top supporter in your podcast.
25 Referrals You can send them a free T-shirt with your podcast logo on it.
50 Referrals They can enjoy a quick 10-minute thank-you call from their favorite podcast host.
It's clear to see how effective and rapid this week's method will be at scaling your podcast listeners & more importantly, creating a community around your show.
How Do You Set Up a Referral Program?
Setting up an email referral program may seem like a daunting task, but with the beehiiv platform, it’s super simple.
Follow the below steps to set up an Integrated Referral Program with beehiiv:
Login to your beehiiv account and go to “Grow → Referral Program → Configure”
Add the number of referrals needed to receive the reward
Name the reward
Give a brief description
Click ‘Physical’ if a digital guide (click ‘Promo Code’ if the gift is a discount)
Add an image
Hit ‘Create’
If you have any questions about the steps I've pointed out this week or if you need any advice in getting started with creating your newsletter, then you can drop me an email directly at [email protected]
GUEST NETWORKING
Billie Sharp
Motivational & Business Speaker
LinkedIn: linkedin.com/in/billiesharp/
Meet Billie Sharp, your catalyst for success and inspiration.
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
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News
Lemonada Media and Simon & Schuster to Launch New Book Imprint Podcasting company Lemonada Media is partnering with Simon & Schuster's division, Gallery Books, to launch a publishing imprint called Lemonada Books. The imprint will initially release two narrative-style books based on popular podcasts from the network, "Fail Better" and "Last Day", focusing on topics of failure and the opioid crisis, respectively. |  |
Apple Podcasts Update Costs Audioboom $9 Million in Revenue A small update to the Apple Podcasts app has resulted in podcasting company Audioboom Group losing an estimated $9 million in revenue. The change, which reduces the default number of podcast episodes that are downloaded when a user follows a podcast, significantly impacts Audioboom due to its scale, with over 130 million downloads monthly from 38 million unique global listeners. |  |
Bill Maher's Podcast Joins Studio71 Network Bill Maher's Club Random Studios has partnered with podcast network Studio71 for distribution, advertising, and marketing. Studio71 will also assist in launching new podcasts under the Club Random Studios banner, featuring personalities such as Sage Steele, Matt Friend, and Jillian Michaels. |  |
New Podcast Series to Celebrate Joni Mitchell's Legacy A new podcast series, 'The Road to Joni,' celebrating the legacy of Joni Mitchell, is set to launch on September 6, running weekly until her 81st birthday on November 7. Hosted by Carmel Holt, the series will feature interviews with various artists and include segments from two of Mitchell's first headlining concerts in Los Angeles in over two decades. |  |
SANDIE SEDGBEER’S PODCAST JOURNEY
Sandie Sedgbeer is a passionate communicator, who revels in sharing insights from boundary-pushing pioneers and innovators. She hosts Talk TV and Radio Shows, where she explores and shares paradigm-shifting information. Known as a "Cosmic Switchboard Operator", she believes in the power of collaboration and unity for the future of humanity. |  |
Can you tell us a bit about yourself and your background? As a journalist, author, veteran Talk TV/Radio Show, editor, publishing consultant & 13 times book judge, I've interviewed thousands of new thought teachers and speakers. I'm always being asked to recommend good books to help guide spiritual seekers on their journeys of self-discovery. Creating the NO BS Spiritual Book Club as a trusted resource was a no-brainer. | What inspired you to start a podcast? With the mind/body/spirit arena exploding, it's getting harder for spiritual seekers to sort the wheat from the chaff. So I invite respected teachers, authors & speakers to share their 10 Book List of books that inspired them the most on their life journey, and share the intimate stories behind their lists on our weekly live streaming video podcast. |
How did you come up with the name of your podcast? There's a lot of spiritual fluff being published. Since I am known for having a finely honed BS meter, the name presented itself. | What is the main focus or theme of your show? Guests share the 10 books that shifted their perceptions, changed their worldview, and inspired them the most on their spiritual/life journey, and tell the intimate stories behind their choices. How they came across the book, the impact it had on them, and how it changed their life, work, and belief systems  |
Have there been any particularly memorable moments during the recording that stick out to you? Every show is a real joy because no one is pitching a book, promoting a program, or trying to sell anything. Hence, every guest is relaxed, unplugged, and free to just talk about their lives and their lessons through the lens of the books that impacted them along the way. | Who has been one of your favorite guests so far, and why? Best-selling author, teacher, and former host of the IYANLA FIX MY LIFE show on Oprah Winfrey's OWN Network. What's next for your show – any exciting plans we should know about? The No BS Spiritual Book Club Show/Podcast is now in its 4th year. We have some exciting plans for its future, but I am not at liberty to start sharing them yet. |
A special thanks to Sandie Sedgbeer for sharing her insightful podcast journey thus far and we wish her all the best with his continued podcast growth.
If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]
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PODCAST TOOL OF THE DAY
Acast is a podcast hosting and distribution platform that provides tools for podcasters to publish, monetize, and grow their podcasting business. It offers a variety of monetization strategies, including advertising, subscriptions, and donations, along with key features such as a media player and an SEO website.
Features:
Distribution - Provides top-notch hosting solutions, ensuring your podcast reaches your audience anywhere, any time, and on any podcast listening app.
Monetization - Helps you earn money through various avenues such as advertising, sponsorship, or direct support from your fans, all while maintaining a great listener experience.
Promotion - Allows you to convert audio to video for sharing your podcast on various social media platforms, helping you reach and engage with your audience effectively.
Insights - Provides key insights and data to help you improve your reach, understand the impact of your marketing efforts, and track all your sources of podcast revenue in one place.
Acast is a platform that provides hosting, distribution, and advertising services for podcast creators and advertisers. It is suitable for both new and established podcasters, offering various subscription plans and features. |  |
THIS WEEK’S HOT PODCAST RELEASES
That's it for today's edition of our Podcast Tonight newsletter! We hope you enjoyed the read and picked up some useful tips. Stay tuned for more news, updates, and awesome podcast strategies coming your way tomorrow. Keep on podcasting, folks!