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Branded Podcasts Gaining Popularity Among Listeners
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Podcast Tonight
March 13, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Autopod
NEWS
New Research Highlights Interest in Brand-Hosted Podcasts Research suggests that consumers are showing a high interest in podcasts hosted by their favorite brands, similar to those hosted by popular celebrities. A study revealed 43% of listeners were open to consuming content about a beloved brand or product and 59% of these "brand fans" had listened to a podcast in the past week. The growth potential lies within the 8% who have never listened to any podcast before. |  |
New Podcast by Meghan Features Women Entrepreneurs Meghan, Duchess of Sussex, is launching a new podcast called "Confessions of a Female Founder," where she will share her business experiences with other successful women entrepreneurs. The eight-part series, produced by Lemonada Media, will debut on April 8, 2025 and be available on platforms like Spotify, YouTube and Apple Podcasts. Meghan's own entrepreneurial journey with her As ever product line inspired by her love for cooking and entertaining will also be featured in the podcast. |  |
The Telegraph Launches Ukrainian and Russian Podcast to Reach Wider Audience The Telegraph launched a Digital Out-of-Home (DOOH) campaign in Kyiv, promoting its award-winning podcast 'Ukraine: The Latest' now translated into Ukrainian and Russian. The campaign was displayed on digital screens around the city, emphasizing The Telegraph's support for Ukraine. This initiative aims to make the news accessible to audiences across the region including Central Asia and the Caucasus. |  |
Spotify Removes Andrew Tate's Controversial Podcast Spotify has removed Andrew Tate's "pimping hoes" podcast due to violating the company's rules. This comes after 276 comments from users asking for its removal and a petition with over 90,000 signatures demanding all of Tate’s content be taken down. Spotify's policies prohibit dehumanising remarks or violence-inciting content against protected groups, including those defined by gender or race. |  |
Politicians Connect with Voters on Sports Radio and Podcasts Democratic politicians, including Governor Tim Walz and Pennsylvania Gov. Josh Shapiro, are using sports radio shows and podcasts as a platform to engage with voters in a non-political setting. They talk about their favorite sports teams passionately to connect with listeners on a personal level. This strategy aims to reach the young male demographic that Trump successfully engaged during his presidency. |  |
What’s New?
It’s My Party
"It's My Party" is a fresh and exciting podcast launched by Comic Relief in partnership with Amazon Music. The 12-episode series, hosted by comedian Catherine Bohart, involves celebrities planning their dream birthday parties - discussing everything from guest lists to party themes and snacks. Notable guests include Nish Kumar, Kiri Pritchard-McLean, Lenny Henry, Gabrielle and Jameela Jamil.
The podcast not only offers listeners an entertaining glimpse into the ultimate celebrity party plans but also helps raise funds for various projects supported by Comic Relief. Any advertising revenue received will aid families affected by conflict both in the UK and globally. This engaging series aims to bring people together through laughter while supporting meaningful causes.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
Autopod AI is a groundbreaking plug-in for Adobe Premiere Pro that drastically simplifies the podcast editing process. It's designed specifically with editors in mind, ensuring all necessary tools and features are readily available. Not only does Autopod AI streamline your workflow by automating tedious tasks, but it also improves the quality of your content through its advanced editing capabilities.
One of the key features of Autopod AI is its Multi-Camera Editor. This tool can handle sequences from up to 10 cameras and microphones at once, automatically identifying who's speaking, adjusting camera layouts, and reducing background noise. Additionally, Autopod AI includes a Social Clip Creator which makes creating social media clips easier than ever before; it resizes clips to fit different aspect ratios while adding auto-reframes, watermarks and end pages as needed.
PODCAST TIP
When choosing a microphone for your podcast, you’ll likely come across XLR and USB mics. Here’s a quick breakdown to help you decide:
XLR Microphones:
What They Are: XLR mics use an XLR cable to connect to an audio interface or mixer, which converts the analog signal to digital for recording.
Pros:
Ideal for recording multiple people or growing your setup.
Highly flexible—you can swap mics, cables, and interfaces.
Offers superior sound quality, especially with high-end models ($200+).
USB Microphones:
What They Are: USB mics plug directly into your computer or device, with a built-in analog-to-digital converter for easy recording.
Pros:
No need for extra equipment like audio interfaces.
Great for beginners or solo podcasters—it’s a plug-and-play solution.
Often comes with built-in features like headphone jacks and pop filters.
Which Should You Choose?
Go for an XLR mic if you’re recording with multiple people or want a professional, scalable setup.
Choose a USB mic if you’re just starting out, recording solo, or want a simple, all-in-one solution.
GUEST NETWORKING
Jason Nazario
Podcast Producer & Host
Contact: [email protected] or linkedin.com/in/jason-nazario-870476257/
Happy and honored to be a podcast guest
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Wild Garden Media Centre | EUC | York University
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The new podcast, Sounds Like Land, is having a soft-launch. This broadcast features the growth of Indigenous languages and the first season will be celebrated with artist Laura Grier and scholar Angele Alook. They'll discuss land, language, and compelling stories of resistance and renewal during this live recording. The event coincides with the course ENVS1100 The Land We’re On: Treaties, Art and Environment but it's open to everyone who wishes to participate. Speakers for this event include Laura Grier, Angele Alook, and Lisa Myers.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!