High Engagement Seen in Sports Podcast Advertising

Sport podcasts are highly trusted by listeners and represent a strong opportunity for marketing, according to research from Sport Social Podcast Network and Kantar. The study found that sport podcast listeners are more likely to trust advertisements on these platforms compared to other channels, and also more likely to respond to ad promotions. This audience tends not only have higher engagement with brands but also higher average income than the UK average, suggesting significant purchasing power.

NY Times Launches Paid Podcast Subscriptions

The New York Times is introducing podcast subscriptions on Spotify and Apple Podcasts, charging for access to archived episodes and early releases. The most recent episodes will remain free. The subscription costs $6 a month or $50 annually, with changes starting next month.

UC San Diego Launches a Series on Living with Chronic Illness

UC San Diego's Department of Communication is launching a monthly podcast called "Living Chronically" in January 2025, highlighting experiences of people with chronic diseases. The podcast will be produced by students and instructors as part of a service-learning course focused on health media and patient advocacy. Supported partly by philanthropists Andrew and Esther Schorr, the project aims to provide hands-on education for students while raising awareness about chronic illnesses.

Giggly Squad Podcasters Entertain UCLA Students

Podcasters Hannah Berner and Paige DeSorbo, known for their "Giggly Squad" podcast, held a live show for UCLA students on Sunday. They discussed current events and shared humorous segments, like picking each other's fashion hits and misses and quizzing a boyfriend from the audience about relationship dos and don'ts. Berner also promoted her Netflix comedy special while both highlighted their ongoing U.S. tour that will end at Radio Music Hall in 2025.

Newsweek Selects Headliner's Disco for Podcast Recommendations

Headliner's AI-powered Disco product has been chosen by Newsweek to provide contextually relevant podcast recommendations. The aim is to convert Newsweek's website visitors into listeners of its podcasts by suggesting episodes related to the articles they are reading. According to Headliner, this tool can help drive a significant increase in audience numbers for publishers, with one client reporting a tenfold surge in downloads after implementation.

Meet Stacey Simms, your friendly guide to the world of couple's golf and type 1 diabetes. As host of both "Sticks Together" and "Diabetes Connection", she combines her personal experience, broadcasting skills, and passion to provide insightful shows. Whether you're a golf-loving couple or someone dealing with type 1 diabetes, Stacey is here to support and inform you through her engaging conversations with experts and everyday people alike.

How did you come up with the name of your podcast?

Diabetes Connections is based on the name of the first paid presentation I was asked to do. I'd blogged for a long time when I was asked to present to other parents of kids with T1D. I'm passionate about in-person connections, so I talked about why we need "Diabetes Connections" and how to make them. "Sticks Together" came to me out of the blue after trying to come up with a name for a year!

What is the main focus or theme of your show?

Diabetes Connections provides information and inspiration for people who use insulin. We talk to tech companies, health care providers, and inspiring people. Focus is mostly type 1, but it overlaps sometimes into type 2. Sticks Together is all about couples golf

Have there been any particularly memorable moments during the recording that stick out to you?

So many! My favorite thing to do is to bring my listeners' questions to tech and healthcare company CEOs. I truly believe we've had an impact. But sometimes it's just fun! I've talked to celebrities and prof. athletes. I also told an Eli Lllly rep to "be a hero" and lower the cost of insulin at the beginning of COVID. They didn't, but I'm glad to have had my say.

Who has been one of your favorite guests so far, and why?

Narrowing it down, Victor Garber was a highlight as was Olympic gold medalist Gary Hall - both live with type 1. But there are dozens of "ordinary" people with T1D who've been fabulous guests. Everyone inspires me and helps me with my relationship with my son, which is a cool bonus.

What's next for your show – any exciting plans we should know about?

We're marking 10 years of Diabetes Connections next year! I would love to do some sort of retrospective or even an awards show. Would need some help with that! I've thought about stopping at ten years, but so far, I plan to keep going. We'd love to take Sticks Together on the road eventually. Get invited to some golf courses/tournaments and feature some fun destinations.

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• Networking for Podcasters, Speakers and Authors!

• Date: Sept 27, 2024

  Cost: Donation

  Location: Virtual