Buzzsprout's Premium Podcasting Made Easy

Podcast News, Events, Tools & more...

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Podcast Tonight
May 13, 2025

Run a Premium Podcast Effortlessly with Buzzsprout

Buzzsprout Subscriptions is a new service making premium podcasting easy. You upload your podcast, pick perks for listeners, and Buzzsprout handles the rest. Perks can include bonus episodes, ad-free listening, exclusive shows, full archive access and early episode access. An added feature is support for Apple Podcasts Subscription syncing where any changes in Buzzsprout reflect on Apple Podcasts automatically. This reduces workload like switching platforms or re-uploading episodes to let you focus more on content creation.

More News…

Podcast Ad Spending Increases but Favors Top Shows

Podcast ad spending increased 21% YoY in Q1 2025, but advertisers are focusing more on top-ranked podcasts that provide scale and brand lift. In March, over half of the ad spend was directed at podcasts within the top 500 ranks while lower-ranked shows saw less portion of advertising budgets. Furthermore, recruitment emerged as the fastest-growing ad category with brands like Indeed, ZipRecruiter and LinkedIn leading this trend.

April Sees Increase in Podcast Listeners

Podtrac reports that April saw gains or steady results for most podcast publishers, with iHeartPodcasts maintaining its position as the top publisher. NPR experienced a slight dip in unique monthly audience but saw an increase in total U.S downloads and streams. Meanwhile, Libsyn managed to bypass Acast despite minor declines, while Paramount entered the top ten publishers.

Apple TV+'s 'Wild Things' Stars Jude Law, Andrew Garfield

Apple TV+ has announced a new series called "Wild Things," starring Jude Law and Andrew Garfield as famous magicians Siegfried & Roy. The series will explore the duo's relationship, their magic careers and the tragedy that ended their Las Vegas show. It is based on an Apple Original Podcast about these entertainers, with production set to begin this fall.

PUMA Launches New Podcast with Top Athletes

PUMA has launched its Go Wild Podcast, as part of its "Go Wild" brand campaign, with the first episode featuring a conversation with Usain Bolt. The podcast is hosted by Colin Jackson and includes discussions with PUMA's top ambassadors and influencers about their experiences in sports. This series is part of PUMA’s larger Go Wild content initiative which will continue to release more episodes throughout the year.

Podcast Tool

RSS (Really Simple Syndication) hosting is a service that stores and distributes your podcast’s audio files and metadata (titles, descriptions, artwork) via an RSS feed—a standardized web link that automatically updates when you publish new episodes. This feed is submitted to directories like Apple Podcasts, Spotify, and Google Podcasts, ensuring your show reaches listeners everywhere.

  • One-Click Distribution

  • Centralized Control

  • Monetization Tools

  • Reliable Analytics

  • No Tech Expertise Needed

  • Scalability

Podcast Of The Day

Brothers Uncovered

Diversity stars Ashley, Jordan, and Perri Banjo bring their infectious brotherly banter to Brothers Unbothered, a hilarious new podcast where no topic is off-limits. Each week, the trio—who’ve dominated dance stages and social media with 6.5 million followers—dive into chaotic ‘Would You Rather’ scenarios, from cringeworthy dating dilemmas (third-wheeling an ex’s Valentine’s date?) to absurd hypotheticals (epic stage fails vs. broken bones?). Expect unfiltered laughs, moral debates, and a peek into the bond that’s made them UK icons. Tune in for the messiness only brothers can deliver!

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Visionary Voices Of Podcasting

Turning Regret Into Riveting Stories

Jonathan Goldstein is the Emmy-nominated host and creator of Heavyweight, a critically acclaimed podcast that blends humor, heart, and humanity as it helps guests (and sometimes himself) confront unresolved regrets. A veteran storyteller with a background in radio (notably This American Life and WireTap), Goldstein’s signature style—wry, self-deprecating, yet deeply empathetic—turns personal reckonings into universally relatable narratives. His work explores the messy intersections of memory, forgiveness, and the absurdity of being human, earning Heavyweight a devoted following for its ability to find lightness in life’s heaviest moments.

In this past interview, Goldstein pulls back the curtain on the show’s creative process, the role of vulnerability, and the unexpected journey behind the "Skye" episode.

Upcoming Podcast Events 

Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

May 14, 2025

Online

May 14, 2025

Woollahra Library at Double Bay

451 New South Head Road Double Bay, NSW 2028 Australia

May 21-22, 2025

The Business Design Centre, Islington, London

Podcast Tip Of The Day

Stay still while recording—shifting in your chair or rustling papers can create distracting sounds, especially with earbud wires rubbing against clothing.

Pro tips:

  • Plant your feet and avoid desk movements.

  • Handle printed notes gently.

  • Take planned breaks to hydrate, stretch, and check audio quality.

A Final Note

“The record button is a bravery test.”

See you tomorrow,

Podcast Tonight. www.podcasttonight.com