Candidates Use Podcasts in Final Election Sprint

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Podcast Tonight
October 09, 2024 • Estimated Reading Time: 13 minutes

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NEWS

Presidential Race Reaches Out to Youth Through Podcasts

The upcoming U.S. presidential election between Vice President Kamala Harris and former President Donald Trump is focusing on reaching the young, undecided voters, with both candidates appearing on popular podcasts. VP Harris has been a guest on Call Her Daddy and All The Smoke, targeting female listeners and young non-white men respectively. Meanwhile, Trump has appeared on This Past Weekend w/ Theo Von and Lex Fridman Podcast to reach younger white male audiences.

Avoiding Tough Questions: How Politicians Use Media

Politicians often prefer appearing on podcasts or late-night TV shows, as these platforms allow them to direct the conversation and avoid tough questions. This strategy works well for campaigns because it reaches a wider audience and can help humanize the candidate. However, there is criticism that this tactic allows politicians to dodge substantial interviews and accountability while using media primarily for public relations purposes.

ctto: Yahoo

Audacy Podcasts Teams Up with PAVE Studios

Audacy Podcasts has joined forces with PAVE Studios for ad sales and distribution of original podcast titles from Crime House and OpenMind brands. PAVE Studios, recently launched by Max Cutler, is currently working with top creators on a variety of original content and experiencing rapid growth, with millions of downloads and listener numbers increasing by over 100% monthly. The partnership aligns well with Audacy's growth strategy to amplify their expanding audio content across their digital platforms.

New Audible Podcast Dives into ADHD Industry

Audible's new podcast, Backfired: Attention Deficit, explores the unexpected impact of the ADHD industry. The show discusses the increase in ADHD diagnoses and stimulant prescriptions, leading to a drug shortage in the US. This is part of Audible's franchise about how trying to solve one problem can unintentionally cause other issues.

Emerging Markets Show High Engagement in Podcasts

Acast has conducted a study to investigate podcasting trends in established and emerging markets, finding that 44% of listeners in emerging markets spend over six hours weekly on podcasts, with 51% expecting to spend even more time. The researchers found high levels of consumer engagement with podcasts, especially in emerging markets where 80% reported being highly engaged compared to radio's 60%. Emerging market listeners also showed a strong connection with their favorite hosts and were more likely to have made purchases due to podcast ads, indicating potential for ad growth.

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CAT COLUCCIO’S PODCAST JOURNEY

Meet Cat Coluccio, the inspiring host of Rocking Midlife® Podcast. She is not only an author but also a certified teacher, personal trainer and life coach based in New Zealand. With her infectious energy and passion for midlife transformation, she brings to you real-life stories from amazing people all around the world. Whether it's about navigating menopause or creating a new chapter in life, Cat makes sure no topic is untouched on her show. Tune in to feel inspired and motivated to make your next season of life truly rock!

Can you tell us a bit about yourself and your background?

I'm an author and a fierce advocate for midlife women. From my rural New Zealand home, where cats, chickens and sheep outnumber the humans, I inspire women to ditch procrastination, declutter and reinvent their lives and chase purpose. I’m all about fresh starts, building community, having a sense of humour and living by the belief that 'it’s never too late to have a new beginning in life.'

What inspired you to start a podcast?

Via my own Rocking Midlife® community, plus my being invited to speak at numerous summits and podcasts, I've had the privilege of connecting with many incredible midlife men and women. I wanted to share their stories so that others could also be inspired, hence the podcast, (a long-held dream) was created to do this very thing.

How did you come up with the name of your podcast?

"Rocking Midlife®" is a name I adopted many years ago when I created my online community for women. It was a no-brainer to call the podcast this as well, as the philosophy behind the name is that this season of life can absolutely ROCK. Every episode of the podcast emulates this.

What is the main focus or theme of your show?

Encouraging people - particularly women - that their midlife season can be passion-fuelled and purposeful. That age doesn't define your worth and ability to live a fulfilling life.

Have there been any particularly memorable moments during the recording that stick out to you?

My very first recording sitting next to a old friend Kiri-Maree Moore was a wonderful way to kick off a long-held dream. Otherwise, every guest brings something fresh and I always feel like I have made a new friend with every interview.

 

Who has been one of your favorite guests so far, and why?

I can't choose! Every single guest is wonderful and brings something fresh.

What's next for your show – any exciting plans we should know about?

I'm always excited about the show! I can promise more fabulous guests as well as some episodes featuring my own insights. The topics this season are ranging from living with chronic pain, to tiny homes as a path to a more affordable retirement to dating, to better sex and more in your midlife season. Something for everyone :)

A special thanks to CAT for sharing her insightful podcast journey thus far and we wish her all the best with her continued podcast growth.

If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]

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PODCAST TOOL OF THE DAY

Key Features

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    Descript is a video editing tool that works like a Word document. It lets you edit videos by changing the autogenerated transcriptions, blend scenes with transitions, add titles and captions, embed graphics and shapes, and animate layers. For live streams, it uses lower-thirds to display key details like host names or viewer questions.

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GUEST NETWORKING

The Mindful Selling Podcast
Business Podcast
Email Address: [email protected]
Looking for guests who have that special knack for turning a “maybe” into a “yes” and can share their sales adventures, psychological insights, and a few laughs along the way. If you’ve ever closed a deal with sheer charm or used clever techniques to win over tough clients, they’d love to have you on their show!

To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]

Podcast Events

Mornington Peninsula Libraries

Hastings Library By Mornington Peninsula Libraries is hosting an informal gathering for podcast enthusiasts. Whether you're a regular listener or new to the world of podcasts, this event offers an excellent chance to share favourite shows, discover new ones and connect with others who love podcasts too. Attendees are encouraged to come ready for lively discussions, laughter and possibly debates about the best true crime podcast. The event is free but requires bookings and tickets are mandatory for all attendees.

THIS WEEK’S HOT PODCAST RELEASES

That wraps up today's Podcast Bulletin, folks. We're committed to bringing you the newest and most interesting podcast updates, ranging from hot trends to useful advice. Remember, we're always here providing new insights, fascinating discussions, and practical hints for all your podcasting necessities. Stay tuned for more thrilling content tomorrow!