Radio Listening at Work Sees Significant Increase

The latest Edison Research Q1 2025 Share of Ear report suggests a resurgence in AM/FM radio listening at work, with an increase of 10 share points compared to the previous year. This trend, combined with continued dominance in car listening, emphasizes radio's potential for marketers targeting consumers near point-of-purchase. Additionally, smart speakers have facilitated access to favorite stations and podcasts continue their rise, now constituting 46% of all ad-supported digital audio listening.

New Podcast Series Launched by International Adviser

International Adviser (IA) has launched a new podcast series, with the first episode featuring interviews with key figures from Hoxton Wealth and others. The podcasts were recorded in Dubai due to its significance to the cross-border financial services industry. The episodes, which will offer insights into regional developments, will be available on major platforms like Spotify, Apple Podcasts, YouTube, Amazon Music and Audible.

Booming Growth Predicted for Podcasting Industry

The global podcasting market is predicted to grow from US$ 32.54 Bn in 2025 to US$ 173.49 Bn by 2032, with a growth rate of 27.0% per year. This growth is driven by increasing demand and changing consumer tastes. Businesses are also investing more in innovative technologies related to podcasting.

The Daily Podcast Introduces Two New Hosts

The New York Times has named Rachel Abrams and Natalie Kitroeff as new co-hosts for its podcast, "The Daily". They will share hosting duties with Michael Barbaro, while former co-host Sabrina Tavernise returns to reporting at the newspaper. The use of multiple hosts over the past year has reportedly allowed for greater experimentation and innovation on the show.

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2025 Black Effect Podcast Festival

April 26, 2025

Pullman yards

225 Rogers St NE

Atlanta, GA

The Future of Audio and Entertainment

April 29, 2025

Country Hall

London, England

Podcast Power Plays: Conversations Into Conversions

April 29, 2025

Online

Podcast Tip Of The Day

Podcast Lighting Tips for Professional-Looking Videos

1. Prioritize Soft, Even Lighting

   Use diffused light sources (softboxes, ring lights, or LED panels with diffusion) to avoid harsh shadows.

   Position lights at a 45-degree angle from your face to create depth without unflattering contrasts.

2. The 3-Point Lighting Setup (Basic Pro Quality)

   Key Light: Brightest light, placed at 45° to one side of your camera.

   Fill Light: Softer light on the opposite side (half the key’s brightness) to reduce shadows.

   Backlight (Hair Light): Behind you to separate you from the background.

3. Natural Light Hack

   Sit facing a window (indirect sunlight) for flattering, free lighting. Avoid direct sun—it’s too harsh.

4. Avoid Overhead Lights

   Ceiling lights cast shadows under eyes/nose. If unavoidable, bounce light off a white wall or foam board.