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- Edison Research Releases The Podcast Consumer 2025 Report
Edison Research Releases The Podcast Consumer 2025 Report
Podcast News, Events, Tools & more...
Podcast Tonight
July 23, 2025
Latest Podcast Stats from Edison Research
Podcast listening in the U.S. is at an all-time high, with 73% of people aged 12 and over having tried a podcast. Monthly and weekly podcast listening also set new records, at 55% and 40% respectively. Time spent with podcasts by people aged 13 and over has grown 355% since 2015, reaching 773 million hours per week. Video podcasts are becoming more popular, with 51% of people having watched one. Video podcast audiences tend to be younger and more diverse than audio-only podcast listeners.
More News…
How Podcast Clips Boost Your Podcast Sounds Profitable interviewed Louis Roberts, the Head of Business Development at OpusClip. Louis shared that OpusClip is creating a tool to help video podcasters stay on trend by matching popular topics from Reddit and Google Trends with their existing content. This tool will automatically generate clips based on what's trending, making it easier for podcasters to stay relevant without extra effort. | Time Magazine Picks 100 Best Podcasts Of All Time Time Magazine has released its list of the 100 Best Podcasts of All Time. The selection focused on podcasts with strong influence, lasting value, and excellent storytelling, rather than just popularity or celebrity hosts. The chosen podcasts are noted for their innovation, impact, and the ability to be enjoyed over time. |
Podcast Ads Grow as Influencers Drive Purchases A new WARC report shows that the richest 10% of U.S. households now make up nearly half of all consumer spending, highlighting a growing wealth gap. The report also finds that people are turning to social media, influencers, and content creators for shopping information, rather than relying on traditional media. Other key trends include more trust in individual creators, the effect of AI assistants on how people shop, a stronger focus on health, and the popularity of new types of social activities. | College Podcast Highlights Schizoaffective Disorder Michael Vargas Arango, a student from Miami-Dade College, won NPR's College Podcast Challenge with his podcast "The Monsters We Create," where he shared his experiences living with schizoaffective disorder. He talked about moving from Colombia to the U.S. and used creative storytelling to help others understand his mental health condition. His story was chosen as the winner for being emotional and powerful, earning him a $5,000 scholarship. |
Podcast ToolTalkShoe is an all-in-one podcasting platform that empowers creators to produce, stream, and distribute their shows with ease. Its Creator Studio offers tools for both live and pre-recorded podcasts, including scheduling, recording, and real-time audience interaction. The platform simplifies syndication with built-in RSS feeds, enabling seamless distribution to major platforms like Apple Podcasts and Spotify, while also supporting live streaming to YouTube. Designed for creators of all technical levels, TalkShoe provides a streamlined solution for launching and growing a podcast. |  |
Podcast Of The Day
Timon of Athens
Shakespeare's Timon of Athens gets a modern audio revival in this gripping podcast adaptation by Next Chapter Podcasts and Play On Podcasts. Translated into contemporary verse by Kenneth Cavander and directed by Andy Wolk, the production breathes new life into the classic tale of wealth, betrayal, and disillusionment, featuring a standout cast led by Anthony Cochrane. With its timely themes of materialism and fractured loyalty, the podcast—now bolstered by Evergreen Podcasts’ ad sales partnership—proves the enduring relevance of Shakespeare’s work for today’s audiences.
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Visionary Voices Of Podcasting
Creating Content That Connects
Tiffany Ashitey is an award-winning podcast executive and digital media leader, recognized as one of Hollywood Reporter’s 40 Most Powerful People in Podcasting (2022–2024). As Managing Director, US at Acast, she oversees strategy for one of the world’s largest podcast platforms, while her groundbreaking work as founder of the ESSENCE Podcast Network cemented her reputation as a pioneer in inclusive, creator-driven audio. With a decade of experience in content ecosystems, branded partnerships, and high-impact productions—from celebrity interviews to million-dollar campaigns—she combines creative vision with operational excellence to shape the future of podcasting. How does she stay connected to her audience?
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 July 26, 2025 48 East 23rd Street, New York, NY 10010 |  July 30, 2025 Plywood Place 933 Lee Street Southwest #Suite B-1 Atlanta, GA 30310 United States |  July 30, 2025 Maryborough Library 127-129 Bazaar Street Maryborough, QLD 4650 Australia |
Podcast Tip Of The DayKeep your video podcast visually fresh by switching up shots and angles—no fancy equipment needed. Use supporting visuals (like tweets or products) when relevant, and always add burned-in captions for social clips since most viewers scroll on mute. For remote interviews, try alternating between speaker close-ups and reaction shots to mimic natural conversation flow. Remember to maintain consistent branding with lower-thirds or subtle overlays that reinforce your podcast's identity without distracting from the content. Small tweaks make big differences in holding attention! |  |
A Final Note
“Bored viewers scroll—surprise them with movement, variety, and visual storytelling that pops”
