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Podcast News, Events, Tools & more...
Podcast Tonight
February 11, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Piktostory
NEWS
YouTube to Boost Podcast Support and User Discovery YouTube plans to enhance its platform in 2025 by improving podcast support, creator monetization and content discovery. The CEO of YouTube, Neal Mohan, revealed that the viewing of YouTube on TV has surpassed mobile devices in the US. The company is also developing features like Watch With for real-time reactions and auto dubbing for multi-language translation. |  |
The Resilience of Radio in the Digital Age Radio remains a strong platform for advertisers due to its affordability, reach, and high return on investment (ROI), according to the "2025 Radio Advertising Guide" by Ad Results Media (ARM). The report highlights radio's integration with digital technologies and AI-powered personalization as key future trends. Despite being underrepresented in current media plans, radio's wide reach and ability to adapt to different cultures make it an effective tool for brands looking to expand their global presence. |  |
Former Paramount Executive Launches Podcast Consulting Firm Steve Raizes, former Executive VP of Podcasting and Audio at Paramount, is launching a consulting firm called Sine Wave Strategies. The company aims to work with creators and brands on storytelling, monetization, brand strategy, and technology in the audio and podcast industry. Although Raizes refers to this venture as not a "forever move", he plans to use his experience from roles at Comedy Central Radio Channel on SiriusXM and ViacomCBS to help other businesses grow. |  |
Crowd Network and Sage’s Partnership for Rugby Insights Crowd Network has teamed up with Sage to offer insights on the 2025 Guinness Men’s and Women’s Six Nations through its podcast, For The Love Of Rugby. Hosted by England's most-capped rugby players Dan Cole and Ben Youngs, the podcast will use Sage data for match analysis and predictions. This partnership allows the remote recording of content from a virtual studio called 'Rugbyverse', providing fans with high-quality video and audio. |  |
2024 Canadian Podcast Awards Honor PressProgress The 2024 Canadian Podcast Awards' top prize was won by PressProgress for their podcast, Sources. The show delves into the stories behind news headlines and was named "Outstanding News and Current Affairs Series." Stephen Magusiak, who manages the Sources podcast, expressed his delight over winning the award. |  |
What’s New?
DXB Unheard
The Good Morning Britain star, Kate Garraway, is set to host a new podcast and YouTube series called DXB Unheard. The show will feature eight episodes that delve into the unique personal triumphs, hidden gems, and extraordinary experiences in Dubai. It promises intimate interviews with remarkable individuals who have greatly impacted the city. Some of these guests include Bakhita al-Muhairi, the first Emirati female commercial pilot; Isobel Abulhoul OBE, founder of Emirates Literature Foundation; Mathew Tait, former England Rugby player; and H.E. Salem Humaid Al Marri from Mohammed Bin Rashid Space Centre.
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PODCAST TOOL OF THE DAY
Piktostory is a user-friendly video editing platform that enables the conversion of long videos or webinars into shorter, digestible clips. This software is particularly useful for content creators and video editors who wish to maximize their productivity by repurposing single videos into multiple pieces of content. Piktostory's unique feature includes audio transcription which can generate subtitles automatically, thereby enhancing the overall reach and accessibility of your video content.
The platform also offers various customization options to make your videos more personal and identifiable. These include changing the color, type, and size of subtitle fonts as well as adjusting the background colors to align with your brand identity. Moreover, you can easily crop videos according to different aspect ratios for easy sharing on several platforms including YouTube, Facebook, and LinkedIn. With Piktostory's efficient tools at hand, creating professional-looking videos in minutes has never been easier!
PODCAST TIP
How to Repurpose Other Content Into Podcast Episodes
Blog articles: You can transform a blog article into an in-depth podcast episode, providing more details or context that were not included in the original piece. This allows you to cover complex topics more thoroughly and respond to influential perspectives.
Stories or fiction: By reading out your short stories on a podcast, you create an audio version of your work which some people may find easier to understand because it captures the author's intended emotions and intonations better than written text.
Live presentations: Repurpose live lectures, speeches or presentations into podcast episodes to maximize the value from preparation efforts put into them initially. A simple microphone attached during delivery can facilitate recording.
Webinars: Given their detailed nature, webinars provide ample material for podcasts but one must consider how best to convey visual information audibly so listeners don't miss out critical aspects made evident through presentation slides.
Social media posts: These offer rich sources of engaging topics based on traction with fans; posts with numerous comments indicate resonance with audience members which could generate useful discussion points for future podcasts episodes.
GUEST NETWORKING
Dr. Catrina Mitchum
Learning Designer
Email: linkedin.com/in/catrina-mitchum-learning-design/
Looking for a podcast to be guest on
Podcast Events
IAB Australia
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IAB Australia is a leading trade group for online advertising in the country. As an influential part of a global network spanning 43 offices, it plays a vital role in promoting sustainable and diverse investments in digital advertising across all platforms. The association continually adapts to changes within the dynamic digital advertisement and technology environment. It aids marketers and agencies by showcasing how digital advertisements can achieve business goals, putting proper standards and guidelines that encourage transparency, improve consumer experience, decrease challenges within the digital supply chain. Apart from focusing on content and ad measurement, IAB Australia also emphasizes digital ad effectiveness, data privacy issues; ensuring standards are maintained while enhancing the value of the digital sphere.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!