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Gen Z Leads Shift to Video Podcasts
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Podcast Tonight
March 24, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
New Research Shows Increasing Popularity of Video Podcasts A new study by Coleman Insights and Amplifi Media reveals that video podcasting is a significant trend, with only 10% of Gen Z never watching a video podcast. However, audio podcasts are still popular among this demographic, with as many Gen Zs listening to audio (31%) as those who consume video (30%). The data also shows that 84% of the overall sample engages with video podcasts at some level, indicating it isn’t just a Gen Z phenomenon. |  |
Boosting Business with Podcasts David Oliva, host of the podcast Concentrating on Chromatography and general manager of Organomation, has shared his insights on growing a business through podcasting. He emphasizes the value of strengthening relationships with customers, providing value to guests, uncovering new opportunities for growth, creating engaging human content, and expanding knowledge beyond the company's scope. According to Oliva, these steps can significantly strengthen a brand and act as an effective inbound marketing strategy. |  |
Loren LoRosa Brings Unfiltered Commentary to Your Earbuds! Loren LoRosa, known for her segment “The Latest with Loren LoRosa” on Power 105.1’s The Breakfast Club, is launching a daily podcast of the same name on iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network. The podcast will provide unfiltered commentary on viral buzz, TV shows and Hollywood news every day starting from March 31st. Having worked at TMZ, BET, FOX and creating Brown Girl Grinding, Loren plans to deliver sharp and clear news updates in her unique style through this platform. |  |
Next-Gen Leaders Discuss Future of Broadcasting at NAB Show The Mentoring and Inspiring Women in Media (MIW) will present a session on next-generation broadcasting at the NAB Show in Las Vegas next month. The panel, featuring emerging leaders from family broadcasters, will discuss strategies for remaining competitive while embracing new technology and maintaining customer focus. Topics to be covered include evolving workplaces, reshaping multi-generational workforces, future-defining technologies in broadcasting and best practices for staying a top employer in a rapidly changing media environment. |  |
Podcast Of The Day
Okay, So Here's One!
Okay, So Here's One is a unique podcast that offers an engaging mix of conversation and humor. In each episode, we chat with our guest about their current projects and then delve into the lighter side by asking them to share their favorite street joke. We also welcome contributions from listeners, reading out some of their best jokes on air. The name was inspired by the casual jesting that takes place in the green rooms of comedy clubs where comedians often riff on street jokes. | 🎙The Host Todd Van Allen is a seasoned Canadian comedian and experienced podcaster who has been entertaining audiences since 2007. With over 201 episodes of "The TVA Podcast" featuring his morning show radio clips, engaging online conversations with fellow comedians, and an impressive 23 seasons of "Comedy Above the Pub," Todd brings together diverse personalities from chefs to musicians, actors to comedians. Known for his ability to draw out fascinating stories and tell jokes that keep people laughing, he's established a strong presence in the podcasting world. |
🎧Listen To Some Of Their Episodes
Episode 075: Mark Kendall of “Great White”
Mark Kendall from the band "Great White" was welcomed. He and Great White will be performing at Fallsview Casino on Saturday, April 19th.
Episode 074: Nile Seguin
Nile Seguin was welcomed for a discussion about his two podcasts - Comedians in Dungeons Getting Dragons and Total Nile-Ation.
Episode 073: Bob LeMent
This week saw the return of guest Bob LeMent, the host of Static Radio podcast. It was important to stay vigilant for his new podcast project "Mondo Freako".
🔗Podcast Links
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PODCAST TOOL OF THE DAY
Cast is a top-rated, comprehensive podcasting service that caters to both beginners and seasoned podcasters providing them with an all-in-one solution for recording, editing, and publishing their episodes. With Cast, you can record superior quality audio using the platform's powerful software tools. The service also provides users with robust editing capabilities allowing for seamless incorporation of audio clips along with dynamic compression presets that enhance sound output.
In addition to these features, Cast simplifies the process of publishing your podcasts by including hosting services, RSS feeds and detailed analytics within all its payment plans at no extra cost. This means once you're done creating your masterpiece; it only takes a single click to share it with the world. Other noteworthy features include high-quality synced audio across multiple devices or locations without any need for guests to log in. Furthermore, there are options for live text chats during recordings and cloud storage facilities ensuring that your work is safe even if your device crashes unexpectedly.
PODCAST TIP
Finding the right guest can elevate your podcast, but where do you start? Here are some tips:
Start with People You Know: Reach out to professionals in your network who can offer valuable insights to your audience.
Listen to Other Podcasts: Research guests from shows in your niche to find experts who align with your content.
Use Social Media: Leverage platforms like Twitter and relevant hashtags to connect with potential guests.
Ask Your Listeners: Engage your audience by asking for guest suggestions at the end of episodes or through a questionnaire.
Look for Entrepreneurs: Check out platforms like Amazon’s “Coming Soon” section to find entrepreneurs promoting new products or services.
Ask for Referrals: After a successful interview, ask your guest if they can recommend others in their network.
GUEST NETWORKING
Loralyn Mears, PhD
Social Entrepreneur
Contact: [email protected] or linkedin.com/in/loralynmears/
Looking for podcast guests who are small business owners
To appear in this section, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Content Fudge
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This 40-minute webinar is designed to guide entrepreneurs, coaches, and professionals through the essential steps needed to launch and sustain a successful podcast in 2025. The session promises a blend of strategic insights with practical tips that can be immediately implemented. Attendees will gain knowledge about the future podcast landscape, including upcoming trends, tools, and opportunities. They will learn how to identify their niche and create an appealing podcast concept that attracts listeners. Tips on acquiring necessary gear for top-notch audio production without overwhelming costs are also included along with proven strategies for audience growth and engagement. Moreover, effective ways of transforming podcasts into revenue streams would be discussed comprehensively. This event is aimed at those who are seriously considering starting or enhancing their existing podcasts by providing practical insights backed by expert advice to ensure a promising start.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!