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July 08, 2024 • Estimated Reading Time: 11 minutes

Podcast PRO Newsletter

Hello there, Happy Monday! We're excited to welcome you back as we kick off another week. As always, our Podcast PRO Newsletter is here to keep you updated with the latest news and trends in podcasting. Don't forget to check out new tips and recommendations that can help improve your podcast game. Remember, being a kid means being curious and open-minded - let's apply this spirit in our journey through the vast world of podcasting. Keep exploring!

WHAT’S HAPPENING IN THE PODCAST WORLD
London Podcast Festival Returns for Ninth Year in September

The London Podcast Festival is preparing for its ninth year, confirmed to take place from 5th to 15th September. Over the years, the festival has seen a footfall of around 60,000 visitors and hosted about 700 podcasters. The event aims to represent diverse styles, genres and communities in podcasting.

In Other News

Audioboom has extended its collaborations with five popular podcasts: The Broski Report with Brittany Broski, National Park After Dark, The Nateland Podcast, Minds of Madness and Serialously with Annie Elise. Together, these shows have gathered over 70 million downloads in the past year.

As the Olympic trials conclude and anticipation builds for Paris, sports are a major focus this summer. With this comes discussions about athletes' physical and mental strength, particularly as notable figures like Simone Biles and Naomi Osaka highlight the importance of mental health in their profession. Therapists Tiffany Brown and Katie Steele from Oregon specialize in addressing these concerns.

Podcasting is growing rapidly, with an estimated 500 million people projected to be tuning in by 2024. Among these, the Italian Wine Podcast has gained a global fanbase of wine experts and communicators. Its well-chosen sponsors and partners allow it to successfully advertise and increase brand recognition due to high conversion rates.

The podcast "One Tree Hill" rewatch, hosted by Hilarie Burton, Sophia Bush and Bethany Joy Lenz, has recently finished its coverage of the show's season 6. Hilarie Burton, who played character Peyton in the series and exited at the end of this season along with Chad Michael Murray, has left fans uncertain about her continued involvement in the podcast. In an episode on July 8th she responded to these questions.

Actress Julie Dove from Peacock's Days of Our Lives is returning to her roots for a new project. She will be hosting a real-life crime podcast named True Texas Crime: The Significant Life of Angela Stevens, which delves into the homicide case of a teenage girl in Princeton, Texas - Dove's childhood town.

PODCAST OF THE DAY
Rotten Mango

Rotten Mango is a true crime podcast that aims to unite listeners through the power of storytelling. Focusing on lesser-known international stories, Rotten Mango dives deep into the darkest crimes and details about killers' psychology, without holding back any information. Despite touching upon grim subjects, the podcast retains a hint of sweetness in its mission to highlight every story's worth. If you're intrigued by mysterious criminal tales from around the globe, Rotten Mango is your go-to place for an immersive experience.

PODCAST TIP OF THE DAY
How To Increase Podcast Listeners

Are you a podcaster who's struggling to increase your listener base? Do your high-quality recordings seem to disappear into the void? If so, it's time for an effective plan that can help grow your podcast audience organically. This article offers essential tips on optimization tactics that can make your podcast more discoverable and attract new listeners. These strategies will help guide potential listeners right to your doorstep.

PODCAST FACTS
Did You Know?

  • A recent survey by MARU/Matchbox of 603 regular podcast listeners shows that YouTube is fast becoming the go-to platform for podcasts, overtaking Spotify and Apple in popularity. The data also provides insights into listener preferences and trends.

  • Cumulus Media/Westwood One's Liz Mayer and Paul Riismandel from Signal Hill Insights reveal that YouTube is now the preferred choice for 31% of podcast consumers, beating out Spotify at 21% and Apple at just 12%.

  • Interestingly, the majority of YouTube's audience skews younger and male, while Spotify attracts a young demographic as well but Apple appeals to older podcast enthusiasts.

  • Due to its role as an entertainment search engine, YouTube has become a key place where listeners discover new podcasts - with 31% finding new content here compared to only 24% on Spotify and a mere 12% on Apple. However, over half (53%) of these users also listen to podcasts elsewhere indicating less brand loyalty among this group.

  • Given that it's primarily a video platform, there are mixed format preferences among YouTube users: around one-third each prefer audio-only (36%), actively watching videos (33%), or listening with video minimized (31%). Notably though newer podcast listeners seem more drawn towards video than their veteran counterparts.

PODCAST EVENTS
July Podcast Events in 2024

True Crime and Paranormal Festival

The True Crime & Paranormal Festival is an exciting event where podcast listeners can meet and interact with their favorite podcasters. The festival features live recordings, panel discussions on various topics, and a large Podcast Gallery where the best true-crime and paranormal podcasts are showcased. Attendees get to engage in conversations, take selfies, and create memories with the podcasters. There's also a chance to discover new favorites as well as learn more about the creation of these shows.

PODCAST TONIGHT RADIO SCHEDULE

Schedule starts every day from 12am GMT

  • The Authors Show

  • The Kitchen Table

  • Movie Dumpster

  • These Fukken Feelings

  • Investing with GoodLife

  • Gary's Night Dreamers Talk Radio

  • Beyond Everything Radio

  • Three Lions Podcast

  • Van Sessions

  • Chain Reaction: Tales from the Supply Chain Frontline

  • 2 Guys And A Chainsaw

PODCAST TOOL OF THE DAY
Gumball

Gumball is a platform that connects advertisers with podcasters for host-read ad campaigns. It simplifies the process of buying and selling ads, allowing marketers to find and buy inventory on multiple podcasts quickly and efficiently. Gumball also offers tools for planning, managing, measuring campaigns at scale in minutes. Advertisers can discover top YouTube talent, view transparent pricing on available inventory, track campaign delivery and more. For YouTubers or content creators, it provides access to big brands, easy campaign management tools and quick payment options.

PLATINUM SPONSORS
Buzzsprout

Wise Banking

PODCAST HOST SPOTLIGHT
Joe La Scola

Joe La Scola is a passionate film enthusiast, especially fond of independent horror films from the 80s and 90s. His fascination with monsters and how they're brought to life has shaped his career in film production. Despite the challenges in making movies for a living, Joe's desire to create never faltered.

In between working on indie projects, he found joy in discussing under-appreciated or forgotten films that had an impact on him. With a focus but not limited to horror genre, Joe enjoys uncovering hidden movie gems and sharing them with others who share similar interests. For him, talking about movies

and their significance is where his passion truly lies.

PROMOTE YOUR PODCAST WITH PODCAST TONIGHT