Podcast PRO Newsletter

Happy Monday, everyone! We trust you had a refreshing weekend and are geared up for a new week of podcasting wonder. Remember, Mondays are the blank pages for new tales. This week in our Podcast Pro Newsletter, we're bringing you the freshest news, keen insights, and practical tips.

For those on the hunt for a simple way to invite a podcast guest, we've got just the template you need. Stick with us to simplify your podcasting journey.

WHAT’S HAPPENING IN THE PODCAST WORLD
The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership

Spotify revealed on Friday a new long-term deal with Joe Rogan to expand the reach of his podcast, "The Joe Rogan Experience", to platforms including Apple, Amazon and YouTube. This comes after Spotify exclusively partnered with him in 2020. In their announcement, Spotify mentioned that this move takes advantage of the wide-scale distribution plan they launched in 2023.

In Other News

Knicks’ Jalen Brunson, Josh Hart announce new joint show ‘Roommates’

The New York Knicks' point guard, who recently got his first NBA All-Star team nod on Thursday, is branching out into podcasting. He will be joining forces with fellow New Yorker Josh Hart and businessman Matt Hillman for "The Roommates Show".

Horror, glamour … and heartache: how a hit true-crime podcast divided a family

The storytelling industry is raking in big bucks thanks to the "true crime" genre. Even when it's about an old, forgotten case from long ago, a new investigation can be quite shocking. This was true for Tash Cutts who was unnerved to discover that her great-grandmother's murder case was being dug up for a popular podcast series.

Student-run podcasts increase in popularity

At Abilene Christian University, podcasts have become more than just a trend; they're changing how students and staff use resources and produce content. Thanks to their user-friendly style and knack for sparking engaging discussions, podcasts are allowing the ACU community to connect in many ways.

PODCAST OF THE DAY
Kelli’s Coffee & Crime Chat

The true-crime genre has taken the podcasting world by storm, with countless listeners tuning in to delve into the mysterious and often macabre tales. However, most of these podcasts cast a wide net, covering crimes from all corners of the globe. Few specifically focus on certain regions – like Midwest America for example.

Fortunately, we’ve found Kelli’s Coffee and Crime Chat which provides an engaging exploration of true crime stories firmly rooted in this region. Listeners can join Kelli as she delves into various criminal cases over a cup of coffee.

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PODCAST TIP OF THE DAY
How To Find Podcast Guest/s For Your Show

Looking for something? Chances are, you turn to the internet. In terms of podcasts, it's rare that potential guests will come knocking unless your show has already gained a significant following. So, it falls on you to seek out and arrange guest appearances for your podcast.

Having the right guest can really elevate your podcast content. It could help build an audience for your show and possibly even bring in some extra cash. Here are some tried-and-tested ways to find and connect with potential podcast guests.

Read the article to learn more

PODCAST FACTS
Did You Know?

• There continues to be growth in the simple act of knowing what a podcast is. 79% of people in the US are familiar with the concept of Podcasting.

• More people are tuning into podcasts, and advertising dollars are following suit - and a notable 68% consumers are more willing to consider a product they heard about on a podcast ad.

• People mainly listen to podcasts through headphones (71%), while the rest (29%) choose to listen through speakers.

• The prime podcast-listening hours typically range from 10:00 to 15:00. However, a study by Jay Harrison reveals that listening also peaks during weekday evenings.

• According to Edison Research, individuals with Apple CarPlay or Android Auto in their vehicles tend to engage with podcasts for nearly twice the duration compared to those without these features.

PODCAST SUGGESTIONS

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PODCAST EVENTS
February Podcast Events in 2024

PodKnow

• PodKnow 2024

• Date: February 17, 2024

• Cost: $25

• Location: Virtual

PodKnow is a virtual podcasting conference featuring ten speakers poised to share their insights. The sessions encompass a range of knowledge beneficial for seasoned podcasters aiming for success with their existing shows and novices seeking an entry point into podcasting. Attendees can anticipate a variety of topics presented and instructed by industry experts, positioning PodKnow as a valuable resource for podcasting enthusiasts across different experience levels.

IAB Audio Summit

• IAB Australia Audio Summit Sydney

• Date: February 28, 2024

• Cost: IAB Australia Member Complimentary tickets (2 Free tickets per member organization) | Additional Member tickets $125 | General Admission $225 | Agencies & Advertisers Free

• Location: NSW Teachers Federation Conference Centre, Surry Hills

The 8th IAB Audio Summit in 2024 is a gathering for professionals in marketing, advertising, broadcasting, and publishing to learn about the streaming audio and podcast advertising industry. The event is free for marketing and agency personnel, with IAB Australia members getting two free tickets. Topics discussed include digital audio revenue, podcast research, Gen Z engagement through audio, and optimizing audio investments. The summit ends with a networking session with refreshments.

On Air Fest

• On Air Fest

• Date: Feb 28-March 1, 2024

• Cost: $175 - $700

• Location: Wythe Hotel, Brooklyn, NY, USA

On Air Fest returns to Brooklyn’s Wythe Hotel for its annual flagship festival, bringing together the vanguard of storytellers, audio creatives, multimedia artists, musicians, industry leaders, and inspired listeners who are shaping the culture of sound. Led by a lineup that places media powerhouses alongside emerging voices and visionary thinkers, On Air Fest brings the medium far beyond the limits of personal listening devices through an array of real-life experiences that give talent the opportunity to step forward and people the chance to connect. 

PODCAST TONIGHT RADIO SCHEDULE
Exciting Podcast Radio Lineup

• G.O. Get Outside Podcast

• Power On Sports

• Fading Memories: Alzheimer's/Dementia Caregiver Support

• HILF: History I'd Like to F**k

• Men On a Mission Podcast

• True Crimes Of Asia

• FPI UNSOLVED

• Rap It Out

• Art on the Air

• Three Lions Podcast

• Positive Polarity Podcast

• Detective Writer Podcast

• Jason McGathey - Tales of a Scorched Coffee Pot

• Making It: How to Be a Successful Online Entrepreneur

• New Heights Show On Education

• Richie's Talk Zone

• Sips, Suds, & Smokes

• Gospel Rant

• Beyond Everything Radio

• Write About Now

PODCAST TOOL OF THE DAY
Libsyn

Libsyn, standing for "Liberated Syndication," was established in 2004 by Dave Mansueto. It's a company made up of dedicated podcasters and tech enthusiasts who offer podcast hosting and distribution services. Many leading podcasts like WTF With Marc Maron, Dan Carlin’s Hardcore History, Goal Digger, and Balanced Black Girl rely on Libsyn for their hosting needs.

Main Features :

• Dynamic Podcast Ads

• Podcast Statistics & Audience Insights

• Built-In Podcast Recording

• Effortless Podcast Publishing

• Podcast Marketing Tools

• Podcast Player & Website

• Podcast Monetization

• Enterprise Podcasting

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here’s some of what we got going on across the Podcast Tonight network!

• Over 600 Podcast reviews at www.podcasttonight.com

• Podcast Tonight Radio

• Daily Newsletter to 60.000 subscribers

• Huge social media following & Growing

• New Android & iOS App launching Feb 1st (Beta)

• Podcast Tonight 3-hour audio course

• Podcast Tonight TOP 20 Chart Show

• The BIG 30-day Podcast to Business Mentorship program coming soon