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How Audio Ads Helped Businesses Succeed
Podcast News, Events, Tools & more...
Podcast Tonight
August 06, 2025
Different Careers, Same Success
A local attorney, a home improvement leader, and a direct-to-consumer expert all saw success using audio advertising through AM/FM radio and podcasts, as discussed in an Audacy Insights webinar. Gary Sarner from ROI360+ shared how radio helps his law firm clients connect authentically with local communities and build their brand over time. He highlighted the importance of frequent and varied radio ads to stand out in a competitive market. Kris Santin from Choice Cabinet switched from television and print to radio advertising and quickly saw positive results, with new customers visiting their store after hearing live reads on sports radio. Both experts agree that radio is effective for building long-term brand recognition and engaging local audiences.
More News…
Not All Podcasts Slow Down in Summer: Some Grow in July In July, some podcast publishers in the U.S. saw increases in unique users and downloads, despite typical summertime drops. iHeartPodcasts remained the top individual publisher, with 30 million U.S. listeners and 162 million downloads, while the broader iHeart Audience Network reached 64 million listeners and 335 million downloads. The NPR Sales Network also performed well, with nearly 20 million listeners and 117 million downloads from its 68 podcasts. | Young People Now Listen to Podcasts as Much as Radio Edison Research’s Share of Ear study shows that podcast listening in the U.S. has grown a lot since 2014, especially among young people. For 18-29 year olds, AM/FM radio used to be much more popular than podcasts, but now both make up 14% of their daily audio time. This is the first time podcast listening has caught up to AM/FM radio in this age group. |
Nielsen Teams Up with Edison to Improve Podcast Measurement Nielsen is teaming up with Edison Research to add podcast measurement to its media planning tool, Nielsen Media Impact, helping advertisers compare and plan across all major media types. The new feature, “Nielsen Podcast Fusion powered by Edison Research,” uses Edison Podcast Metrics to provide podcast data on networks, genres, and top shows. This integration aims to give advertisers a complete view of media performance as podcast listening grows, especially among adults aged 18-34. | Lemonada Media Welcomes “The Dan Buettner Podcast” Lemonada Media is launching “The Dan Buettner Podcast” on August 21, where host Dan Buettner will interview various notable guests about their life lessons, habits, and key moments. The show aims to share practical, science-backed tips for living longer and healthier lives, with the first two episodes available on all major podcast platforms and new episodes released weekly. The podcast is produced by Intuitive Content, with Lemonada Media handling marketing, ad sales, and distribution. |
Podcast ToolMailpod is an innovative app that converts your daily emails into an audio podcast, allowing you to listen to summarized versions of your inbox while commuting, exercising, or multitasking—freeing you from screen time. Using secure, on-the-fly processing, it extracts key content without storing emails long-term, prioritizing privacy while helping users stay productive. Ideal for busy professionals, it turns email management into a hands-free experience. |  |
Podcast Of The Day
Courtside Club
"Courtside Club," hosted by former Division I basketball player and NBA 2KTV alum Rachel DeMita, is a podcast dedicated to amplifying female athletes and the growing cultural impact of women’s sports, particularly the WNBA. With her unique blend of athletic insight and entertainment savvy—now bolstered by her recent signing with UTA’s Creators division—DeMita bridges gaps between sports, gaming, and pop culture while championing gender equity in athletics.
Podcaster Essentials
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Visionary Voices Of Podcasting
Building a Podcast Empire Through Authenticity
Sean Fennessey is a film critic, media executive, and podcasting force who rose from writing for Pitchfork and GQ to shaping The Ringer’s content as Chief Content Officer. As host of The Big Picture and a key voice across The Rewatchables, he blends sharp analysis with conversational warmth, turning niche film discourse into must-listen audio. But how did he and The Ringer redefine storytelling in the podcast era?
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 Multiple Dates Online |  August 13, 2025 Online |  August 13, 2025 Online |
Podcast Tip Of The DayPull standout quotes from your episodes and transform them into bold, shareable graphics—it’s the easiest way to hook scrollers and tease your audio’s best moments. A great quote does double duty: it previews your episode’s vibe and gives your audience a bite-sized reason to hit play. Pro Tip: Use clean fonts, your podcast’s colors, and a subtle background (waveforms, muted episode art) to keep branding consistent. |  |
A Final Note
“Your podcast is a conversation waiting to spark connections, challenge perspectives, and leave listeners hungry for the next episode.”
