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How Did a Podcast Boost EuroMillions Lottery Sales?
Podcast News, Events, Tools & more...
Podcast Tonight
June 09, 2025
A Winning Strategy for EuroMillions
A new podcast campaign boosted the EuroMillions lottery's sales by 10% during its biggest draw week since 2013. The campaign, based on players' dreams of winning, involved a branded podcast called "Rich Beyond My Wildest Dreams" which featured guests discussing their hypothetical post-jackpot lives. This content was then shared across multiple platforms including YouTube, TikTok and Instagram. The success of the strategy is attributed to tapping into each guest's fanbase for instant discoverability and engagement. As a result, ad awareness increased by 5%, brand consideration rose by 11% while listeners clocked over 6.2 million minutes of audio time.
More News…
Podcasts: A New Era of Authentic Communication Podcasts are being used as a platform for individuals to express their authentic selves and rebrand, attracting various personalities including politicians and influencers. The growth of podcasts is changing public perception by allowing people to share unedited stories, unlike traditional media's curated content. As podcasts gain popularity, audiences can expect ongoing changes in the advertising sector and creator economy. | Podcasts Beat Streaming Ads in Impact A report by Podscribe shows that podcast advertising delivers twice as much impact compared to streaming audio ads. It notes that brands investing in podcasting see a 37% increase in listener engagement, while those directing funds to streaming audio only see a 16% boost. The study also reveals that smaller advertisers have greater success with increased site visitors from both podcast and streaming ads. |
Podcast ToolFlowjin is an AI-powered content creation tool designed to simplify video production for social media. It automates time-consuming tasks like generating titles, descriptions, and hashtags while offering strong captioning and resizing features. Though it excels at streamlining workflows, users may encounter limitations in video quality adjustments and precise clip customization. |  |
Podcast Of The Day
Sleepless Creatives
There’s something timeless about bedtime stories—the way they comforted us as children, sparking imagination and wrapping us in a sense of safety. But what if those same stories could also reignite the creative fire in adults, offering solace to artists, writers, and dreamers who’ve lost their way? The Sleepless Creatives podcast is a platform designed to cater specifically to performers and creators. Hosted by Florence St Leger and produced by Canary Studios, this bedtime podcast aims to help creatives drift off to sleep while listening to the words they love to perform.
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Visionary Voices Of Podcasting
The Unexpected Podcast Mogul
Gary Lineker, the legendary English footballer turned iconic BBC presenter, has quietly built Britain’s most influential podcast network, Goalhanger, by pairing celebrity clout with intellectual curiosity. From football banter (The Rest is Football) to geopolitical debates (The Rest is Politics), his empire thrives on intimate, idea-driven conversations that defy traditional media boundaries. This interview reveals how a sports star’s side hustle became a cultural force—and where it’s headed next.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 June 12, 2025 Online |  June 18, 2025 Lyrebird Studios 31A Barbourne Road Worcester WR1 1SA United Kingdom |  June 19, 2025 Online |
Podcast Tip Of The DaySound effects can elevate your podcast—but use them wisely. Invest time in sourcing high-quality SFX (tools like Soundly help), prioritize precise timing to avoid undermining emotional moments, and always mix them properly. When done right, they transform your show into immersive "theater of the mind." Less is often more! |  |
A Final Note
“Script less. Speak more.”
