Unlocking Opportunities with Women's Sports Podcasts

Women's sports have seen a surge in popularity, with record-breaking engagement and viewership figures. Despite this, the market still remains largely untapped, presenting a unique opportunity for brands to promote gender equality and reach highly engaged fans through sponsorships and partnerships with teams and athletes. Podcasts can be an effective tool to explore these opportunities by providing engaging content that forms strong emotional connections with audiences.

Study Shows Younger Demographics Love Audio Sports Content

A study by Crowd React Media has found that 56% of over 500 U.S. sports fans surveyed listen to AM/FM radio for their sports content, compared to 35% who tune into sports-related podcasts. The report also highlights the popularity of audio-based sports programming among younger listeners, with 67% of those aged 18-39 stating they regularly engage with this kind of content. The trend extends to sports betting audio content, as nearly half (46%) of said age group listens to it.

Meta Launches NotebookLlama

Meta has developed a solution that can turn documents into conversational audio using AI voices, similar to Google's NotebookLM. The process involves converting PDF files into text format, creating a podcast script from the text, and finally transforming the script into audio. However, some users have reported issues with the audio outcome not being as smooth as desired, prompting Meta to plan upgrades for better dialogue flow and sound quality.

Armie Hammer Returns with New Podcast Amid Scandal

Armie Hammer, an actor known for his roles in Call Me By Your Name and Lone Ranger, is starting a new podcast called The Armie HammerTime Podcast. This comes after a series of #MeToo accusations led to the downfall of his acting career. The podcast will feature different guests and serve as a personal diary chronicling his journey of rebuilding his life.

Podcasters Reject Politicians' Interview Requests

Several politicians are using podcasts for their campaigns but not all podcasters are open to this. Barstool Sports turned down a request from the Harris campaign for Doug Emhoff to appear on one of its shows, while an appearance by Harris on The Joe Rogan Experience was cancelled due to scheduling conflicts. A survey suggests that Trump's podcast strategy has been more successful, with nearly half of respondents saying they were more likely to vote for him based on what they heard.

Meet Lucy, the vibrant host of Lucy's Paradise Podcast! Hailing from Wahiawa, she is a Filipino fitness model, athlete, actress and comedian. She brings life to politics by mixing it with real human stories. Join her as she explores current events in an easy-to-understand way.

How did you come up with the name of your podcast?

From my Twitch stream community name, Hawaii is paradise so I thought Lucy's Paradise podcast just rolled off the tongue and made the most sense.

What is the main focus or theme of your show?

The main focus of the "Lucy's Paradise" podcast is a blend of politics and human experiences. Hosted by yours truly, a Filipino fitness model, competitive athlete, actress, and comedian originally from Wahiawa. The show offers insightful political discussions as well as deep dives into life stories. Listeners are invited to join Lucy on this journey through current events and personal narratives.

Have there been any particularly memorable moments during the recording that stick out to you?

Recently I had another host of a different Hawaii podcast and that was memorable because we connected well and had great fun shooting the episode. It sticks out to me because it invigorated my love for podcasting with someone doing the similar thing.

Who has been one of your favorite guests so far, and why?

I would say my brother Ben, known by his internet personality, Fakebestfriend because you could see the contrast in our relationships since we are very close compared to guests on other episodes.

What's next for your show – any exciting plans we should know about?

I have a lot of celebrity and high-profile individuals that will soon come on my podcast, although I don't need the focus to be specific people in general, its more the issues I'd like to emphasize, I am overwhelmed and thankful with the continued support and interest in helping my podcast grow.

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• Is This Thing On? An Orientation to Podcasting & the Podcast Garage

• Date: Nov 7, 2024

  Cost: $8 - 95

  Location: PRX Podcast Garage

  267 Western Ave Boston, MA 02215 United States