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How Will Podcast Advertising Grow By 2025?
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Podcast Tonight
December 06, 2024 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Podcast Advertising Set for Major Growth by 2025 Podcast advertising is growing rapidly with more listeners worldwide, and ad spending is expected to exceed $3 billion by 2026. Future advancements in programmatic advertising and first-party data will increase scalability, while integrated ads, dynamic insertions, and branded content are projected to expand. Podcasts' authenticity and host influence make them an attractive platform for advertisers who can use the medium's flexibility for omnichannel campaigns. |  |
IAB Tech Lab Proposes Guidance for Advertisers on ID-Less Solutions The IAB Tech Lab has published draft guidance for advertisers and publishers to adapt to the increasing restrictions on traditional identifiers like third-party cookies. The document, currently open for public input, offers frameworks and insights, including a discussion on audio advertising's use of promo codes. It also suggests improving promo codes' efficiency with dynamic discount codes and provides clarity on ID-less solutions. |  |
Award-Winning Arts and Design Podcast Returns for a Third Series Tricia Duffy, the host of the award-winning podcast In Ten Years Time: How to Live a Creative Life, has launched its third series. The podcast aims to inspire individuals of all ages, particularly those over 40, to find their own balance in creativity through long-term thinking and small daily actions. Alongside the podcast, Tricia provides free resources such as a Ten Year Plan Template and sends out bi-weekly newsletters with creativity tips. |  |
How to Choose the Right Podcast for Your Brand Brands can gain exposure and trust through podcast sponsorship if they choose the right one. To ensure a good fit, brands need to consider factors like content, reach, and audience engagement for potential podcasts. Forbes Agency Council suggests that using these best practices can help make effective sponsorship decisions for enhancing brand awareness. |  |
Angel Reese Almost Kicks Speedy Morman Off Her Podcast Angel Reese's podcast, "Unapologetically Angel", has been named one of Spotify's Best New Shows of 2024. In her latest episode, she had on-camera host Speedy Morman as a guest. Reese revealed that she almost kicked Morman off the show, but did not give further details. |  Getty images |
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December's Special: Spotlighting Featured Podcasts
WDW Radio - Your Walt Disney World Information Station
The WDW Radio podcast is a weekly show that dives deep into the world of Disney, from its iconic theme parks to beloved movies and characters. It's perfect for both first-time visitors planning their vacation or longtime fans who love learning about Disney’s history and secrets. The show also features esteemed guests such as actors, producers, authors, and even legendary figures like Julie Andrews and Tony Baxter. Whether you're interested in Disney, Marvel or Star Wars, this podcast will connect you with the magic of these universes in between your visits to the parks. | 🎙The Host Lou is a multifaceted individual who wears many hats. He's the founder of Dream Team Project, which has raised over half a million dollars to fulfill the Disney World wishes of children with serious illnesses through the Make-A-Wish Foundation. Not only does he produce content related to Disney, but he's also an inspirational speaker, author and coach. Furthermore, he spearheads Momentum, a series of events and workshops focused on business growth and branding using strategies inspired by Disney’s magic touch. His expertise spans exceptional customer service practices, social media marketing techniques, podcasting insights, live video production knowledge and community building skills. |
🎧Try Listening To These Episodes
# 770 - Chris Hardwick and Brian Volk-Weiss from "Up for Auction"
The episode highlighted the thrilling auction of Disney's most prized collectibles. Brian Volk-Weiss, the creative mind behind this series, and host Chris Hardwick uncovered the magic and stories behind each auction piece.
# 751 - 10 Reasons You Need to Attend the Swan & Dolphin Food and Wine Classic
The Walt Disney World Swan and Dolphin Food and Wine Classic was highlighted as a top foodie event, blending Disney magic with unforgettable flavors. The discussion covered reasons to attend, standout dishes, and lesser-known culinary treats from the past year's event.
# 775 - 10 Most Influential Women in Disney History
In honor of Women's History Month, the spotlight was on ten influential women who shaped Disney's legacy. The episode paid tribute to these remarkable women, discussing their enduring impact and how their stories inspired generations of Disney fans.
# 759 - Best of the Disney Parks Around the World: Part 1
The show this week embarked on a global journey, highlighting top-notch experiences from Disney Parks worldwide. It offered an ultimate guide to the most memorable and often overlooked attractions, shows, dining options and resorts in these parks.
# 764 - Disney Year in Review 2023: Reflections and Projections
In 2023, a journey through the top ten impactful Disney moments, from films to park experiences, was undertaken. The review included hits and misses, interesting insights and emotions.
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PODCAST TOOL OF THE DAY
Alitu is a podcast production platform that offers automated editing and production features. It allows you to upload existing audio files or record calls directly, which are then cleaned up using noise reduction tools. You can also make further edits like deleting pauses or adding music clips from their library for an intro/outro section of your podcast episode.
This service makes it easy to publish episodes on various platforms such as Libsyn, Captivate, Blubrry, Auphonic, Buzzsprout, Podbean and Spreaker. Alitu removes the complexities associated with professional podcasting by offering user-friendly tools and features that automate processes like file conversion, crossfading between clips and adding metadata. With its capabilities in making high-quality audio output easier to achieve without exerting much effort- Alitu proves itself as a great tool for all aspiring podcasters out there.
Discover the Standout Podcasts from 2024: Top Picks For Comedy Podcasts
@podcasttonight.com 10 Picked Comedy Podcasts 2024 #comedypodcasts #comedypodcast #joerogan #smartless #conanobrien #laugh #funnypodcast #toppodcast #favorite... See more
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Podcast Events
enJOYCURVES
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"Coffee with Joy" is organizing a panel discussion named "Women in Podcast: Starting From the Beginning." This event is tailored for individuals enthusiastic about podcasting, offering inspiring talks from accomplished women podcasters, interactive conversations on industry challenges and opportunities, practical advice on starting a podcast, and networking avenues. Attendees can look forward to empowering themselves and taking steps towards their podcasting aspirations. Changes may occur without notice regarding refunds, sponsorships, video/photography permissions, face covering rules, dress code standards, parking/metro facility availability or age requirements. There will also be giveaways for attendees.
THIS WEEK’S HOT PODCAST RELEASES
Thanks for joining us in this week's Podcast Newsletter, folks. We've made it through the first week of December and we hope you enjoyed our selection of podcast news, trending discussions, and useful tips. Remember, we're your go-to place for all things related to podcasts! Have a fantastic weekend and we'll see you back here on Monday with more exciting updates!