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Increase in Podcast Advertising Rates & Tips on Music Integration
Your Podcast PRO Newsletter
Podcast PRO Newsletter
Welcome to another edition of our Podcast PRO Newsletter. Today, we're celebrating National Grammar Day, a nod to the importance of polished language in creating compelling podcasts. As always, our mission is to bring you the latest news from the ever-evolving podcasting world. Stay tuned for fresh tips and recommendations that can boost your podcasting journey.
In light of International Women's Day approaching soon, we have an exciting announcement in store for you below! Keep reading and continue making waves on airwaves with us.
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WHAT’S HAPPENING IN THE PODCAST WORLD
Podcast Advertising Rates Bounce Back in February 2024, Libsyn Data Shows
credit: screenrant
Libsyn's recent data shows a rise in podcast advertising rates in February 2024, following a sharp decline at the beginning of the year. The average cost for a one-minute ad was quoted as $21.99 per thousand impressions, showing minor growth from January's rate of $21.61.
The sectors with the highest CPM rates included Technology ($27), Education ($25), and Arts ($25). Conversely, Fiction, Games and Music categories provided more affordable advertising options with costs ranging from upper teens to lower twenties.
In Other News
The California Community College's center for Black and African American Student Success has launched an engaging podcast named "EDUCATE. ELEVATE." The show presents motivating accounts from Black students, staff, and graduates of CCCs who successfully navigated obstacles in their higher education journey.
Jason Saldanha from PRX and Halle Petro of Sonic Union will be giving a presentation on the integration of podcast storytelling and brands at SXSW. The talk, titled "How to Authentically Unite Podcast Storytelling and Brands," is scheduled for March 8th at 11:30 AM at Austin's JW Marriott.
According to Market.us, The global podcasting market is anticipated to expand from USD 21.4 billion in 2022 to approximately USD 233.9 billion in 2032. This growth trajectory reflects a robust Compound Annual Growth Rate (CAGR) of 27.8%.
PODCAST OF THE DAY
Top Coaching Podcasts
Executive and business coaching is a field that requires specialized knowledge and insight. The objective of such coaching is to unlock the full potential of businesses and their top-tier leaders for evolution, prosperity, and triumph. Executive coaching provides an avenue for professionals to pause, contemplate, exchange ideas, and voice worries in a supportive setting. We have some executive coaching podcasts that will enrich your familiarity and intuition.
PODCAST TIP OF THE DAY
Adding Music to Your Podcast: Why and Where to Use It
Music plays an integral role in the world of podcasting, often elevating the overall listening experience to a whole new level. Listeners can't see your expressions or visual cues, they only perceive the audio. Just like well-written scripts and engaging dialogues, background music possesses the power to augment the mood, intensify emotions, and complement aural storytelling efforts. However, knowing when and how to incorporate music into your podcast can be a daunting task. This article delves into the importance of music in podcasts and guides you on the right places to incorporate music in your show.
PODCAST FACTS
Did You Know?
In South Korea, 58% of adults listen to monthly radio
43.1 percent of male respondents stated News and politics as a most commonly used genre of audio podcast, whereas 37.1 percent of female respondents stated Music as their most commonly used genre. (Statista)
In Korea, the proportion of younger listeners under 44 and older listeners above 44 is nearly equal. (Podnews)
The Podcast Advertising market in South Korea is anticipated to witness substantial growth in the coming years. According to projections, the revenue in this market is expected to reach US$51.52m in 2024. (Statista)
PODCAST SUGGESTIONS
Listen Here: https://tinyurl.com/4zm5rby4
Listen Here: https://tinyurl.com/35kd9cmc
Listen Here: https://tinyurl.com/3r2nnutt
PODCAST EVENTS
March Podcast Events in 2024
VO Atlanta
Date: March 7-10, 2024
Cost: $347.00 – $747.00
Location: Hilton Atlanta Airport
The VO Atlanta Voiceover Conference is a major event for people who work in voiceovers. It lasts four days and covers all parts of the industry with over 150 sessions. There are special programs for audiobooks, Spanish speakers, and kids aged 8-17. The conference is bigger than most others, so it's great for meeting agents, directors, and industry leaders. Plus, they have a scholarship fund to help those who can't afford to register.
Radiodays Europe
Date: March 17-19, 2024
Cost: 100 EUR- 649 EUR
Location: Munich Germany
Radiodays Europe is a three-day event that brings together professionals from the radio, podcast, and audio industries. More than 1,300 people from 65 countries attend this event. It includes keynote speeches, panel discussions, workshops and networking events. The conference also provides insights into new ideas, trends and data related to the industry. This year, it will introduce a podcast track with advice from experts in the field. The event specifically highlights Bavaria's leading role in the innovative audio industry.
Podcast Movement: Evolutions
Date: March 26-29, 2024
Cost: $224-$749
Location: JW Marriott at LA Live
Podcast Movement: Evolutions is an annual event that brings together thousands of podcasters and industry professionals from around the world. The four-day event focuses on the latest research, tools, and technology in the podcasting field. It features over 150 educational sessions, workshops, breakout sessions, keynote talks spread across three distinct tracks - Podcaster, Industry Pro, Beginner. There are also networking events and a trade show where people can connect and collaborate with others in the \industry.
PODCAST TONIGHT DAILY POLL
How do you keep up with changing podcast trends and technologies? |
PODCAST TONIGHT RADIO SCHEDULE
Your Music Podcast Radio Line-Up
(Music Category)
Schedule starts every day from 12am GMT
Women in Music with gfire
Zeitgeist Radio
Radio Crystal Blue
Accelerando
A Breath of Fresh Air
DyBySeries
Mister Radio
Follow Your Dream Podcast
The Songwriter Connection
Van Sessions
Rap It Out
In honor of International Women's Day, we are seeking podcast episodes related to this important day to feature on our Podcast Radio Special Theme on March 8. Please send links and episode titles relevant to the theme to [email protected] by March 6.
PODCAST TOOL OF THE DAY
SquadCast
SquadCast.fm is a software-as-a-service (Saas) platform that enables content creators to collaborate remotely and produce high-quality content. With patented cloud-based technology, SquadCast can capture audio and video conversations without syncing issues. Additionally, the platform incorporates multiple backup files to ensure that no recordings are lost during a power outage or disconnection. With simplified post-production and collaboration, creators can spend more time having meaningful conversations. .
Main Features :
Remote recording
Audio recording
Studio Audio Quality
Green Room
Progressive Uploads
Dolby Technologies
Auto Back Up
Guest Invitation Links
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