Advertising Revenue Growth Strategy Shifts for Podcast Executives

Podcast networks are aiming to tap into influencer marketing budgets, as they believe podcast hosts often have a similar social media presence to traditional influencers. Big podcast player iHeartMedia reported an 8% rise in second-quarter revenue, partially due to its strategy of promoting podcast hosts as influencers. However, the challenge lies in convincing those who control influencer marketing budgets of this new approach.

PodcastOne Signs Deal with Manny MUA and Laura Lee for Fool Coverage

PodcastOne has secured a multi-year deal for exclusive rights to sell and distribute the pop culture comedy podcast, Fool Coverage with beauty influencers Manny MUA and Laura Lee. The weekly episodes will start from September 12, 2024. Listeners can access the podcast through various platforms including PodcastOne, Apple Podcasts, Spotify, iHeart and Amazon.

ALX Live Studios Plans for Affordable Podcasts and Streams

Ricardo Alfaro, co-founder of one of Puerto Rico’s first podcasts and co-chair of Agenda Alexandria, is launching a Kickstarter for ALX Live Studios. The studio aims to make high-quality live streams and podcast production more accessible and affordable for small businesses and non-profit organizations. The crowdfunding campaign seeks to raise $40,000 primarily to lease the studio space.

The Media Podcast Relaunches as The Media Club

The Media Podcast, one of the UK's longest-running shows since 2006, has been rebranded as The Media Club, with Matt Deegan acting as host. The new name aims to reflect the show’s audience of media workers and encourages them to participate in discussions about weekly media news. In addition to audio episodes, the revamped show will feature full video episodes on YouTube and content across Instagram, TikTok and LinkedIn.

New Podcast to Accompany Married at First Sight UK Series

E4 has announced the return of its podcast, Married at First Sight UK: It’s Official!, hosted by TV personality Chloe Burrows. The weekly show will include summaries of each week's events on Married at First Sight UK, guest appearances from celebrities and couples from the series, and insights from relationship experts. The podcast will be available to listen or watch on all major platforms, E4, Channel 4 and YouTube every Thursday evening after the show.

John Paap is a lover of all things fruit and vegetable. As a co-host on The History of Fresh Produce, he brings his passion for produce to life, sharing interesting facts and stories from the world of fresh fruits and vegetables. With a background in agriculture, John's knowledge about farming practices enriches each episode with insights into how our favourite produce gets from field to table. His engaging style makes even complex topics easy to understand. Whether it’s apples or zucchinis you’re interested in, John has something fascinating to share about every piece of produce that fills your plate.

How did you come up with the name of your podcast?

We wanted to keep it simple - we didn't want potential listeners to have to try and figure out what we'd be talking about so we went with The History of Fresh Produce. What you see in the title is pretty much what you get!

What is the main focus or theme of your show?

My cohost (Patrick Kelly) and I take a conversational approach in our show discussing history through the lens of fresh produce. We want listeners to feel a deeper connection with the fresh fruits and veg they consume every day and understand the deep role and stories they have through history spanning the course of thousands of years.

Have there been any particularly memorable moments during the recording that stick out to you?

Recording live is always memorable. To date, we've had the opportunity to do live recordings at Founders Park in Anaheim, CA where we explored the origins of the California citrus industry and also at Bartram's Garden in Philadelphia, PA which is the site of America's oldest Botanical garden.

Who has been one of your favorite guests so far, and why?

We loved having Dan Saladino on. My cohost and I are huge fans of his book Eating to Extinction and he provides an amazing perspective into the history of the foods we eat. Dr. Benjamin Carp was another fantastic guest. His passion for the Boston Tea Party is absolutely contagious.

What's next for your show – any exciting plans we should know about?

We have recently introduced The History of Fresh Produce CLUB which will allow listeners to gain access to bonus episodes, a dedicated chat community, etc. We are also planning our first in-person live shows for next year. There's nothing better than getting to meet your listeners in person and sharing these stories in front of a live audience.

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• Podcast Adelaide Meetup: An Evening of Connections.

• Date: Sept 17, 2024

  Cost: Free

  Location: Parkside Hotel

  142 Glen Osmond Road Parkside, SA 5063 Australia