More Latino Stories in Podcasts
Edison Research released new data from the 2024 Latino Podcast Listener Report during Hispanic Heritage Month. The report shows that Latino podcast listeners, especially those who prefer Spanish, want more podcasts that focus on topics they care about. Over half of Spanish podcast listeners want more stories from Latinos, stories from their country of origin, and more Latino hosts. Nearly half also said they would listen more if podcasts were translated into Spanish. The findings suggest creating more Spanish-language and culturally relevant content could increase Latino podcast listening.
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Digital Audio Market Set for Steady Growth by 2029
Digital audio services are growing steadily, with ad spending expected to reach $9.1 billion by 2029, while traditional radio is slowly declining but remains more stable than TV. More people are paying for digital audio subscriptions, but rising costs may encourage more use of ad-supported options. Podcasting is becoming very popular, attracting significant advertising interest, and is expected to have over 150 million U.S. listeners by 2027.
YouTube Shares New Updates for Creators
YouTube has announced new updates using generative AI tools to help creators make and promote content, especially for Shorts, gaming, and podcasts. These tools allow easy creation of animated videos, music soundtracks, podcast highlight clips, and even AI-edited videos, with special features for gamers like mini-games and multiscreen streaming. Most of these tools are still being tested and are expected to be fully available by 2026.
Blueprint Partners Opens New Studio in London
Blueprint Partners, a West London marketing agency, has launched Blueprint Studios London, a new hybrid studio for professional podcast and video production. The studio was created to fill the gap between costly TV studios and small podcast spaces, offering high-quality production at a more affordable price. CEO Mark Anand said the idea came from their own challenges with existing facilities, leading them to build a better space for clients.
Steve Burns Returns With New Podcast
Steve Burns, the original host of "Blue's Clues," has launched a new podcast called "Alive With Steve Burns," aimed at adults who grew up watching him. The podcast explores grown-up topics like death, sex, and taxes, inviting listeners to share their thoughts, much like Burns did with kids on "Blue's Clues." Burns says this show is a grown-up evolution of his classic series, putting listeners at the center as the main guests.
Podcast Tool
For podcasters seeking a simple and mobile recording solution, smartphone voice memo apps offer a practical starting point. iPhone users can utilize the built-in Voice Memos app, which provides essential tools like trimming, transcription, and even multi-layer recording for musical ideas, all synced via iCloud for easy editing across devices. Android users have strong alternatives like Voice Recorder & Voice Memos, which deliver high-quality, one-tap recording suitable for interviews, notes, or creative inspiration. While these apps lack advanced production features, their convenience and growing capabilities make them ideal for capturing clear audio on the go when professional equipment isn’t available.
Podcast Of The Day
AZ Big Podcast
The AZ Big Podcast, hosted by AZ Big Media's Editor in Chief Michael Gossie and Publisher Amy Lindsey, offers listeners an insider’s look at the most engaging stories and influential voices across Arizona. Each weekly episode features guests from sectors such as real estate, law, hospitality, and athletics, delivering concise and compelling conversations perfect for a commute. Designed to be both informative and accessible, the podcast breaks down complex topics into digestible insights, reflecting the dynamic spirit of the Grand Canyon State. Brought to you by sponsor Burch & Cracchiolo, the show combines local expertise with timely relevance for professionals and curious listeners alike.
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Visionary Voices Of Podcasting
The Voice Behind Honest Parenting Stories
Hilary Frank is a author and pioneering podcaster who founded the award-winning show The Longest Shortest Time in 2010, using her own difficult childbirth experience to create a space for honest, intimate conversations about parenting, recovery, and identity. She expanded her storytelling into young adult literature and the fiction podcast Here Lies Me, further establishing her voice as a empathetic and innovative creator unafraid to explore complex, often overlooked aspects of human experience.
Listen to this interview to learn more about the groundbreaking stories behind The Longest Shortest Time.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Podcast Tip Of The Day
To quickly grow your audience with paid ads, match your podcast’s niche and target listeners to the right platform. Use Facebook for detailed demographic targeting and community building, Instagram for visually engaging clips and behind-the-scenes content, LinkedIn for professional or business-focused shows, and TikTok to reach younger, trend-savvy audiences with cost-effective, short-form video ads. Always tailor your creative—whether video, image, or copy—to fit the platform’s vibe and your ideal listener’s interests.
Start with a small test budget on one platform, analyze which drives the most subscriptions or engagement, then scale what works. Use trackable links or promo codes to measure ROI accurately.
A Final Note
“Failure isn't the end of your podcast—it's just data telling you what to try next.”
