Podcast PRO Newsletter

Happy World Theatre Day! While we celebrate the power of live performance, we also want to take a moment to appreciate the diverse voices and stories shared through podcasts. Just like theatre, podcasts have the ability to transport us to different worlds and ignite our imagination. Keep reading for insightful interviews, industry updates, and fresh recommendations to inspire your next podcast project.

Join us in celebrating the magic of storytelling, whether on stage or through your headphones.

WHAT’S HAPPENING IN THE PODCAST WORLD
Making Podcasts Funny Is A Crucial Strategy for Brands, Says IAB Study

For The Drum's special week centered on entertainment, the IAB sought advice from their Audio Group on how brands can make their podcasts funnier and why this is crucial in today's times. As it becomes difficult to find humor in daily life, an increasing number of listeners are turning to podcasts for a dose of laughter. A study by media firm Global revealed that 80% of respondents believe comedy has never been more vital while 86% use comedic content to enhance their mood.

In Other News

Podcast industry faces challenges after explosive growth

The number of podcast listeners is projected to reach a record-breaking 505 million in 2024. Since its inception in 2004, the podcasting industry has bloomed into a $25 billion business. However, this rapid growth hasn't been without its challenges. This report forms part of our arts and culture series, CANVAS, by Jeffrey Brown.

Radio, Streaming, and Podcasting Form Triple Treat For Brands

New data shows that businesses using a combination of radio, streaming, and podcasts in their marketing strategies are experiencing better results. These include increased campaign success, improved metrics for marketing funnels, and overall superior business performance. This information was shared by Paul Suchman, the Chief Marketing Officer at Audacy. He expanded on research from Nielsen Audio which found that radio reaches 91% of Americans each month.

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital, a leading global firm in digital audio, podcast and radio broadcast technology and services, has announced its purchase of Sounder, an inventive platform for audio intelligence. Under Triton Digital's umbrella, Sounder will continue to offer sophisticated solutions for contextual targeting, brand appropriateness as well as state-of-the-art promotional tools for podcasts.

PODCAST OF THE DAY
Live, Laugh, Love Podcast

You've probably heard the phrase, "Live, Laugh, Love," right? It was a popular saying back in the late 2000s. The idea is to live your life fully and find humor in everyday situations. Essentially, it's about not taking yourself too seriously and enjoying what you love doing most. If you enjoy watching Ladbaby on YouTube, then the Live, Laugh, Love podcast could be your next go-to for a good laugh. Hosted by Mark and Roxanne Hoyle themselves - yes, the very same goofy couple from Ladbaby YouTube! Their podcast is packed with their unique brand of humour and relatable stories about parenting, relationships, and just daily life in general.

Get Your Podcast Featured Here

PODCAST TIP OF THE DAY
Features To Consider When Choosing the Best AI Tools For Your Podcasting Needs

Podcasts have become ubiquitous today, which is not necessarily a negative trend. In fact, they have become an important marketing channel for many companies. However, not everyone possesses the necessary skills to succeed in this medium. Fortunately, with the help of AI tools, it is possible to rapidly acquire the skills needed to excel in podcasting. There are now many AI-powered tools available to help podcasters with various tasks.

Read the article to learn more

PODCAST FACTS
Did You Know?

• In the survey of Sound Profitable, 1155 adults 18+ who had watched a video podcast in the last 30 days, fully 86% had also listened to an audio podcast in that same period of time. When asked to estimate how much of their total podcast consumption time was spent with video, this same group indicated that less than half (47%) was spent with video

• 63% of video consumers say that YouTube is what they use most often, while another 14% name one of several social media platforms that generally embed YouTube videos for sharing.

• When asked which platform they first discovered podcasting on, 41% said YouTube, while 18% named Spotify. Apple Podcasts was third, at 15%.

• When asked how video consumers know a given video is a podcast, and not just another YouTube video, 54% say that it’s because the word “podcast” is in the title of the show. Another 51% noted that their determination is based on seeing either microphones or a studio (or both) in the video, which sets a podcast video apart from the typical video consumed on YouTube.

• When ask what they prefer to watch on video, conversations between hosts (43%), interviews (39%) and host/creator monologues (19%) perform significantly better than most forms of scripted narrative, such as drama (8%), fiction (5%), or podcast trailers (4%).

Credits to Sounds Profitable

PODCAST SUGGESTIONS

Get Your Podcast Featured Here

PODCAST EVENTS
March Podcast Events in 2024

Podcast Movement: Evolutions

• Evolutions by Podcast Movement 2024

• Date: March 26-29, 2024

• Cost: $224-$749

• Location: JW Marriott at LA Live

Podcast Movement: Evolutions is an annual event that brings together thousands of podcasters and industry professionals from around the world. The four-day event focuses on the latest research, tools, and technology in the podcasting field. It features over 150 educational sessions, workshops, breakout sessions, keynote talks spread across three distinct tracks - Podcaster, Industry Pro, Beginner. There are also networking events and a trade show where people can connect and collaborate with others in the industry.

PODCAST TONIGHT RADIO SCHEDULE
Your Podcast Playlist

• Going North Podcast

• Bedtime Stories for Insomniacs

• Brand Identity Designer

• Burton Kelso, The Technology Expert

• A Breath of Fresh Air

• Alex Garrett Podcast Network

• APB Cold Case

• True Crime Connections Advocacy Podcast

• After the Apocalypse

• The Robot Industry Podcast

• Night School Horror

• Power On Sports

• FPI UNSOLVED

• Three Lions Podcast

• The Quiet Corner Bedtimes Stories

PODCAST TOOL OF THE DAY
Podsqueeze

Podsqueeze is a tool designed to help you market your podcast. It acts like the main content manager for your podcast, using artificial intelligence to create promotional material. You simply choose a podcast episode from your RSS feed or upload an audio file, and with one click Podsqueeze will create transcriptions of your podcast, notes about the show, and all other promotional content needed for marketing your podcast.

Main Features :

• Transcript

• Show Notes

• Chapters

• Episode Clips & Quote images

• Blog Post

• Newsletter

• Titles

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here are some of what we got going on across the Podcast Tonight network!

• Over 600 Podcast Reviews at www.podcasttonight.com

• Podcast Tonight Radio

• Daily Newsletter to 60.000 subscribers

• Huge social media following & Growing

• Podcast Tonight 3-hour audio course

• Podcast Tonight TOP 20 Chart Show

• The BIG 30-day Podcast to Business Mentorship program coming soon