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Levi's Debuts First Chinese-Language Podcast
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Podcast PRO Newsletter
Happy Monday to all our Podcast PRO subscribers! Today isn't just another start of the week, it's also World Wish Day. We're wishing for a day filled with insightful podcasts and engaging discussions that fuel your passion in podcasting.
As always, we're here to bring you the latest news on everything podcast-related. Expect fresh tips and exciting recommendations that will surely enrich your podcast journey. Stay with us as we unravel more surprises exclusively designed for you, our valued subscribers.
WHAT’S HAPPENING IN THE PODCAST WORLD
Video Podcasting Skyrockets
The popularity of video podcasts has soared recently, according to a New York Times article. Major podcasting studios like Exactly Right Media and Crooked Media are now incorporating video technology into their productions. A recent survey revealed that in 2021, YouTube was the third most frequented platform for podcasts. By 2022, it had equalled Spotify as the preferred choice among weekly podcast listeners. But by 2023, two studies have shown that YouTube is now leading the pack as the top platform for podcasts in America.
In Other News
More than 80% of podcast listeners respond to ads read by the host, while over half express greater trust towards advertisers featured on their favorite shows. This makes it simpler and highly possible for people to earn from this platform.
On April 25, Levi's launched its first Chinese-language podcast series called Speaking with 'Lee'. This marks the company's move to connect more deeply with its Chinese audience through this growing medium. Several other brands have also started using podcasts as a way to interact with consumers on a cultural and intellectual level.
Liz Keptner developed the syllabus for Penn State Lehigh Valley's (PSU-LV) inaugural podcasting course last summer. The course was then introduced for the first time in the following autumn semester.
True crime stories highlight the amazing strength of those who survive and the relief that comes when justice is served. These tales can spark a massive public fascination in legal cases, rallying people globally. However, they also expose the chilling aspects of human nature at its most dreadful.
A new podcast called "Exorcism Files" is gaining popularity for converting listeners to Christianity. The series follows a priest's true experiences of liberating individuals from evil spirits and guiding them towards Jesus.
PODCAST OF THE DAY
Dark Horse Entrepreneur
The Dark Horse Entrepreneur is a podcast designed to help aspiring entrepreneurs succeed in building an online business. Covering topics like digital and email marketing, content creation, product development, and more, the show offers valuable advice and insider tips from industry experts. Whether you're new to the digital world or struggling with issues like tech difficulties or imposter syndrome, this podcast provides practical solutions to help you overcome these challenges. Tune into The Dark Horse Entrepreneur now for insights that can guide you in establishing and growing your dream online business.
PODCAST TIP OF THE DAY
How To Promote a Podcast on X (Twitter)
In the ever-evolving digital space, podcasts have become a popular medium for sharing content. If you've started your own podcast and are looking to increase its visibility and reach, promoting it on social media platforms like Twitter can yield impressive results. This article provides practical steps on how to effectively promote your podcast on Twitter. With these tips, expect not only an increase in downloads but also greater engagement with your audience.
PODCAST FACTS
Did You Know?
The Podcast Hosting Platform Market is expected to grow at a CAGR of % during the forecasted period. Current trends in the Podcast Hosting Platform Market include the integration of advanced analytics tools to track listener demographics and behavior, as well as the development of personalized recommendations to enhance user experience.
Additionally, there is a growing focus on creating efficient monetization strategies for podcasters, such as dynamic ad insertion and subscription-based models.
The global podcast hosting platform market is experiencing rapid growth due to the increasing popularity of podcasts as a form of entertainment and information sharing. Emerging trends in the market include the use of artificial intelligence for content creation and personalization, as well as the integration of social media features for listener engagement.
Current trends include the rise of subscription-based podcast hosting services, the increasing demand for analytics and monetization tools, and the expansion of global reach through localization and translation services.
Credit to MadaMarket
PODCAST SUGGESTIONS
Listen Here: https://tinyurl.com/2cu2j5jm
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PODCAST EVENTS
May Podcast Events in 2024
NZ Podcast Summit
Date: May 11
Cost: General Admission: $95.00 each
Location: 74 Governor Fitzroy Place Auckland, Auckland 1010 New Zealand
The NZ Podcasting Summit is an annual one-day event in New Zealand focused on podcasting. It brings together everyone involved or interested in podcasts - from beginners to professionals. The summit includes sessions like workshops, speeches by main speakers, panel discussions and presentations on various topics. Its primary aim is to promote collaboration, learning, sharing ideas and networking among the participants.
The Podcast Show
Date: May 22 - 23
Cost: £49- £295
Location: Business Design Centre, Islington, London, England, UK
The Podcast Show is a major international event held in London, dedicated to the podcasting industry. It's the largest gathering of its kind in Europe and brings together independent podcast creators, industry professionals, and business leaders from around the world. The two-day event features over 350 speakers and more than 150 panels and sessions. It also includes live stage shows with exclusive performances throughout a week at Islington, London. The goal of The Podcast Show is to inspire, empower, and support those involved in podcasting today and in the future.
PODCAST TONIGHT POLL
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The Antagonist
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Ghost Tales by the Fireside
Burton Kelso, The Technology Expert
New Heights Show On Education
PODCAST TOOL OF THE DAY
bCast
bCast is a podcast platform designed specifically for marketers, offering unique features like audio inserts for adding Call To Actions (CTAs) to your episodes. This enables listeners to sign up directly for mailing lists, webinars and more. The service also provides advanced analytics about your audience such as geographical location, how they found your show and the type of device used for listening. bCast helps in attracting more audiences by channeling listeners towards podcasts based on their nature and assists in revenue generation too.
Features
Audio Insert
Auto Optin
Transcription
One Click Submission
Custom Domains
Guest Notification
Podcast Website
Publish To YouTube
Private Podcasts
Audio Messages
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