Libsyn Rebrands AdvertiseCast

Podcast News, Events, Tools & more...

March 22, 2024 • Estimated Reading Time: 9 minutes

Podcast PRO Newsletter

Happy Friday everyone! Today is As Young As You Feel Day, a reminder to stay young at heart no matter your age. Speaking of staying young, our Podcast PRO Newsletter is always delivering the latest news in podcasting to keep you feeling fresh and current. Whether you're a seasoned podcaster or just starting out, our newsletter is packed with new tips and recommendations to help you grow and improve your show. Stay tuned for our weekly newsletter to stay in the loop with the podcasting world.

Keep your podcasting game strong and never stop learning with our Podcast PRO Newsletter.

WHAT’S HAPPENING IN THE PODCAST WORLD
Libsyn Rebrands AdvertiseCast Marketplace as Libsyn Ads

Liberated Syndication Inc. ("Libsyn"), a top-tier platform for podcast creators and advertisers, has revealed its decision to rebrand AdvertiseCast Marketplace as Libsyn Ads. This move is integral to the company's next stage of expansion as it aims to become the go-to place for podcast creators and advertisers. The new ad campaign for Libsyn Ads will be launched at Podcast Movement Evolutions 2024 (March 26-29, 2024 | Los Angeles, CA).

In Other News

The podcast world has a clear understanding of its most prominent figures. Joe Rogan is universally acknowledged as the leading podcaster globally, followed by several other shows that consistently appear in podcast rankings and Edison Research survey results.

Audacy, a radio company, recently revealed that they are incorporating artificial intelligence and machine learning to improve targeted advertising in their podcasts. This technology is currently being applied to transcribe and sort podcast content.

The makers of the Irish podcast "Runaway Joe" were on a mission to find Joe Mahoney, accused of killing his wife with poison in Rochester in 1967 and then escaping to Ireland. Through their detailed investigative journalism over nine gripping episodes, they discovered that Mahoney is probably deceased. However, their investigation also led them to an unexpected discovery.

PODCAST OF THE DAY
ND Outloud Podcast

ND Outloud is a one-of-a-kind podcast that celebrates Attention-Deficit/Hyperactivity Disorder (ADHD) not as a disadvantage, but as a distinct advantage or superpower. The podcast is hosted by Danielle Ralston, an entrepreneur who herself lives with ADHD. Through her personal journey, she aims to break down barriers and stigma and embrace the unique perspectives that ADHD brings including creativity, innovation, and the ability to succeed in unconventional ways.

PODCAST TIP OF THE DAY
Buying Guide For The Best Podcast Desks

Finding the right equipment for podcasting can be a bit tricky. One important piece of kit that often gets overlooked is a dedicated podcast desk or table. It's true, these desks can be expensive and might need extra bits and pieces to work properly which could put off beginners. But don't worry, you can still get all the benefits of a podcast desk without spending loads of money. A good table really does make recording podcasts easier and more comfortable.

PODCAST FACTS
Did You Know?

  • According to The Infinite Dial 2023, 27% of women in the U.S. age 12+ have listened to a podcast in the last week.

  • The podcast with the largest weekly reach of women weekly podcast listeners age 13+ in the U.S. is the true crime podcast Crime Junkie hosted by Ashley Flowers with Brit Prawat, and launched in December of 2017.

  • The Joe Rogan Experience, the top podcast in the U.S. overall, is #2 among U.S. women, and true crime pod Dateline NBC ranks #3.

  • Podcasts with women hosts take five of the top 10 spots, including Crime Junkie, The Daily with Michael Barbaro and Sabrina Tavernise, Call Her Daddy with Alex Cooper, Morbid with Alaina Urquhart and Ash Kelley, and My Favorite Murder with Karen Kilgariff and Georgia Hardstark. And Dateline NBC’s 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.

  • The sports-focused and NFL player-hosted New Heights with Jason and Travis Kelce would seem to be an unusual contender for the women’s top 10 list but is notably attributed to the influence Taylor Swift and the loyalty of her primarily female fanbase of Swifties

Credits to Edison Research

PODCAST SUGGESTIONS

PODCAST EVENTS
March Podcast Events in 2024

Podcast Movement: Evolutions

Podcast Movement: Evolutions is an annual event that brings together thousands of podcasters and industry professionals from around the world. The four-day event focuses on the latest research, tools, and technology in the podcasting field. It features over 150 educational sessions, workshops, breakout sessions, keynote talks spread across three distinct tracks - Podcaster, Industry Pro, Beginner. There are also networking events and a trade show where people can connect and collaborate with others in the industry.

PODCAST TONIGHT DAILY POLL

Should podcasts include ads or remain advertisement-free

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PODCAST TONIGHT RADIO SCHEDULE
 Weekend Podcasts On Podcast Radio

Schedule starts every day from 12am GMT

  • Women Road Warriors

  • Kelli’s Coffee & Crime Chat

  • These Fukken Feelings

  • The Kitchen Table

  • Murder Mystery In The Last Frontier

  • Peaceful Wellness With Deb

  • The Adventure of Pipeman

  • Emerson Dameron's Medicated Minutes

  • wrigleyville nation podcast

  • ODEON CAPITAL CONVERSATIONS Podcast

  • Beyond Everything Radio

  • Dj BME Talk Show Podcast

PODCAST TOOL OF THE DAY
Opus Clip

Opus Clip is a unique tool that uses artificial intelligence to turn long videos into viral short clips without any hassle. This can be particularly useful for content creators, as it helps improve productivity, makes your content more visible and engaging, boosts your performance, and could potentially increase profits.

With Opus Clip, you can add captions, emojis or calls-to-action to your videos. You're also able to highlight important keywords and remove any repetitive or unnecessary parts from your content.

Main Features :

  • Clip Genius

  • AI Virality Score

  • AI Co-Pilot

  • Active Speaker Detection

  • AI Keywords Highlighter

  • AI Emoji Generator

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