LinkedIn Opens Network to More Creators, Adds Videos

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LinkedIn Shifts Podcast Focus to More Video

LinkedIn is shifting its podcast strategy to focus more on short-form video, allowing more creators to monetize their video content. The company is moving away from exclusive podcast deals and broadening access for podcasters on its platform. LinkedIn ended its podcast partnership with iHeartMedia but launched the BrandLink program to connect advertisers with trusted creators and publishers. BrandLink’s early results show higher video completion rates and better engagement for advertisers. The new approach aims to help brands effectively reach LinkedIn’s professional audience through targeted, relevant video content.

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Top Podcast Producer Goes Out of Business

Pineapple Street Studios, a well-known podcast production company famous for hits like Missing Richard Simmons, is going out of business. While podcast listening is more popular than ever, only cheap, celebrity talk shows are doing well, while narrative, investigative podcasts are struggling. The decline of narrative podcasts, despite their past success, now feels inevitable as the industry changes.

Why 27 Podcast Downloads Is a Big Deal

Many people think getting only 27 podcast downloads isn’t a big deal, but data from Buzzsprout shows that this actually puts a show in the top 50% of all podcasts. Independent podcasters often feel disappointed because they compare podcast numbers to social media or big network podcasts, but these are very different platforms with different engagement. For most creators, understanding this makes podcasting success feel more real and encourages them to value genuine listeners over chasing large, meaningless numbers.

Dentsu India Launches New Podcast Network for Brands

Dentsu India has launched the Dentsu Podcast Network (DPN) to help brands connect with audiences through podcasts. This new platform offers full services, including production, hosting, distribution, and monetization. By reaching both urban and rural listeners in multiple languages, DPN aims to help brands build trust and strong communities across India.

Two Big Podcast Groups Merge

Podcast Movement has acquired Sounds Profitable in a seven-figure deal, bringing together two of the most influential podcasting organizations. Sounds Profitable will continue its focus on research and insights, while Bryan Barletta becomes President of both Podcast Movement and the Sounds Profitable brand. The merger aims to combine event expertise and industry research, expanding global events and strengthening the podcast industry.

Podcast Tool

Clipwing is a powerful video production toolkit designed specifically for podcasters and content creators looking to easily convert long-form episodes into engaging short clips. With features like one-click clipping, customizable aspect ratios, and soundtrack integration, it simplifies the editing process while maintaining professional quality. The platform even offers access to a team of expert video editors, making it ideal for creators who want polished social-ready content without the hassle of complex software. Perfect for promoting podcasts across platforms, Clipwing helps maximize reach while saving time on post-production.


Podcast Of The Day

The Sean McDowell Show

The Sean McDowell Show is a thought-provoking podcast that equips listeners to thoughtfully engage with questions of faith, morality, and culture through a Christian apologetics lens. Hosted by Dr. Sean McDowell—an acclaimed speaker, author, and Biola University professor—the show combines scholarly insight with accessible dialogue, featuring discussions with leading voices in theology and philosophy. Now part of the Lifeaudio network, it reaches a global audience seeking to defend and deepen their beliefs in an increasingly complex world. Whether exploring ethical dilemmas or biblical truth, McDowell’s approach balances intellectual rigor with practical relevance.

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Visionary Voices Of Podcasting

Bridging Brain Science and Everyday Life

Andrew Huberman is a Stanford neuroscientist, professor, and podcast host whose groundbreaking research on neural plasticity, vision, and stress has reshaped our understanding of the brain-body connection. A decorated scientist with awards like the Cogan Award, he translates complex research into actionable insights through his top-ranked Huberman Lab podcast and upcoming book Protocols. As co-founder of Scicomm Media, he merges academia with public education—but how did he get America to care about science?

Upcoming Podcast Events 

Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.

August 21, 2025

Bamboo Detroit

1420 Washington Boulevard #301 Detroit, MI

August 26, 2025

Online

Multiple Dates

Yarrila Place

27 Gordon Street Coffs Harbour, NSW 2450 Australia

Podcast Tip Of The Day

If you're ready to showcase your entire podcast with episode archives, bios, and multiple calls-to-action, invest in a full website—it's your show's permanent home. But if you're testing the waters or need a simple way to capture leads, start with a landing page focused on one goal (like email signups or promoting a new season).

Landing pages convert 3x better than websites for specific campaigns, while full sites boost SEO and audience retention long-term.

Remember: You can always expand a landing page into a full website as your podcast grows.

A Final Note

“Consistently create great content, leverage social media, and engage with your audience—visibility grows when passion meets persistence.”

See you tomorrow,

Podcast Tonight. www.podcasttonight.com