Magellan AI Reports Big Spending in Podcast Ads

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NEWS

Sports Podcasts Lead in Ad Spending 

In November, BetterHelp was the top spender in podcast advertising with an investment over $8.6 million, followed by Amazon and T-Mobile. Sports podcasts remain a preferred choice for advertisers including major brands like Capital One, SimpliSafe, and DraftKings who increased their investments significantly. Magellan AI’s analysis is based on several factors such as ad frequency, episode downloads, CPMs, ad types and podcast revenue estimates.

Fox Corp Eyes Expansion into Podcasting with Potential Acquisitions

Fox Corp. is reportedly considering expanding into podcasting, with potential acquisition targets including The Daily Wire and Audioboom. While not actively seeking a sale, The Daily Wire co-CEO Jeremy Boreing has stated openness to offers from companies like Fox. This move by Fox could face competition from Elon Musk's X (previously Twitter), which may also be exploring audio tie-ins to its social media platform.

Kristin Cavallari Takes Podcast on Tour in 2025

Kristin Cavallari's podcast "Let's Be Honest" is going on a four-city tour in 2025. The cities include Atlanta, Chicago, Boston and New York, starting from March 7. Each tour stop will feature a guest who has significantly impacted the podcast and they will discuss topics more deeply.

New Dateline Podcast Explores Tragic Desert Murder

Dateline's new podcast, Deadly Mirage, explores the tragic story of Rob and Sabrina Limon. The seemingly perfect couple lived in California's Mojave Desert until Rob was found murdered. The investigation into his death revealed shocking secrets about their life involving sex, friendship, and religion.

Sport Social Podcast Network and Netflix Team up for NFL Ad Campaign

Sport Social Podcast Network has joined with Netflix for an advertising campaign promoting NFL Christmas Day games. The campaign will run throughout December and includes ads on The Nat Coombs Show, a popular NFL podcast. On Christmas Day, two exclusive NFL games will be streamed on Netflix.

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December's Special: Spotlighting Featured Podcasts

Life With Lucia And Glynn

"Life with Lucia and Glynn" is a captivating vlog that offers viewers a thrilling ride through adventures in food, music, travel, and fun. The channel serves as an access pass to unique experiences and unforgettable moments ranging from local exploration and tasty cuisine indulgence to discovering new tunes and venturing into stunning locales. It's not just any ordinary vlog; it's an exhilarating rollercoaster through the extraordinary lives of Lucia and Glynn who welcome everyone on board for this joyous journey through life.

🎙The Hosts

Glynn and Lucia are a dynamic duo known for their local celebrity status, fueled by an insatiable passion for food, fun, music, and travel. The couple's journey is filled with exciting new experiences and culinary adventures that they eagerly share with their followers. Their personalities combined with their love for life make them captivating figures to keep an eye on in the world of entertainment.

🎧Listen To These Episodes

  • Piano Night Live - Covers by Great Big World, AHA and Kim Carnes

    Prepare for an evening filled with memorable renditions! The previous episode featured performances of Christina Aguilera and Great Big World's "Say Something," A-ha's "Take on Me," and Kim Carnes' "Betty Davis Eyes." Updates were shared, behind-the-scenes stories were told, and a lot of fun was had.

  • Piano Night Live - Cover By George Ezra & Billy Joel

    This episode featured piano covers of Shotgun by George Ezra and Vienna by Billy Joel. As usual, there were plenty of fun antics, a review of the week's events, and a preview of future plans!

  • Piano Night Live - Cover By Cheaptrick

    Another thrilling Piano Night Live had taken place! That night, a classic Cheap Trick cover was played with great enthusiasm. Everyone was encouraged to sing along to their favorite melodies, all performed live on the piano.

  • Piano Cover: 'I think we’re alone now' by Tiffany

    The piano cover of 'I Think We’re Alone Now,' initially performed by Tiffany, was enjoyed. The nostalgic melodies took listeners back as they listened to this classic hit reimagined on the piano. 

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PODCAST TOOL OF THE DAY

Magellan AI is a unique platform designed for podcast media planning, which harnesses the power of machine learning. It provides users with the ability to effectively analyze and manage podcast data, thereby enhancing their control over their entire podcast advertising program. By offering automated airchecks, in-depth flight visualizations, and simple introductions to ad sellers, Magellan AI streamlines and optimizes the process of podcast advertising.

This innovative solution has built up an extensive database of podcast advertising data that includes activity from nearly 19,000 brands across 40,000 shows in countries such as the US, Canada Australia, UK and Germany. Notably utilized by advertisers and agencies who spend more than $400 million annually on podcasts; these users use Magellan AI to discover new content while being able to connect efficiently with suitable podcasts. On another hand publishers and networks tap into this resourceful platform for increasing ad sales while supporting prevailing operations.

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Podcast Events

Alora

Your Business, Your Story: FREE PODCAST EVENT is a unique occasion scheduled for Wed Dec 18 2024 at 17:00 in Amplified Studios where local business owners and entrepreneurs can share their brand's story. In a mock-podcast setting, each participant will be interviewed and recorded professionally, with all materials handed over post-editing free of charge for use on personal websites or social media platforms. This event offers an excellent platform to network with other entrepreneurs, gain valuable insights, find innovative ways of storytelling and elevate the brand while becoming part of a supportive community.

THIS WEEK’S HOT PODCAST RELEASES

That's a wrap on today's Podcast Newsletter, dear readers. Our aim is to deliver the freshest and most fascinating podcast news - from trending topics to useful advice. Remember, we are your go-to guide for captivating trivia, stimulating conversations, and crucial knowledge about everything related to podcasts.

We'll be back tomorrow with more captivating updates!