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Many Americans Feel Ignored by Advertisers, Study Finds

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NEWS

 iHeartMedia Releases New Consumer Study Findings

iHeartMedia and Malcolm Gladwell's Pushkin Industries have released a study revealing that nearly half of Americans feel ignored by advertisers. The research also showed a disconnect between the activities marketers find appealing and those enjoyed by consumers, suggesting personal biases may impact marketing efforts. The study further revealed an increasing discomfort with hyper-targeting techniques amongst consumers, with 67% disliking being "targeted" by ads.

Steve Lehman Joins PodcastOne as Vice Chairman

PodcastOne has announced Steve Lehman as its new Vice Chairman, with a focus on managing the company's mergers, acquisitions and overall growth. Lehman is an experienced executive in the media industry, being the founder of Premiere Networks and having previously worked at public companies and start-ups in media, entertainment and tech industries. PodcastOne President Kit Gray said that they are looking forward to leveraging Lehman's expertise to build the global brand.

Media Veteran Peter Kafka Revives Popular Podcast

Peter Kafka, a well-known media and technology journalist, is relaunching his popular podcast under the name "Channels" with Vox Media. His previous podcast was highly regarded in media and tech circles for eight years until he left Vox Media for Business Insider. While continuing to work as chief correspondent at Business Insider, Kafka will partner with Vox Media for production, distribution and sales of "Channels".

New Podcast Aims to Protect Kids Online

Parents vs The Internet is a new podcast series hosted by Esther Ghey and Liz Hull, aimed at understanding how to protect children from harmful internet content. The hosts campaign for stricter internet restrictions for under-16s and mindfulness training for teachers. Each episode features conversations with experts including activists, policy directors, headteachers, therapists, authors and charity CEOs.

Boulevard Launches Podcast for Self-Care Business Owners

Boulevard, a platform for appointment-based self-care businesses, has launched a new podcast called Last Client of the Day. The podcast is designed for self-care business owners and operators and features discussions with industry experts who have built successful brands. This aims to highlight an often overlooked industry by examining the struggles faced on the path to business success.

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PAULA SIMA’S PODCAST JOURNEY

Meet Paula, the dynamic host of Talk Shit With P Podcast. She's a passionate advocate for creative minds and mental health awareness. Every week, she invites creatives to share their stories and insights on her show, creating an inspiring space that promotes mental well-being. Whether you're new or seasoned in your creative journey, Paula welcomes you to join her vibrant discussions about life’s ups and downs as a creative person managing mental health. She is 'A Rebel With A Cause', because at Talk Shit With P, your journey truly matters!

Can you tell us a bit about yourself and your background?

Paula Sima is a passionate mental health advocate and host of the Talk Shit With P podcast, driven by her own battles with depression. She creates a safe space for authentic expression and open conversations on mental health. A 3-time Podfest Speaker, Paula inspires others with her authenticity. Originally from Tanzania, she has lived in 5 Countries, and 3 continents. Paula is A Rebel With A Cause

What inspired you to start a podcast?

Covid-19, Break-up and battling my own Depression. The darkness was too dark and I needed an out¦ Podcast happened and that’s why I truly say and believe that podcasting saved my mental health. As if it wasn’t for this, I don’t know how much darker I would have gone and if I would have been able to pull myself out.

How did you come up with the name of your podcast?

My Manager Angela suggested it as I do talk a lot of shit on Twitter (back then before it was X)¦ she was a ghost follower and came and told me I got a lot of shit to say I should start a podcast and Talk Shit With P just sounded right. And now we have Shit Happens, Wrap Shit With P and Say Your Shit lol see the theme here?!? Apparently SHIT lol

What is the main focus or theme of your show?

To provide a safe space for creatives to share their experiences & insights while promoting overall mental well-being within the community. A place we can connect through conversation, laughter & knowledge while advocating for Mental Health. We will be discussing creative journeys, the highs and lows; and the ways we manage our mental health while giving eachother our flowers.

Have there been any particularly memorable moments during the recording that stick out to you?

When i had my dad on my show. That was a proud moment for both of us and knowing he had a great time (even though he said next time he comes on will be when i have my own studio) lol working on that.

 

Who has been one of your favorite guests so far, and why?

OMG!! With 175 episodes i have had incredible guests all who shined and shared valuable knowledge and had incredible times so this is hard but between the mowPod boys (Joe Rubin & Mike Wiston) and Christopher Louis as we laughed a lot and they just leave me hugh in energy lol

What's next for your show – any exciting plans we should know about?

We just celebrated 10k downloads and heading to 200episodes which am excited because of PodAwards. We have been nominated for the Women In Podcasting Awards (Mental Health Category), amazing merch that is coming which is what i am mostly concetrated on now and COMEDY! Yes we getting into that. Also a BOOK coming soon as well

A special thanks to PAULA for sharing her insightful podcast journey thus far and we wish her all the best with her continued podcast growth.

If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]

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GUEST NETWORKING

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Contact: facebook.com/joshua.jeter.710667/
Looking for guests who have stories to tell

To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]

Podcast Events

Elevate Coworking

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  • Date: Sept 12, 2024

    Cost: $10

    Location: 2512 Independence Boulevard Wilmington, NC 28412 United States

This event is a helpful session led by Brittany Rincon from Boundless Audio Podcast Network. It's designed for those who have started their own podcast and are wondering about the next steps in their journey. Brittany will provide useful advice, practical tips, and clear guidance on how to advance your podcast further. This is an excellent opportunity to ask questions and gain insight from an expert in the field. Don't miss out on this chance to enhance your podcasting skills!

THIS WEEK’S HOT PODCAST RELEASES

That wraps up our Podcast Newsletter for today, everyone. We're committed to delivering the newest and most exciting podcasting news - from trending topics to expert advice and more. As we head into a fresh new week, remember that our goal is to offer timely updates, insightful information, and professional recommendations for your podcasting adventure. Stay tuned for more captivating content coming your way.