Big Jump for Podcast Earnings Last Year

In 2024, podcasting significantly grew by 26.4% to generate $2.43 billion in revenue, as per the IAB’s annual report. However, it still represents less than 1% of all digital advertising income. The report also highlights future trends for 2025 including AI-driven ad automation and long-term partnerships across platforms such as podcasting and newsletters offering new money-making avenues for audio talent.

Study Shows Podcasts Attract Younger

A new report shows that 31% of U.S. adults listen to ad-supported podcasts every month, with the majority being younger and slightly more male. Podcasts have a high ad recall rate, with 86% of regular users recalling hearing or seeing a podcast ad in the past week. The study also found that frequent podcast listeners are also heavy consumers of video content, suggesting advertisers should consider both formats.

Third Annual Parapod Podcast Awards Welcomes Entries

The 3rd Annual Parapod Podcast Awards, which honors the best in paranormal and supernatural podcasting, has opened for applications. The awards have grown significantly since their start, with last year seeing triple the number of podcast submissions compared to previous years. This year's categories include Best Ghost/Haunting Podcast, Best UFO Podcast, and Best True Crime Podcast among others.

Cold Case Solved with Help from Police Podcast

Detectives from the Elgin, Illinois Police Department have used their podcast "Somebody Knows Something" to solve the cold case of Karen Schepers who disappeared in 1983. After featuring her story on the podcast, they received tips leading them to find her car and remains in a river six miles from where she was last seen. The detectives believe that publicising old cases through their podcast increases attention and generates new leads.

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Transistor.fm is a podcast hosting and analytics platform designed for creators and businesses. It distributes shows to Spotify, Apple Podcasts, etc., offers monetization tools, and provides detailed audience insights.

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✔ Team collaboration (multi-user access with permissions)

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Launch To Monetize Podcast Workshop

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April 24, 2025

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Podcast Tip Of The Day

Before hitting record, run this quick equipment checklist to avoid technical disasters:

1. Test your mic – Record a 10-second clip to check for distortion, pops, or background noise (use headphones to monitor).

2. Charge everything – Mics, interfaces, and recorders should be at 100% (keep spare batteries handy for wireless gear).

3. Check connections – Loose cables cause 90% of "why isn't this working?!" moments. Secure XLR/USB links and tighten mic stands.

4. Close noisy apps – Silence notifications, fans, and HVAC systems (a quick "Is anyone typing?" check saves editing headaches).

5. Do a levels test – Speak at your loudest volume to set gain (aim for -12dB to -6dB to avoid clipping).