Podcast PRO Newsletter

Happy No Brainer Day, where the goal is to kick back, relax, and let your brain take a breather! On this day of effortless decision-making, we've made one choice simple for you - tuning into our Podcast PRO Newsletter. Why strain your neurons when we're serving up the latest news in podcasting on a silver platter? From top recommendations to deep dives into must-have tools, it's all curated with care by our team of podcast aficionados

So sit back and give that grey matter some well-deserved downtime with us. Today is about easy choices and nothing's easier than staying informed with Podcast PRO Newsletter.

WHAT’S HAPPENING IN THE PODCAST WORLD
Paul McNally Probes into AI's Role in Media and Podcasts

Paul McNally, from Develop Audio, has been an avid podcast listener since 2010. His interest was sparked by the engaging features on NPR's American public radio network. Seeing the impact of artificial intelligence across various sectors piqued his curiosity about its capabilities and limitations. This proactive exploration stemmed from his past experience in South Africa's magazine industry where he witnessed a sudden shift towards digitalization that unexpectedly destabilized the sector.

In Other News

Peter Levin Joins Realm to Fuse Gaming with Podcasting

Realm, a well-known independent podcast network, has added Peter Levin to its advisory board. Levin is an industry veteran with extensive experience in gaming, digital strategy and entertainment. He's known for his innovative approach to combining gaming and podcasting. This move by Realm aims to strengthen the connection between these two industries and take storytelling across different media platforms to new heights.

NBA fans berate former Warriors head coach Mark Jackson's podcast reveal 

Former NBA player and coach Mark Jackson has launched his own YouTube show, making news while also serving as a TV commentator. He used Twitter to stir up excitement about the new podcast among basketball fans. However, instead of enthusiasm, he was met with mockery from some fans who questioned his decision to start a podcast. One fan expressed their doubts on Twitter.

Richard Arnold to host brand-new podcast for showbiz obsessives

The Sidebar is a new podcast on MailOnline's 'Sidebar' stories, hosted by Richard Arnold. Every Monday, various co-hosts such as Anna Whitehouse, Snoochie Shy, Bobby Norris, Lauren Layfield and Rezzy Ghadjar will accompany Richard.

PODCAST OF THE DAY
Top Marketing Podcasts

The world of marketing continuously evolves and to keep up with its pace, it’s essential that we remain updated with fresh insights and trends. The list of 2024’s top marketing podcasts presented in this article can be your go-to resource for staying relevant in the industry. From social media marketing strategies to digital marketing trends and B2B marketing tactics. They offer a wealth of knowledge from seasoned professionals who have been there, done that, and are eager to share their experiences with you.

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PODCAST TIP OF THE DAY
Must-Have Marketing Tools In Podcasting

Breaking into the podcast industry and building a following can be challenging for newcomers. Even the top podcasts didn’t gain their large audiences instantly. In this article, we delve into indispensable marketing tools every podcaster must have in their arsenal to reach wider audiences and create engaging content that truly resonates with listeners.

Read the article to learn more

PODCAST FACTS
Did You Know?

• 71% of Canadians have listened to at least one podcast at some point.

• 29% of Canada’s monthly podcast listeners spend at least five hours per week listening to podcasts.

• 42% of Canadian monthly podcast listeners are aged 18 to 34 years old.

• Canadian men are slightly more likely to be monthly podcast listeners than Canadian women.

• Spotify and YouTube are the most popular platforms for listening to podcasts in Canada.

• 81% of Canadians have listened to podcasts at home and 74% of regular listeners use portable devices to access podcasts.

• Listeners are most likely to find new content based on recommendations on podcasts they already listen to.

• Brands have seen 89% higher brand awareness after advertising on podcasts.

• 51% of bi-weekly podcast listeners have bought a product after hearing about it on a podcast.

Credit to Made In CA

PODCAST SUGGESTIONS

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PODCAST EVENTS
February Podcast Events in 2024

IAB Audio Summit

• IAB Australia Audio Summit Sydney

• Date: February 28, 2024

• Cost: IAB Australia Member Complimentary tickets (2 Free tickets per member organization) | Additional Member tickets $125 | General Admission $225 | Agencies & Advertisers Free

• Location: NSW Teachers Federation Conference Centre, Surry Hills

The 8th IAB Audio Summit in 2024 is a gathering for professionals in marketing, advertising, broadcasting, and publishing to learn about the streaming audio and podcast advertising industry. The event is free for marketing and agency personnel, with IAB Australia members getting two free tickets. Topics discussed include digital audio revenue, podcast research, Gen Z engagement through audio, and optimizing audio investments. The summit ends with a networking session with refreshments.

On Air Fest

• On Air Fest

• Date: Feb 28-March 1, 2024

• Cost: $175 - $700

• Location: Wythe Hotel, Brooklyn, NY, USA

On Air Fest returns to Brooklyn’s Wythe Hotel for its annual flagship festival, bringing together the vanguard of storytellers, audio creatives, multimedia artists, musicians, industry leaders, and inspired listeners who are shaping the culture of sound. Led by a lineup that places media powerhouses alongside emerging voices and visionary thinkers, On Air Fest brings the medium far beyond the limits of personal listening devices through an array of real-life experiences that give talent the opportunity to step forward and people the chance to connect. 

PODCAST TONIGHT RADIO SCHEDULE
Your Daily Dose of Podcast Selections

• Detective Writer Podcast

• Sips, Suds, & Smokes

• Gospel Rant

• Beyond Everything Radio

• Chain Reaction: Tales from the Supply Chain Frontline

• Investing with GoodLife

• FitRichSane

• The Midlife Mentors

• Trapped: The IPP Prisoner Scandal

• Baroque B*tches - An Art History Gossip Podcast

• Keep the Flame Alive

PODCAST TOOL OF THE DAY
Hindenburg Journalist Pro

While many podcasters use audio editors like Adobe Audition, GarageBand, Audacity, or Reaper, these can often be complex to learn and are mainly designed for music production. Hindenburg Journalist Pro, on the other hand, is tailored specifically for journalists and podcasters. It offers improved and more accurate audio monitoring - a key factor in making a good impression with your listeners.

The software comes packed with features that make podcast editing easier. For example, it has an auto-leveling function that balances the sound levels automatically and an automatic voice profiler which allows you to enhance the sound quality with just one click.

Main Features :

• Magic Levels

• Clip Handles

• Multi-Track Recording

• Voice Profiler

• Loudness Meter

• Rehearse Clip

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