More Ad Buyers Turning to Streaming Audio Ads

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Podcast Tonight
December 16, 2024 • Estimated Reading Time: 11 minutes

Welcome to your daily dose of podcast growth, monetization, news & more…

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NEWS

Local Ad Agencies to Boost Investment in Streaming Audio

A study by Borrell Associates shows that 42% of local advertising agencies plan to increase their spending on streaming audio in 2025. The survey, which involved over 1,130 ad buyers, also revealed that 97% intend to raise their budgets in some form of media channel. Furthermore, the report suggests a promising year for local advertising in 2025 with many buyers looking to invest more and try new things.

Assume Nothing Dives into Mysterious GP Murder Case

The upcoming podcast series Assume Nothing: A Deadly Diagnosis will explore the story of suspected serial killer, Dr. John Bodkin Adams from Northern Ireland. The doctor's life took a turn when he was put on trial for murder after a suspicious death of a patient in 1957. Rumours circulated that he may have killed hundreds of his patients, making headlines worldwide in the 1950s.

BBC

Evergreen Podcasts Acquires Practical Stoicism

Evergreen Podcasts has expanded its portfolio by acquiring the show, Practical Stoicism. The creator and host of the show, Tanner Campbell, will join Evergreen but continue his role as host and producer. This allows Campbell to concentrate solely on creating engaging content for his audience.

Stoicism Pod

Conan O’Brien's Writer Co-Hosts Fresh Podcast about Comedy

A new comedy podcast called Cowbell is being launched, co-hosted by Andrés du Bouchet, a longtime writer for Conan O’Brien, and Tim Saccardo who has written for shows like American Dad! and Community. The show aims to explore the world of sketch comedy with insights from experienced writers in the field. Du Bouchet's association with O'Brien dates back to his Late Night days and continued through his TBS stint.

LateNighter

Christmas Podcast Unites Families Separated by Prison

The "Scrooge: A Christmas Carol Podcast" is back for the 2024 holiday season to bring hope and connection to families. This year, it will reach out to families separated by prison walls in Texas. Inmate DJs will air the podcast on prison radio stations and upload it on all inmate tablets, allowing inmates and their families outside to listen simultaneously.

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December's Special: Spotlighting Featured Podcasts

Coastal News: A Home And Away Podcast

Coastal News: A Home and Away Podcast is a fun-loving show hosted by Si and Sophie, providing an entertaining recap of the popular TV series Home and Away aired on Channel 5 and 5Star in the UK. They watch every episode throughout the week, then unwind with a bottle of wine on Friday night to chat about it, including their personal views as well as those from other fans. The podcast gets its name from the fictional newspaper in Summer Bay featured in the TV show - capturing all exciting occurrences within this beloved coastal town.

🎙The Host

Si is a devoted Home and Away fan who uses his free time to engage with fellow enthusiasts of the beloved Australian soap. When he's not discussing plotlines and characters online, Si indulges in his other passion - podcasts. After his favourite Home and Away podcast ceased production during lockdown, he decided to fill the void by starting one of his own. Despite initially having limited resources and know-how, Si has cultivated a successful platform where fans can come together to share their thoughts on this popular TV show.

🎧Listen To Some Of Their Episodes

  • Season 4 Finale | Communication Issues

    As always, Your Say On The Bay includes all your online comments about this week's episodes plus Si and Sophie recap the year and play a game of Were You Paying Attention!?

  • A Beautiful Partnership

    This Week, Gary worries that history will repeat itself, Justin gets a customer complaint, Perri feels sidelined and Eden and Levi save Abigail from danger.

  • Forget About Me

    This Week, Irene struggles with control, Xander assumes that Dana is pregnant, Perry turns 18 and Cash pops the question!

  • Misdemeanor

    This Week, Irene turns to the booze, Rory talks Flick round, Tane wants to help Perri and Xander has an accident.

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PODCAST TOOL OF THE DAY

Express Scribe is a transcription software developed by NCH Software, widely used by typists around the world. This tool allows users to transcribe audio recordings accurately and effortlessly, offering numerous features such as control over playback speed, integration with speech-to-text engines, and pedal control. It supports various file formats that can be loaded from different sources like CD players and local hard drives. The software also enables easy transfer of audio recordings from handheld recorders.

The functionality of Express Scribe extends beyond just basic transcription. Users can adjust playback speed if needed or utilize its Special Audio Process feature for enhancing indistinct speeches in the recording. The software comes with advanced integrations allowing it to work seamlessly with other word processors like Microsoft Word or Corel Wordperfect. Its user-friendly interface is customizable for a more comfortable transcription experience, while additional features like foot pedal control enhance productivity and ease of use.

Discover the Standout Podcasts from 2024: Top Picks For Education Podcasts

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Recommendations For Educational Podcast #educationalpodcast #educationpodcast #podcastrecommendations #education #teacherpodcast #podcastclip

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THIS WEEK’S HOT PODCAST RELEASES

We've reached the end of today's Podcast Newsletter, dear readers. We trust you found our quick rundown on all things podcast-worthy - from trending topics to useful advice - enjoyable. Don't forget, we're your go-to resource for fascinating facts, lively debates and key news about the world of podcasts.

As we wrap up for today, are you all set for the holiday season? It's just around the corner! We'll be back tomorrow with more interesting updates! Enjoy your Monday everyone!