- Podcast Tonight
- Posts
- More Opportunity For Podcasters
YouTube’s Top Spot on TV Drives Podcast Growth
Nielsen’s Media Distributor Gauge for July 2025 shows YouTube leading as the top TV media distributor for the sixth straight month, holding 13.4% of TV watch-time. YouTube widened its lead over Disney to four points, the biggest gap since the report began. Netflix ranked third with an 8.8% share, while Roku saw the largest monthly growth, reaching a 2.8% share of TV viewing in July. All main streaming platforms showed increased usage compared to June. Nielsen expects shifts in viewership in the coming months as sports and the fall broadcast season return.
More News…
NPR Faces More Competition as New Podcasts Grow NPR used to dominate the podcast world, but now it is just one of many creators in a crowded and competitive space. Despite the competition, NPR still produces and distributes 68 podcasts and is among the top podcast publishers in the U.S., with nearly 20 million unique listeners. Podcasting is now more popular than ever, and NPR sees it as an important way to reach new audiences and generate more revenue than traditional radio. | Heed the Call NFL Podcast Moves to Audacy Audacy Podcasts is adding the "Heed the Call" NFL podcast, hosted by Dan Hanzus and Marc Sessler, to its lineup starting September 1. The show, which offers honest and humorous football commentary, will release four new episodes weekly during the NFL season on YouTube. Hanzus and Sessler hope the move to Audacy will help grow their audience, after previously being linked to Underdog Fantasy. |
Magellan Releases New Podcast Insights for Q2 2025 Magellan and ARN released their first Australia Quarterly Benchmark Report for Q2 2025, analyzing over 10,000 episodes of popular Australian podcasts. The report showed a 20% year-over-year increase in podcast ad spending and a rise in ad load from 6.79% to 7.53%. Five of the top ten advertisers in Q2 were also top spenders in Q1. | NPR Debuts Roundtable on National Security News NPR is launching a new weekly podcast called "Sources & Methods" that will focus on national security stories, drawing from the reporting of their experienced journalists. Each episode, hosted by Mary Louise Kelly, will feature discussions with NPR correspondents and interviews with key figures in national security. The show aims to help listeners better understand global and national security issues, especially as America’s role in the world changes. |
Podcast ToolZenStream.Live is a dynamic live streaming platform designed to empower creators, educators, and broadcasters with professional-grade tools that enhance engagement and accessibility. Built to address common frustrations like missed moments during live events, it offers innovative DVR functionality—allowing viewers to pause, rewind, and replay content in real time—alongside interactive features such as live chat, audience polls, and seamless third-party integrations. With support for multiple concurrent streams, easy embedding, and scalable high-quality video delivery, ZenStream.Live combines reliability with user-friendly controls to help creators deliver immersive experiences that keep audiences connected and invested. |  |
Podcast Of The Day
The Retrievals
"The Retrievals" returns for a powerful second season, shifting its investigative lens from in-vitro fertilization to one of medicine's most unsettling and underreported crises: patients experiencing severe pain during C-sections. As the most common major surgery globally, cesarean deliveries are presumed to be fully managed under anesthesia—yet countless women report being awake and agonizingly conscious during the procedure, their suffering often dismissed or minimized. Through meticulous reporting and empathetic storytelling, this award-winning New York Times podcast uncovers the systemic failures, cultural biases, and medical mysteries that silence these experiences, while highlighting the courageous efforts of patients, clinicians, and advocates working to ensure no one ever has to endure pain during birth again.
Podcaster Essentials
Our Sponsors
 Build Your Podcast HubCreate your own podcast website in minutes, it’s that simple. |  Your All-in-One Creator StoreMonetize your podcast with your own landing page & products or services. |
 Secure Your Online ActivityYou never know who is watching your online activity, trying to steal your identity or sensitive information, take action and make sure you’re protected with the best VPN on the planet. |  Monetize Your PodcastEffortless publishing for driven brands, you create, they distribute & you grow. |
Visionary Voices Of Podcasting
The Voice That Changed the Conversation
Charlamagne tha God, born Lenard Larry McKelvey, is an influential American radio host, television presenter, and media mogul best known as the provocative co-host of the nationally syndicated radio show The Breakfast Club, which earned him induction into the Radio Hall of Fame in 2020. Hailing from Moncks Corner, South Carolina, he has expanded his reach as CEO of the Black Effect Podcast Network and through bestselling books like Black Privilege, using his platforms to drive candid conversations on race, culture, and politics with his signature unfiltered perspective. Let’s take a look back at where it all started—and the raw moments that defined his legendary path in radio.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 Sept 1 - 3, 2025 Jakarta, Indonesia |  Sept 4 2025 4 Strong Street #7 Baringa, QLD 4551 Australia |  Sept 10 - 17 2025 Online |
Podcast Tip Of The DayYour podcast emails should be as engaging as your episodes—not a clutter of distractions. Use clear branding (like your podcast art!) at the top, followed by concise content with plenty of whitespace. Make your call-to-action impossible to miss—whether it’s “Listen Now,” “Share This,” or “Join Us.” Stick to one core message per email to avoid overwhelming your audience. Use bold or colored text sparingly to guide attention toward your most important links or updates. Always preview your email on mobile to ensure it’s easy to read and act on, no matter the device. |  |
A Final Note
“Your subscribers trust your voice—honor that trust with emails as valuable as your episodes.”
