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Podcast Tonight
February 06, 2025 • Estimated Reading Time: 10 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Triton and Optable Collaborate for User Identity Activation in Audio Space Triton Digital has partnered with Optable to enhance privacy and leverage first-party data for audio publishers. The partnership will allow publishers to use their user insights while maintaining privacy, with the data hosted on Optable's platform. This collaboration follows Triton and Optable's initial work enabling user identity for iHeartMedia, which saw increased ad fill rates and daily spending from advertisers. |  |
Youth Jam Radio Shifts Focus to Podcasting Isaac Mulcrone, CEO of Youth Jam Radio, has decided to shut down the radio station due to rising costs. Instead, Youth Jam will focus on expanding its podcasting and digital media divisions. This change aims to continue providing a platform for young people in Western Australia to voice their stories and discuss important issues. |  |
Lemongrass Launches New Podcast on Digital Transformation Lemongrass, a leading cloud service provider, has launched a podcast series called Lemongrass Roots. The show will discuss digital transformation and business modernization with industry experts. The first episode features the CIO of Fortune 500 company Cintas, discussing their transition to cloud-native strategies and use of artificial intelligence. |  |
New SiriusXM Podcast 'Never Settle' with Jimmie Johnson and Marty Smith Seven-time NASCAR Cup Series champion driver Jimmie Johnson and journalist Marty Smith are launching a new podcast called "Never Settle". The podcast, which will debut on February 12 during Daytona 500 week, will be a collaboration with SiriusXM. Johnson and Smith plan to share stories about life on and off the track, along with discussions on fatherhood, business, racing, and more. |  |
New Season of Television Podcast Welcomes Star-Studded Guests The television podcast "We Disrupt This Broadcast" has started its second season, featuring interviews with leading TV showrunners. Guests will include the creators of popular shows like "Ted Lasso," "Severance," and "Hacks." The podcast aims to highlight shows that are addressing important issues and changing traditional narratives on TV. |  |
What’s New?
Elon Beyond the Bricks
"Elon Beyond the Bricks" is a new podcast hosted by President Connie Ledoux Book of Elon University. The show features engaging conversations with various guests including alumni, parents, faculty and staff about a wide range of topics such as finding humor in football and chasing dreams. Designed to keep anyone connected to Elon engaged with the university regardless of their location, it explores insightful subjects and encourages deeper connections within the community.
🔗Podcast Links
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PODCAST TOOL OF THE DAY
Castmagic is an AI-powered tool designed to simplify and enhance the podcast production process. It offers a variety of features including an AI assistant called MagicChat, automatic transcription of audio recordings into text, and generation of detailed show notes from audio files. This all-in-one platform also includes other useful tools such as Instagram Reel script creation, key topic identification, quote extraction and a feature for creating long-form content.
The use of Castmagic can save podcasters significant time in post-production while improving the quality of their content. Whether you are tech-savvy or not, its user-friendly interface makes it easy to navigate through its features and integrate with your existing workflow. With over 2,000 podcasts served and more than 1 million minutes of audio processed successfully, Castmagic proves to be a saving grace for any podcaster looking to elevate their content creation journey.
PODCAST TIP
A hybrid podcast is a blend of various podcast formats. It usually features a regular host who initiates the episode with some commentary or a monologue, and then it may transition into an interview or panel discussion. The host may also invite guest speakers to contribute their thoughts on particular topics. The idea behind this format is to gather insights from different experts and share them with listeners in an engaging way.
The main purpose of a hybrid podcast remains consistent: to inform and educate listeners about certain subjects while providing practical advice that they can apply in their own lives. However, each episode might be slightly different due to the mix of formats used within it. In one episode, for example, the host could be sharing his personal experiences or expertise on the subject matter.
Pros:
Use multiple formats can stimulate creativity as you experiment with different ways of presenting content
Break away from conventional programming occasionally can keep your audience interested and engaged over longer periods
Allows you to test out which format resonates best with your audience without completely deviating from your original content style.
GUEST NETWORKING
Gurlleen Khokhar
Clinical hypnotherapist, counselling psychologist,freelance writer/editor
Email: linkedin.com/in/gurleen-khokhar-351756144/ or [email protected]
Looking for a podcast to be guest on
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
PodCamp Toronto Organizing Committee
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PodCamp Toronto is a yearly gathering that unites digital media fans, creators, and professionals for an inspiring weekend of networking and learning. This event offers something for everyone - from podcast pros to social media mavens - with interactive panel discussions, hands-on workshops, and countless opportunities to connect with like-minded individuals. Attendees can expect to leave feeling invigorated and prepared to elevate their content creation endeavors to new heights.
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!