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New Features on Veritonic's Audio Creative Platform
Podcast News, Events, Tools & more...
Podcast Tonight
April 30, 2025
Veritonic Enhances Audio Testing Solution
Veritonic has announced improvements to its Creative Measurement tool. The updates aim to give clients more control, flexibility and insights in their creative strategies. Key features include a simplified workflow for quicker setup, the ability to add collaborators with customizable permissions and real-time feedback options within the platform. Teams can use this single platform to test and optimize audio content like podcast ads, streaming audio spots, CTV audio assets or product sounds. This is part of Veritonic's commitment towards efficient measurement of quality audio.
More News…
PUMA Starts 'Go Wild Podcast' with Famous Athletes PUMA has launched a new podcast called 'Go Wild Podcast', hosted by sprinter Colin Jackson, featuring interviews with high-profile athletes and influencers. The first episode includes an interview with Usain Bolt discussing highlights from his career. The podcast is part of PUMA's wider 'Go Wild' campaign which encourages authenticity, courage, and self-expression in sport. | The Pod Network and Spotify Boost Philippine Podcast Scene The Pod Network, a leading podcast network in the Philippines, has expanded its partnership with Spotify and opened a new studio in Mandaluyong City. The studio is equipped with professional recording equipment to support local creators' production of high-quality podcasts. This move aims to tap into the growing Filipino audience which shows increasing interest towards more dynamic formats like video podcasts. |
New Data Sheds Light on Podcast Download Milestones Omny Studio has published its annual global podcast report, revealing that a podcast episode needs more than 43,000 downloads within one month of release to be in the top 1% hosted on the platform. The study also explored how long it takes for episodes to reach key download numbers and found that while most get significant downloads within 24 hours of release, those with over 100,000 plays gain listeners more slowly. This information challenges the belief that majority of podcast downloads are auto-downloads and suggests that listening is intentional and active beyond just launch day. | Goalhanger Podcast Network Hits One Billion Streams Goalhanger, an award-winning podcast network, has reached one billion total streams and views on its content. The company attributes this success to their longform storytelling approach which has resulted in a high average listening time of over 40 minutes per user. Their influence extends beyond digital platforms with live events and video-first formats on YouTube, making so-called niche interests like history, politics and football popular among varied demographics. |
Podcast ToolSpeechify is a powerful text-to-speech (TTS) & AI voice generator tool that converts written content into natural-sounding audio. It’s used by podcasters, content creators, and professionals to streamline production, enhance accessibility, and repurpose content efficiently.
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Podcast Of The Day
The WedPro Podcast
Weddings are magical moments, but behind the scenes, the wedding industry is a bustling world of creativity, logistics, and business. While podcasts about weddings are common, those focusing on the business side of the industry are rare. Enter The WedPro Podcast, a show dedicated to helping wedding professionals build profitable, sustainable businesses. Whether you’re a planner, photographer, florist, or other wedding vendor, this podcast offers practical tips, industry insights, and inspiring stories to help you succeed.
Podcaster Essentials
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Visionary Voices Of Podcasting
A Comedian’s Journey to Global Satire
Trevor Noah is a South African comedian, writer, and television host who rose to global fame as the successor to Jon Stewart on The Daily Show in 2015, where he blended sharp political satire with a unique multicultural perspective shaped by his upbringing during apartheid. Before The Daily Show, Noah built his reputation through stand-up comedy and his autobiographical book Born a Crime, which detailed his biracial childhood in a racially divided society. Today, he hosts The Trevor Noah Podcast, where he continues his trademark humor and insightful commentary on global politics, culture, and personal stories, expanding his reach beyond late-night TV. This interview captures his early days hosting The Daily Show, as he reflected on the challenges of filling Stewart’s shoes while staying true to his authentic comedic voice.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 May 1, 2025 Online |  May 6- 8, 2025 Hotel X Toronto, ON, Canada |  May 6, 2025 West Hub JJ Thomson Avenue Cambridge CB3 0US United Kingdom |
Podcast Tip Of The DayGreat podcasting isn’t just about sound—your visuals matter too. Use background lighting to add depth (think: soft backlight halos or moody accents for true crime). Design your set intentionally: colors/textures should match your brand (cozy for wellness, sleek for tech). Kill distractions by managing shadows with flags/gobos and angling lights away from reflective surfaces. Pro tip: A well-lit, thematic set makes your show instantly recognizable—even on mute. |  |
A Final Note
“Script less, speak more (your voice knows the way).”
