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New Jobs Grow as Video Podcasts Take Off
Podcast News, Events, Tools & more...
Podcast Tonight
June 25, 2025
Video Boosts Podcast Popularity and Jobs
Video is transforming podcasting, making platforms like YouTube the top choice for listeners and viewers. This shift is creating new job opportunities, not just for hosts, but for writers, editors, and creators in related fields. Podcasters can now earn more through YouTube ads and brand deals, though video production is more expensive and competitive than audio-only shows. Newcomers and TV professionals alike face higher costs, tougher competition, and sometimes harsh viewer feedback. While video opens doors and boosts earnings, it also brings new challenges, including greater focus on appearance and production values.
More News…
Spotify Highlights Creator Growth at VidCon 2025 Spotify took part in VidCon 2025 as an official sponsor, hosting panels and live podcast recordings to highlight the benefits of video podcasts for creators and fans. Top podcasters and Spotify leaders discussed how video podcasts help creators reach more people and grow their audience. Spotify is committed to supporting creators with new tools and features to make video podcasting even better. | Steve from Blue’s Clues Starts Podcast About Adult Life Steve Burns, the former host of Blue’s Clues, is launching a podcast called Alive to help adults navigate the challenges of adulthood. The show will focus on understanding life in a complicated world, continuing the spirit of curiosity from his children's show. Alive will premiere this fall through Lemonada Media, which was recently bought by Sweden’s PodX Group. |
Fiction Podcasts Attract Many LGBT Listeners As Pride Month ends, brands looking to engage LGBT audiences should consider advertising on podcasts. According to Edison Podcast Metrics, 12% of weekly podcast listeners identify as LGBT, and 31% of fiction podcast listeners are LGBT. This data shows that podcasts, especially fiction ones, are a strong way for advertisers to connect with LGBT people. | Audio Ads Connect Brands with Engaged Listeners A new report from The Trade Desk shows that audio is a powerful and growing medium, with Americans spending nearly 3 hours daily on audio content, but advertisers are only spending a small part of their budgets on it. The study found that audio ads, especially on podcasts, are highly trusted, memorable, and help build strong brand connections, as listeners tend to be more focused and emotionally engaged. The report suggests that including audio in ad campaigns, combined with other media like TV and digital, leads to better results and higher audience engagement. |
Podcast ToolHeadliner is a user-friendly tool designed to help podcasters create eye-catching audiograms (waveform videos with captions) and promotional clips for social media. It automates video creation, optimizes content for different platforms, and offers features like transcription, customization, and integrations with podcast hosts. Advantages for Podcasters: ✅ Engaging Content |  |
Podcast Of The Day
The British Broadcasting Century Podcast
Hosted by comedy writer and BBC broadcaster Paul Kerensa, The British Broadcasting Century uncovers the overlooked pioneers who shaped early radio, correcting historical biases that favored London-based male figures. Celebrating its 100th episode, the podcast reveals groundbreaking "firsts"—like Gertrude Donisthorpe (Britain’s first DJ in 1917) and Phyllis Twigg (the true originator of radio drama in 1922)—while debunking long-held myths about the BBC’s early days. With rare archives and fresh research, the show champions forgotten regional and female contributors, proving radio’s history is richer and more diverse than textbooks suggest.
Podcaster Essentials
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Visionary Voices Of Podcasting
How Three Friends Built a Podcast Juggernaut
Best known for his iconic role as Gob Bluth in Arrested Development, Will Arnett has reinvented himself as a podcast powerhouse, co-hosting the wildly popular SmartLess with Jason Bateman and Sean Hayes. What began as a pandemic-era hobby—unscripted chats with A-list guests like George Clooney and Kamala Harris—exploded into a cultural phenomenon, blending star power, improv comedy, and genuine camaraderie. But how did he turn SmartLess into an $80M Amazon deal without ever treating it like "a job"?
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
 June 26, 2025 Online |  June 30, 2025 Online |  July 3, 2025 20 Red Lion Street London WC1R 4PQ United Kingdom |
Podcast Tip Of The DayAlways assume sound effects/music are copyrighted—using them without a license is illegal and risks lawsuits. Play it safe: |  |
A Final Note
“In today's crowded podcast landscape, working smarter—not louder—is what makes your voice stand out.”
