Gamut Adopts New Sales Strategies

The Gamut Podcast Network is using data to better manage and profit from its range of over 300 podcasts. The company uses market data from Magellan AI to identify potential advertisers, making their sales process more efficient. This information also aids in the selection of new shows that meet audience demand and attract advertiser interest.

Acast and The Athletic Partner for Podcast Ad Sales

The New York Times' sports brand The Athletic is partnering with podcast company Acast to sell audio and video advertising for its podcasts. Acast will have exclusive sales rights to audio ads, sponsorships, podcast videos, and branded content across The Athletic's network. This partnership allows The Athletic to tap into Acast's global reach and expertise in podcast advertising, enhancing the listener experience and offering greater value to advertisers.

More Women Listening to Podcasts Than Ever Before

The number of women listening to podcasts monthly has tripled over the last decade, going from 15% in 2015 to 45% in 2025. This means around 60 million American women are now regular podcast listeners. Interestingly, a majority of these female listeners are young (39% are aged between 18-34), well-educated (51% have college degrees) and earn higher incomes (29% have household incomes over $100k).

Bart Simpson's Voice Starts a New Podcast

Nancy Cartwright, the voice actor behind Bart Simpson and other characters from “The Simpsons,” is launching her first podcast about the show. The podcast, called “Simpsons Declassified With Nancy Cartwright”, will be produced in partnership with Audacy but its launch date hasn't been announced yet. In addition to hosting, Cartwright will collaborate with Sofy Kurtz from CRE84U Entertainment and Monica Gil-Rodriguez who will serve as the executive producer.

Podcast Tool

Restream.io is a multistreaming platform that lets you broadcast live video and audio to multiple platforms (YouTube, Twitch, Facebook, LinkedIn, etc.) simultaneously. While primarily used for live streaming, podcasters can leverage it for:

• Live podcast recordings with real-time audience engagement

• Guest interviews streamed to multiple social channels

• Repurposing content by simulcasting to YouTube, Twitter Spaces, and more

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Podcast Tip Of The Day

Soundproofing and sound treatment are two distinct concepts. Creating a soundproof room requires a substantial financial investment, while sound treatment is a process that optimizes a recording environment to capture the highest quality audio possible. This process controls sound absorption and diffusion within the space.

• Soundproofing = Blocking external noise (expensive, structural changes).

  Seal gaps, add heavy curtains, carpets, and foam panels to prevent sound leaks.

• Sound Treating = Improving audio quality inside (affordable, DIY-friendly).

  Use bass traps (corners), acoustic panels (walls), and diffusers (ceiling) to control echoes and balance frequencies.