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Podcast PRO Newsletter
Welcome back to another edition of our Newsletter, dear subscribers! We're glad to bring you the freshest news from the podcasting world. Get ready for some new tips that could elevate your podcast game. Additionally, we have a lineup of exciting podcasts we recommend checking out this month.
On another note, today marks an important day - it's Children's Mental Health Awareness Day. Let us all take a moment to spread awareness and support towards this crucial cause.
WHAT’S HAPPENING IN THE PODCAST WORLD
The Athletic Expands to Australia with ARN's iHeart Partnership
The Athletic, a sports site owned by The New York Times, is expanding its reach to Australia through an advertising sales partnership with ARN's iHeart. This collaboration intends to widen the scope of Australian sports podcasts and provide advertisers with access to a new audience demographic on a large scale.
In Other News
Vivek Ramaswamy's TRUTH will be joining SiriusXM's Conservative Talk Patriot channel from May 11, according to an announcement by the satellite broadcaster. The weekly show will also be available on popular podcast platforms and via the SiriusXM app.
Scott Galloway, a marketing professor at NYU Stern, is teaming up with Vox Media to create a new podcast called Prof G Markets. This show will be an offshoot of his popular existing podcast, The Prof G Pod. The new program aims to offer listeners more in-depth knowledge and commentary from both Galloway and research analyst Ed Elson on the fluctuations in capital markets.
A new podcast series called Eucharist Alive is highlighting Blessed Carlo Acutis' enthusiasm for Eucharistic Miracles. The Saints Alive podcast, a popular 30-minute show, runs this series in collaboration with the top-rated prayer application, Hallow.
Blue Wire has expanded its podcast roster by including shows led by popular athletes such as Cam Newton, J.R. Smith and Lou Williams. It also confirmed commercial tie-ups with a number of these new podcasts, and other existing ones to increase the network's content reach in areas like NFL, NBA, NCAA and golf. These moves align with Blue Wire's strategy for expanding video content and enhancing brand activation capabilities.
Nickelodeon is introducing four new preschool podcasts this month, created by Paramount Audio. The move aims to provide more content for fans of its most popular franchises. The launch includes three original shows and one renewed program.
PODCAST OF THE DAY
Make It Simple
Andrea Allen is a mother of four, personal trainer and nutrition coach who hosts the Make It Simple podcast aimed at helping women achieve balance in their lives. With Andrea's guidance, listeners are equipped with simple strategies to prioritize health, nutrition and fitness without feeling overwhelmed or neglecting other aspects of life like work and family. The podcast also features interactions with doctors discussing various topics about women's health such as gut health, sexual wellness, hormones and injury prevention. a
PODCAST TIP OF THE DAY
Dealing with Poor Quality Audio from Podcast Guests
Podcasting can be an exciting journey, but it's not without its challenges. One such challenge that many podcast hosts often encounter is receiving bad audio from a guest. But don't let this hiccup derail your show! This article by Castos will provide you with some practical solutions for handling and improving poor quality audio so that you can continue delivering stellar content to your listeners.
PODCAST FACTS
Did You Know?
Podcasts are popular in the Asia Pacific region, particularly in five countries: Indonesia, Thailand, India, Vietnam and the Philippines. Regular podcast listeners make up a higher-than-average percentage of consumers in these nations. Topping this list are Indonesia with 57% and Thailand with 52%. However, Japan is bucking this trend as only 10% of its consumers listen to at least one hour of podcasts weekly.
Among the 22 European markets surveyed, only in Romania do significantly more people (47%) listen to podcasts compared to the average. Spain and Sweden are close to the average with a 41% listenership. However, countries like Belgium (21%) and Netherlands (24%) have fewer regular podcast listeners. Great Britain also falls below average with just 26% stating that they listen to podcasts for an hour weekly.
A survey has shown that nearly half (48%) of Mexicans regularly listen to podcasts, and another 11% tune in for over ten hours every week. Brazilians are slightly less enthusiastic at 44%, with Colombians trailing behind at 37%.
South Africa leads the survey with the highest percentage of regular podcast listeners, sitting at a remarkable 68%. Saudi Arabia follows closely behind at second place with a rate of 59%. Egypt (56%), UAE (53%), and Morocco (45%) also show higher than average listening rates.
Despite being pioneers in podcast development, only an average of 39% Americans regularly listen to them. Canadians seem even more reluctant towards this medium as just about one-third or rather only 31% dedicate more than an hour each week to podcasts.
Credit to YouGov
PODCAST SUGGESTIONS

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PODCAST EVENTS
May Podcast Events in 2024
Podfest Expo
Date: May 8
Cost: General Admission- $99.00+$8.48 Fee ; “GO VIP” Experience - $299.00+$21.89 Fee
Location: KMC | One Ayala, Coworking and Virtual Office Space Makati, EDSA corner, Ayala Ave, Makati, 1226 Metro Manila
Podfest Asia is an exciting new event set to happen on May 8 in the heart of Makati, Metro Manila, Philippines. Organized by PODFEST, Podcast Network Asia & MGS Global Group, it aims to bring together podcast enthusiasts and industry experts for a day full of learning and collaboration. The conference provides an opportunity for both seasoned podcasters and beginners to connect with like-minded people, gain insights from specialists in the field and stay updated with the latest trends in podcasting.
NZ Podcast Summit
Date: May 11
Cost: General Admission: $95.00 each
Location: 74 Governor Fitzroy Place Auckland, Auckland 1010 New Zealand
The NZ Podcasting Summit is an annual one-day event in New Zealand focused on podcasting. It brings together everyone involved or interested in podcasts - from beginners to professionals. The summit includes sessions like workshops, speeches by main speakers, panel discussions and presentations on various topics. Its primary aim is to promote collaboration, learning, sharing ideas and networking among the participants.
The Podcast Show
Date: May 22 - 23
Cost: £49- £295
Location: Business Design Centre, Islington, London, England, UK

The Podcast Show is a major international event held in London, dedicated to the podcasting industry. It's the largest gathering of its kind in Europe and brings together independent podcast creators, industry professionals, and business leaders from around the world. The two-day event features over 350 speakers and more than 150 panels and sessions. It also includes live stage shows with exclusive performances throughout a week at Islington, London. The goal of The Podcast Show is to inspire, empower, and support those involved in podcasting today and in the future.
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Follow Your Dream Podcast
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SONNETCAST – William Shakespeare's Sonnets Recited, Revealed, Relived
Going North
Rocking Midlife
Excellent Executive Coaching
The 1950s Science Fiction Podcast
PODCAST TOOL OF THE DAY
DaVinci Resolve Studio
DaVinci Resolve Studio is a professional-grade digital audio workstation that allows you to record and edit podcasts, mix dialogue, create theme songs and add sound effects. This software also offers advanced video editing features like color correction. It uniquely combines clip and waveform editing in one view, making it easier to manage both video and audio content simultaneously. Notably, it boasts high-quality recording capacity for anything from voice-overs to orchestral performances.
Features
More GPU Acceleration
Advanced Noise Reduction
Lens Distortion
Professional HDR Scopes
Stereoscopic 3D
Remote Grading
Scripting and Automation
DaVinci Color Transform Language
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