Podcast PRO Newsletter

Did you know that the burial chamber of Pharaoh Tutankhamun was opened on February 16? It's a historic day, much like the valuable podcasting tips and news we share in our Podcast Pro Newsletter. This newsletter is packed with exciting updates from the world of podcasts and useful advice for everyone - whether you're just starting out or have been podcasting for years.

Make sure you read all the way to the end because we're going to explore Adobe Audition.

WHAT’S HAPPENING IN THE PODCAST WORLD
Podcast Job Seekers Face Tough Market & Dubious Job Postings

Job seekers in the audio industry are facing fake job ads, possible AI chatbots and spam warnings after a year of ongoing layoffs. Hannah Aliza Goldman, who wanted to work in podcasts after studying documentary studies and theater, experienced this firsthand. She received an email from what seemed like a real radio company but had to set up an interview through Microsoft Teams instead of email. The interview was all text-based and felt like she was talking to a chatbot. After further emails, the company called her from a number marked as spam risk with a caller having a thick accent.

In Other News

Meghan Markle’s new podcast in uphill battle after 'Archetypes' flop deemed 'woke, irrelevant’

Meghan Markle is continuing her podcasting work by signing a new deal with Lemonada Media. Before this, she and Prince Harry had a $20 million deal with Spotify for their podcast called "Archetypes." However, the show's popularity decreased over time. Some people think Spotify kept it in the 'Top Podcasts' list even when its ratings were dropping. Fordwich believes Markle needs to work harder on her upcoming podcasts.

Frequency and Boostr Team Up For Host-Read Ads In Podcasts

Audio workflow automation platform Frequency has announced a strategic partnership with advertising management platform Boostr to optimize the production workflow for host-read ads in podcasting.

Acclaimed Journalists Sophia Smith Galer & Scaachi Koul Debut BBC Podcast for Women's Day and History Month

The BBC World Service and BBC Sounds are launching two podcast series in March to celebrate Women’s History Month and International Women's Day. The first one, Where to Be A Woman, will discuss what it means for women to live their best lives globally. The second one is the third series of the award-winning podcast Dear Daughter, which includes celebrity chef Nadiya Hussain as a guest.

YouTube Drives Traffic to Corporate Podcasts

YouTube, which is famous for being a hub for content creators, is now becoming a significant traffic-driver for business podcasts. In a chat with Mark McCrery from Podtrac - the new ranking system that also counts YouTube views, it's clear to see how well podcast material is doing on this widely used video platform.

PODCAST OF THE DAY
Quintessential Listening Poetry Online Radio-YouTube

Poetry: it’s a love language that has captivated souls and minds across centuries, transcending the barriers of time. It’s an art form that some people cherish incredibly deep in their hearts, providing solace, joy and profound meaning to life’s complexities. Quintessential Listening: Poetry Online Radio-YouTube is a podcast hosted by Dr. Michael Anthony Ingram that aims to provide a platform for poets of all levels – emerging, mid-career, and established – to showcase their work. 

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PODCAST TIP OF THE DAY
How To Start A Podcast On YouTube

Being noticeably different from the crowds can be tricky in a world where everyone competes for attention. And considering YouTube is among the most effective platforms for audio content today, it stands to reason to include that medium in your plans. But ensure you’re offering something that no one else does. So, can you start a podcast on YouTube Channel? Of course, you can.

Read the article to learn more

PODCAST FACTS
Did You Know?

• 21.2 million podcast listeners in the UK. (Source: Statista)

• Podcast advertising expenditure stands at £46 million! (Source: Statista)

• iHeartRadio is the leading podcast publisher. (Source: Statista)

• Word of mouth remains the most popular way to find a new podcast. (Source: Statista)

• 26-35-year-olds are the age group that listens to podcasts the most. (Source: Statista)

• 38% of Brits are either driving or travelling while listening to podcasts. (Source: Finder)

• It is projected that over £74 million will be spent on podcast advertising in 2024. (Source: Finder)

PODCAST SUGGESTIONS

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PODCAST EVENTS
February Podcast Events in 2024

PodKnow

• PodKnow 2024

• Date: February 17, 2024

• Cost: $25

• Location: Virtual

PodKnow is a virtual podcasting conference featuring ten speakers poised to share their insights. The sessions encompass a range of knowledge beneficial for seasoned podcasters aiming for success with their existing shows and novices seeking an entry point into podcasting. Attendees can anticipate a variety of topics presented and instructed by industry experts, positioning PodKnow as a valuable resource for podcasting enthusiasts across different experience levels.

IAB Audio Summit

• IAB Australia Audio Summit Sydney

• Date: February 28, 2024

• Cost: IAB Australia Member Complimentary tickets (2 Free tickets per member organization) | Additional Member tickets $125 | General Admission $225 | Agencies & Advertisers Free

• Location: NSW Teachers Federation Conference Centre, Surry Hills

The 8th IAB Audio Summit in 2024 is a gathering for professionals in marketing, advertising, broadcasting, and publishing to learn about the streaming audio and podcast advertising industry. The event is free for marketing and agency personnel, with IAB Australia members getting two free tickets. Topics discussed include digital audio revenue, podcast research, Gen Z engagement through audio, and optimizing audio investments. The summit ends with a networking session with refreshments.

On Air Fest

• On Air Fest

• Date: Feb 28-March 1, 2024

• Cost: $175 - $700

• Location: Wythe Hotel, Brooklyn, NY, USA

On Air Fest returns to Brooklyn’s Wythe Hotel for its annual flagship festival, bringing together the vanguard of storytellers, audio creatives, multimedia artists, musicians, industry leaders, and inspired listeners who are shaping the culture of sound. Led by a lineup that places media powerhouses alongside emerging voices and visionary thinkers, On Air Fest brings the medium far beyond the limits of personal listening devices through an array of real-life experiences that give talent the opportunity to step forward and people the chance to connect. 

PODCAST TONIGHT RADIO SCHEDULE
Weekend Podcast Marathon

PODCAST TOOL OF THE DAY
Adobe Audition

Adobe Audition, a product of Adobe Inc., is an advanced audio workstation that allows users to mix and edit in a non-destructive multitrack environment while also offering a destructive waveform editing view. You can get Adobe Audition as a standalone app or as part of the Adobe Creative Cloud suite - making it an invaluable tool for podcasters, musicians and content producers alike.

Main Features :

• Adjust levels for rich tone

• Royalty-free sound effects

• Capture multiple speakers

• Streamline editing

• Audio restoration

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