- Podcast Tonight
- Posts
- Podcast Advertising is Changing the Game
Podcast Advertising is Changing the Game
Podcast News, Events, Tools & more...
Podcast Tonight
September 23, 2024 • Estimated Reading Time: 12 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
Podcast News Powered by Muvi
NEWS
How Brands Can Maximize Podcast Campaigns Podcasting is becoming a major media channel, with advanced technology improving ad targeting and efficiency. The use of automated buying and selling in programmatic advertising is helping to scale podcast ads, allowing brands to reach larger audiences without sacrificing precision. As podcast advertising grows more sophisticated, it becomes an effective complement to other media channels, leading to increased engagement and conversion rates. |  |
Australia Podcasting Market Set to Grow by 2031 CoherentMI has published a detailed statistical report on the Australia Podcasting Market, predicting its growth from USD 2.98 Bn in 2024 to USD 4.12 Bn by 2031 at a CAGR of 4.74%. The study analyses various aspects of the industry including competitive landscape, geographical segmentation, and market trends. The report is designed to aid decision-making in the dynamic corporate environment through comprehensive data analysis. |  |
Wondery's Latest Podcast 'Kill List' Explores Dark Side of the Web "Kill List," a new true-crime podcast about a murder-for-hire scheme on the dark web, is being released by Wondery and Novel. The show follows tech journalist Carl Miller as he discovers a list of people targeted for assassination and races to warn them when police refuse to investigate. The podcast will be launched on October 8. |  Wondery |
Get Ready to Record at the NAB Show in New York The NAB Show New York will feature a recording studio on the show floor, available for interviews and reports by radio professionals, podcasters, journalists and other content creators. Attendees can book a 45-minute session in the studio but spaces are limited so early booking is advised. The event takes place at Javits Center from Oct 8-10 with almost 300 exhibitors and an expected attendance of around 12,000 people. |  |
Discover Entertainment Secrets with Lisa's From Now On Podcast From Now On is a podcast hosted by Lisa Phillips, focusing on survival stories and life after abuse in the entertainment industry. The series aims to educate listeners about recognizing red flags of abuse and advocating for oneself. It features conversations with survivors from high-profile cases, highlighting that they are more than just their associated headlines. |  FromNowOnPod YT |
OUR SERVICES
Podcast Marketing - Top 10Promote your podcast through our network & lets grow together. | Podcast Marketing - PROThe bees knees of podcast marketing for the elite podcaster. |
Guest ResearchFed up wasting hours researching your next guest & creating questions? Let us do it for you… | Podcast AuditNot gaining enough listeners or are you struggling to monetize, let us audit your podcast & help you grow. |
TOM RICHARDS’ PODCAST JOURNEY
Meet Tom Richard, the host of Tom's Hirschsprung's Podcast. With over 30 years of personal experience with Hirschsprung's disease, he brings to you inspiring stories from people just like him. While his show is not meant as medical advice, it serves as a platform for positivity and motivation through the life journeys and accomplishments of his guests. Not only does he focus on those affected by Hirschsprung’s Disease, but also individuals battling Crohn's, Colitis or IBD - all conditions that mirror similar symptoms. |  |
Can you tell us a bit about yourself and your background? I have a condition called Hirschsprung’s disease, which is quite rare and affects 1 in 5000 people. A part of what I do involves interviewing others who also have this condition. | What inspired you to start a podcast? My inspiration to start a podcast came from my desire to increase awareness about HD. |
How did you come up with the name of your podcast? I used the basic principles of marketing - who, what, when, why and how - to come up with the name of my podcast. | What is the main focus or theme of your show? The main focus or theme of our show is Hirschsprung's disease.  |
Have there been any particularly memorable moments during the recording that stick out to you? Yes, a standout memory was when we had two actors recording in high definition.
| Who has been one of your favorite guests so far, and why? One of my favorite guests so far was Louis Healy and Zoe Colletti. They both shared interesting stories about HD which made their visit very memorable. What's next for your show – any exciting plans we should know about? I have a range of guests coming on, including a member of the REACH HD board, the CEO of Ostique as well as a few personal journeys |
A special thanks to TOM for sharing his insightful podcast journey thus far and we wish him all the best with his continued podcast growth.
If you would like your podcast journey featured here FOR FREE, please email the editor at [email protected]
OUR PLATINUM SPONSORS
Create your own podcast website in minutes, it’s that simple. | Monetize your podcast with your own landing page & products or services. | Effortless publishing for driven brands, you create, they distribute & you grow. |
PODCAST TOOL OF THE DAY
Muvi One provides an all-inclusive platform for podcast hosting. It comes with unique features that simplify the process of managing, distributing, and making money from your podcast content.
Your Own Branded Apps & Website
Muvi lets you create your own video podcast platform with custom branding. It works on many platforms and devices like iOS, Android, Roku, Apple TV, Amazon Fire TV etc., helping your content reach audiences everywhere.
Stream On-demand Podcasts
Host your podcasts in high-quality 4K video and Dolby Atmos audio. Your content is safe with built-in security for audio and video. Enjoy clear streaming on web, mobile, or TV apps. Get top security with excellent clarity and sound.
Livestream Podcasts
With Muvi One, you can easily live stream podcasts and reach listeners globally. You get a customized hosting app and website for your brand. It allows users to pause, rewind, or replay live podcasts. Plus, you can record live shows and turn them into regular content.
Secured Content Delivery
Use our safe system to share your content. Our built-in security protects your audio and video podcasts everywhere. Enjoy strong safety and easy sharing on web, mobile or TV apps. Your content is secure with us.
Content Partner Portal
Do you get content from various partners for your streaming platform? Is managing this content time-consuming? Muvi's Partner Portal makes it easy. It lets your partners add, update, and upload their own videos and audio. They can also track views and earnings in real-time.
Monetize Podcasts
With Muvi One, you can make money from your podcast in different ways. You can charge per episode, offer a subscription for full access, or use a combination of both. It supports various payment methods and currencies.
Real-time Analytics
Understand your podcast's performance with Muvi One’s Analytics. Track listener habits, find popular content and review earnings accurately. Muvi One also identifies listener locations for a thorough understanding of audience engagement. Use these insights to improve your podcast's success.
GUEST NETWORKING
Megan Mary
Renowned author, dream analyst, and spiritual guide
Email: [email protected]
Looking for a podcast to be guest on that are hosted by women that feature women authors!
To appear in this section for free, to find guests or shows to appear on, please drop us an email at [email protected]
Podcast Events
Podbean
|  |
The event titled "Fast and Free: A Step-by-Step Guide to Starting Your Internal Podcast with No Budget" is an online session providing a comprehensive guide on launching a successful podcast without any production costs. The virtual gathering will detail the use of free tools, secure hosting options, budget-friendly equipment, content creation tips, simple editing and mixing tactics, effective distribution methods and strategies for maximizing engagement and return on investment. The aim is to help individuals turn their dreams of starting an internal podcast into reality while boosting team inspiration and productivity.
THIS WEEK’S HOT PODCAST RELEASES
And that's a wrap on our Podcast Newsletter for today, everyone. We remain dedicated to bringing you the latest and most intriguing podcast news - from hot topics to valuable guidance and beyond. As we conclude this final week of September, remember that we're here providing you with the most recent updates, thoughtful discussions, and useful advice for your journey into podcasting. Stay tuned for more exciting news coming tomorrow.