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Podcast Aids in Solving 40-Year-Old Missing Person Case
Podcast News, Events, Tools & more...
Podcast Tonight
April 03, 2025 • Estimated Reading Time: 11 minutes
Welcome to your daily dose of podcast growth, monetization, news & more…
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NEWS
Police Solve Decades Old Cold Case Featured in Podcast The remains of a woman who disappeared more than 40 years ago have been found in an Illinois river. Identified as Karen Schepers, her remains were discovered inside a 1980 Toyota Celica recovered from the Fox River. The cold case had puzzled detectives for decades, sparking them to create their own podcast "Somebody Knows Something" in search of answers. |  |
Nick Viall Renews Hosting Deal with Libsyn Libsyn renewed a long-term partnership with podcast host Nick Viall. The deal includes advertising and hosting for Viall's popular podcast, The Viall Files, and his audio lifestyle media company, Envy Media. This three-year agreement was reached after intense competition from other bidders. |  |
Audacy’s State of Audio Shows Positive Results for Advertisers Audacy's State of Audio update shows a significant shift in how advertisers use audio across the marketing funnel, with 64% using it for lower-funnel performance goals. Key findings include brand lift studies showing increases in purchase intent and brand affinity, as well as growth in favorability. The report also highlighted successful campaigns such as geo-fenced ones that increased in-store visits, retail sales lift studies using shopper card data, and pixel-based measurement strategies driving app downloads. |  |
Longtime Host Tom Sullivan to Leave iHeartMedia Longtime radio personality Tom Sullivan is leaving his daily show on iHeartMedia Sacramento’s NewsRadio KFBK, with his last day being May 30. Sullivan has had a long career in broadcasting, starting in Sacramento and eventually expanding to New York where he worked for Fox Business Network Channel and made his show nationwide. Although retiring from daily shows, Sullivan plans to launch a podcast. |  Newsbreak |
Spotify Simplifies Ad Buying and Measurement Spotify Advertising has improved its platform, making it easier for advertisers to purchase, create and measure ads. They have introduced the Spotify Ad Exchange (SAX), which allows advertisers access to Spotify's users through real-time auctions with full addressability and measurement capabilities. Furthermore, they have developed new tools for their self-serve Ads Manager, launched in-house agencies Creative Lab and AUX along with Gen AI Ads, and made their platform more measurable with the Brand Lift solution. |  Spotify newsroom |
What’s New?
Fatal Beauty
Fatal Beauty is a new podcast that delves into the chilling story of Sandra Bridewell, also known as The Black Widow. This captivating narrative unfolds in 1980s Dallas high society where mysterious deaths started to link back to Sandra, but it took years for suspicions to arise. The series host and investigative reporter, Cooper Moll unravels Sandra's intricate cons which led her from Dallas to Marin County, California after an article exposed her true identity. Despite changing times and identities - from a wealthy woman to a returned missionary from India - she continued exploiting vulnerable individuals for their money.
As veteran reporters and private investigators reveal their motivation to uncover Sandra's truth across this series, they expose how she used aliases and frequently moved locations trying to escape her notorious reputation. Fatal Beauty aims at unearthing the dark legacy of this ruthless woman who manipulated charm into a weapon, leaving behind trails of deception wherever she went.
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PODCAST TOOL OF THE DAY
When comparing Buzzsprout to Libsyn, Buzzsprout emerges as the more user-friendly, feature-rich, and cost-effective option—especially for new and mid-sized podcasters. Here’s why Buzzsprout stands out:
Intuitive, Modern Interface - Libsyn’s dashboard feels outdated and clunky, while Buzzsprout offers a sleek, beginner-friendly interface with drag-and-drop uploading, real-time analytics, and easy-to-navigate menus. For podcasters who value simplicity, Buzzsprout eliminates the steep learning curve of Libsyn’s legacy system.
Free Audiogram Creation - Buzzsprout integrates directly with Headliner, allowing you to create professional audiograms (video clips of your episodes) for free—perfect for social media promotion. Libsyn charges extra for this feature or requires manual third-party tools, adding time and cost.
Transparent Pricing with No Storage Limits - Libsyn’s pricing is based on monthly storage limits (e.g., 250MB for $15/month), which can be restrictive for longer episodes. Buzzsprout’s plans include unlimited storage, so you never have to worry about running out of space or paying overage fees.
Built-in Podcast Website & SEO Tools - Buzzsprout automatically generates a customizable podcast website with SEO optimization, while Libsyn requires manual setup or additional fees for a decent site. Buzzsprout also offers chapter markers and transcript integration, making your content more discoverable—features Libsyn either lacks or upcharges for.
Better Audience Insights - Buzzsprout provides more detailed, visually engaging analytics, including listener demographics, retention rates, and geographic data. Libsyn’s analytics feel archaic in comparison, with fewer insights and a less intuitive presentation.
Free Trial & No Long-Term Commitments - Buzzsprout offers a free plan (2 hours/month) and a risk-free 90-day trial for full access, while Libsyn has no free tier and locks you into monthly contracts. Buzzsprout’s flexibility is ideal for testing the platform before committing.
PODCAST TIP
How to Be a Great Podcast Guest? Want to shine in your next podcast interview? Follow these simple steps:
Research the Show
Listen to 1-2 episodes to understand the host’s style.
Note common questions so you can give fresh answers.
Share Your Bio & Photo
Send a short bio (3-4 lines) and a clear headshot.
Helps the host prep and promote you well.
Prep Key Points
Write down 3-5 main ideas you want to share.
Keep it natural—no memorizing!
Test Tech Early
Ask what platform they use (Zoom, etc.).
Test your mic, internet, and camera beforehand.
Ask the Host
“How can I make this interview awesome for you?”
Shows you care about their audience too.
Rest Up
Sleep well the night before to sound sharp.
Be Early
Join 5 minutes early to fix any last-minute issues.
GUEST NETWORKING
Byron & Margaret McKie
Parenting, Marriage & Relationships
Contact: [email protected]
Looking for podcasts to be guests on and share their journey
Podcast Events
Victoria Featherstone
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This workshop is a live, interactive session designed to help attendees stop overthinking and start taking action towards launching successful podcasts. Attendees will learn how to avoid the number one mistake that causes 90% of podcasts to fail, leverage a four-part framework for creating a podcast that converts listeners into paying clients, and utilize simple strategies to attract clients from their podcast. By the end of this workshop, not only will attendees have solid ideas for their podcasts but also roadmaps for launching shows that get results. An exclusive opportunity awaits those who stay until the end of the session - hands-on support in growing their podcast!
THIS WEEK’S HOT PODCAST RELEASES
And that's it for today's Podcast Newsletter, folks! We hope you enjoyed our latest podcast news and insights. Remember, we're your go-to place for exciting facts, captivating discussions and the most recent in podcasting. Can't wait to share more with you tomorrow!