Podcast Pro

January 26, 2024 • Estimated Reading Time: 12 minutes

Podcast PRO Newsletter

The weekend is arriving, we hope your Podcast release this week has been greatly received and smashed boundaries, here’s our final newsletter of the week, we hope you enjoy it! we’ll be back on Monday after we’ve released our Sunday Top 20 Chart Show! 

Have a great weekend…

WHAT’S HAPPENING IN THE PODCAST WORLD
The Dayparts When Audio Platforms See Peak Listening

credit: Edison Research

Edison's Research Share of Ear® dataset is a great tool that tracks how and when people listen to different audio types throughout the day. It's no shocker that radio usage hits its high point in the morning, between 6am-10am, also known as "morning drive time." This is largely because radios have always prioritized strong morning programs and many folks have gotten used to tuning in while they kick off their day or commute.

Interestingly, though, it turns out that evening time - from 7pm to midnight - sees a spike in one particular type of sound: music on YouTube. Most other kinds of audio hit their stride around midday (from 10am-3pm). Then there’s afternoon or as we call it "PM Drive Time” (from 3pm-7pm), which is when TV Music Channels get maximum ears on them.

After a rough year for podcasting, many are hoping the New Year brings some relief. But considering the rest of the media industry's struggle to make it through January, these hopes seem fragile. Still, it's a new year and there are significant questions that need to be addressed about the future and identity of podcasting.

When Alex Campbell, a sociology and history teacher from Tennessee, tasked his students with cracking open some unsolved murder cases in spring 2018, he couldn't have predicted they would pinpoint a suspect. Nor did he expect that their journey would become the subject of a true crime podcast six years down the line.

Imagine if we had paid heed when Palestinians, back in 2005, urged the global community to shun Israel until it adhered to international law. By Naomi Klein.

Collin Campbell, after Gimlet's dissolution by Spotify, has made a comeback to public radio and is on a mission to shape the future of NPR. Insider landed an exclusive interview with him, discussing how NPR is navigating the increasingly competitive world of podcasting and if he picked up any lessons from the chaos at Gimlet.

PODCAST TIP OF THE DAY
Podcast Name Generator

Why It’s Important To Choose A Great Podcast Name?

Search Engine Optimization

In the modern world, search engines are key in linking people to the information they're after - often through certain keywords. For this reason, it's crucial that your podcast name is designed with search engines in mind. That means crafting a title that fits well with the main theme of your podcast and includes at least one keyword.

Establishing A Strong Domain & Social Handles

Another key factor in securing your podcast's future success is to keep the same name across all platforms, including domains and social media profiles. Ideally, you'd want your podcast's title to be identical on your website and social media accounts.

Brand Strategy

Branding is the third key element for growing your podcast. It's crucial to pick a name that reflects the brand you're cultivating for your show accurately. The name should speak to your intended audience and align with the vibe of your show, not forgetting it needs to be catchy and unforgettable.

PODCAST FACTS
Did You Know?

1. Twitter Was Created Because of a Failed Podcast Platform

Before Twitter was created, Evan Williams, one of the co-founders of the popular microblogging network and a developer of Blogger, tried to develop a podcasting platform. He called it Odeo. It was supposed to be a speech-to-podcast converter. However, the project struggled and failed, so Williams and the rest of the team decided to start something new.

2. Sweden Is the Top Country in Terms of Podcast Consumption

Sweden is the number one country in the world regarding podcast consumption. Out of all the respondents, 47 percent claim they listened to a podcast at least once in 12 months. Sweden has a 25% podcast audience share and is followed by Ireland and Brazil.

3. British Comedian Ricky Gervais Helped in Popularizing Podcasts

In 2005, the British comedian Ricky Gervais hosted the original podcast channel called The Ricky Gervais Show. During its first month, the show enjoyed over 260,000 downloads a week. In fact, The Ricky Gervais Show is cemented as the most-downloaded podcast in 2007 in no less than the Guinness Book of World Records.  

4. Microsoft Wasn’t Happy That the iPod Inspired the Name Podcast

When Apple introduced the iPod in the early 2000s, one of its main features was its ability to download podcasts. The name of this feature was Podcast. However, Microsoft didn’t like that the new technology was now associated with their rival. The Redmond-based company tried to make “blogcasting” mainstream, but the term “podcast” stuck more.

5. Truckin by The Grateful Dead Is One of the First Podcasts with an MP3 Feature

According to various sources, Truckin by The Grateful Dead was one of the first podcasts that you could download from the Internet. One of the pioneers of podcasting, Dave Winer, discovered how to aggregate MP3 files into RSS. And the first MP3 played was Truckin.

6. People Spend an Average of Six Hours a Week Listening to Podcasts

There are several reasons why people listen to podcasts. Some use it to learn about new things, keep themselves entertained, or stay in touch with the latest news. According to a study conducted by Edison Research, the average American spends about six hours a week listening to podcasts. The same research shows that a typical podcast listener listens to five episodes a week.

Credit: Thanks to Promoly for today’s cool facts!

PODCAST EVENTS
Day Two @PodFest Expo 2024, Have You Made The Travel To Join In?

Podfest Expo 2024

FRIDAY, JANUARY 26TH

ALL EXPO, CREATOR, VIP TRACKS BEGIN

  • 7:00AM

    REGISTRATION OPENS

  • 8:45AM-9:00AM

    WELCOME ALL PODFEST ATTENDEES!

    Open to all passholders

  • 9:00AM-9:45AM

    OPENING KEYNOTES

    Open to all passholders

  • 9:45AM-4:45PM

    EXPO HALL HOURS

    Open to all passholders

  • 10:00AM-4:45PM

    ALL TRACKS OPEN!

    Includes: Beginner, Technology, Audience Growth, Monetization, Video Podcasting, Artificial Intelligence (AI), Panel Track, Deep Dive Case Study Talks, and Wildcard

    Expo Hall Passes only include education in the Expo Hall

  • 5:00PM-6:00PM

    PRIVATE SOCIAL

    VIP, Speaker, and Sponsor passes only

  • 6:00PM-7:30PM

    TRIVIAL WARFARE

    Open to all passholders

  • 7:00PM-9:00PM

    PODCAST HALL OF FAME 2024 INDUCTION CEREMONY

    Separate Ticket Required

PODCAST OF THE DAY
Excellent Executive Coaching

Executive coaches are professionals who specialize in helping individuals develop their leadership skills, improve communication abilities, and navigate complex business situations. They provide guidance and insights that enable executives to reach their full potential and achieve professional success.

The Excellent Executive Coaching podcast is a show that focuses on leadership coaching and provides valuable tips, strategies, and resources to overcome leadership issues. Hosted by Dr. Katrina Burrus an experienced coach and founding Board Member for ICF Switzerland. She has coached leaders in renowned organizations such as Nestle, Novartis, CERN, UNAIDS, and the United Nations.

Image: Dear Media

How Many Weekly Downloads Does Your Podcast Receive?

Login or Subscribe to participate in polls.

YESTERDAYS POLL RESULTS
WOW! Yesterday’s poll was so close, in fact just 8 votes separated the two…

Is the Podcast market flooded with too many podcasts in 2024?

🟩🟩🟩🟩🟩🟩 Yes (452)

🟨🟨🟨🟨🟨🟨 No (444)

896 Votes

via @beehiiv polls

PODCAST TONIGHT RADIO SCHEDULE
Is Your Podcast Scheduled This Weekend If Not, Why Not?

The schedule starts every day from 12am GMT

Saturday’s Lineup

  • APB Cold Case

  • Women’s Motorsports Network

  • Breaking Math

  • wrigleyville nation podcast

  • True Crime Connections Advocacy Podcast

  • The Kara Goldin Show

  • It Came From The Radio

  • After the Apocalypse

  • Too Many Podcasts! (Exploring podcasts w/ Jim the Podcast Sherpa)

  • Going North Podcast

  • DyBySeries

  • Hamburger Generation | جيل الهمبرجر

  • breakup BOOST Advice to Get Over Your Ex & More

  • TUDOR AND STUART FAIRYTALES

Sunday’s Lineup

  • Plastic Surgery Decoded

  • Transforming Work With Sophie Wade

  • The Agile Brand

  • American Potential

  • These Fukken Feelings

  • Over40 AlphaRocking Midlife

  • Quintessential Listening Poetry Online Radio

  • Excellent Executive Coaching

  • The Aquarianmind Podcast

  • Dream 100 Biz showJohn Brown Quotes

  • Tracy Podcasts

  • Mister Radio

  • The Robot Industry Podcast

  • Perpetual mOetion With Dr. mOe Anderson

  • Night School Horror

PODCAST TOOL OF THE DAY
Don’t Want To Turn Your Podcast Into A Business? Then This Tool Isn’t For You!

As a successful podcaster, it really is time to take your destiny into your own hands by bringing your listeners onto a platform you have control of and by creating your very own email list of avid followers your earning potential will skyrocket in 2024 by sending a newsletter or promotional emails for your merch or Patreon, I’m sure you get the picture.

With Beehiiv you have an all-in-one tool to create an email list and send captivating emails to your loyal followers and with their AD network you can even place ready-made adverts from sponsors inside your emails to earn instant cash from your email opens.

You can set up a referral program for your listeners to earn incentives by referring their friends and family to your podcast. Get Free Trial

Wouldn’t it be cool to be able to email listeners to let them know that your episode is about to drop? or even sign them up to a premium membership for early access to your show or bloopers, there’s a million different ways to get your listeners involved and turn your podcast into a thriving business.

In 20 years of email marketing, I have NEVER seen a tool as useful as this! We have even switched of newsletter of 60,000 people over to Beehiiv.

WANT TO GET INVOLVED WITH THE PODCAST TONIGHT NETWORK?

Here’s some of what we got going on across the Podcast Tonight network!

  • Over 600 Podcast reviews at www.podcasttonight.com

  • Podcast Tonight Radio

  • Daily Newsletter to 60.000 subscribers

  • Huge social media following & Growing

  • New Android & iOS App launching Feb 1st (Beta)

  • Podcast Tonight 3-hour audio course

  • Podcast Tonight TOP 20 Chart Show

  • The BIG 30-day Podcast to Business Mentorship program coming soon 

Drop us an email to [email protected]