Growth and Evolution Expected in the World of Podcast Ads

Podcasting is projected to generate $2.6 billion in ad revenue by 2026, with the way ads are being bought evolving alongside this growth. Brands are beginning to understand that podcasts can serve both upper and lower funnel functions for them, moving from a channel-first focus to a campaign-first focus. This shift has led brands like BetterHelp to move from buying specific shows to audience-based buying across numerous podcasts.

Saudia Airline and Mastercard Partner for Third Season of 'Her Voice' Podcast Series

Saudi Arabia's national airline, Saudia, has partnered with Mastercard for the third series of their podcast 'Her Voice', which will be available on the airline’s inflight entertainment system. In collaboration with Blossom Accelerator, they plan to hold workshops in Jeddah, Riyadh and Khobar to empower female entrepreneurs and business owners. The new season of 'Her Voice' will highlight the successes of seven women in various sectors and includes a competition for startups to win a year-long mentorship with Blossom Accelerator.

More Americans Listening to Podcasts, Study Shows

Over half of Americans aged 18 and older now listen to podcasts at least monthly, with the number of those who have never listened dropping slightly from last year. The research found that podcast listening is highest among non-Whites, particularly Hispanics and Asian-Americans; there's also potential for growth among people aged 55 and over. However, despite increasing numbers of listeners overall, the study identified a problem with 'churn', as every new listener means a listener lost due to their loss of interest or repetitive content.

NSA Plans Podcast to Share Its Story and Inform Public about its Activities

The US National Security Agency (NSA) plans to launch a podcast, "No Such Podcast," as part of its efforts to inform the public about its clandestine activities. The series will feature experts discussing the agency's role in combat support, signals intelligence and cybersecurity missions. This move marks a significant shift in how the NSA engages with the public following criticisms over their mass surveillance activities disclosed by Edward Snowden in 2013.

Climate Decoded Podcast Returns with New Season

The podcast "Climate Decoded" is returning for a second season, focusing on climate action. The new episodes will explore areas like climate litigation cases and the stories of environmental defenders. It will feature interviews with experts and activists, including representatives from Oxford Net Zero, Global Center on Adaptation, Breakthrough Energy and more.

Meet Sherm Porter, the friendly voice behind Destination Success podcast. With 25 years of experience as an entrepreneur, he's faced many challenges and learned countless lessons. He's here to share wisdom from his journey and teach you mindset hacks that can change your game.

How did you come up with the name of your podcast?

It was the title of my book

What is the main focus or theme of your show?

Helping business owner with everyday struggles and how to get past them

Have there been any particularly memorable moments during the recording that stick out to you?

I probably have an "ahh yah" moment on every podcast. I learn just as must as I teach my listeners. We never stop learning or we stop growing!

Who has been one of your favorite guests so far, and why?

Vincenza Carrieri-Russo

What's next for your show – any exciting plans we should know about?

Continue to put out real content about running a business in today's world

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• London Podcast Festival 2024

• Date: Sept 5-15, 2024

  Cost: Depending on the shows

• Location: Kings Place, 90 York Way, King's Cross, N1 9AG