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North America Podcasting Surges
The North America Podcasting Market is expected to grow from $10.55 billion in 2024 to $65.76 billion by 2033, with a 22.55% annual growth rate. Growth is driven by investments in original audio content, advertising, and increased mobile and digital media use. The U.S. leads in podcast production and revenue, while Canada and Mexico show strong growth with more local content. Popular podcast genres include news, politics, humor, business, and sports, with interview and solo-host formats being most common. Innovations like AI-driven content, personalized ads, and video podcasts are transforming the market.
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Digital Audio Drives Huge Podcasting Market Growth
The global podcasting market is expected to grow from USD 45.8 billion in 2024 to USD 214.3 billion by 2034, with a strong annual growth rate of 16.9%. This growth is driven by more people consuming digital media on smartphones and smart speakers, along with new ways for creators to earn money like ads and subscriptions. Leading companies in the market include Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.
Former 5 News Editor to Lead Pod Save the UK
Cait FitzSimons, former Editor of 5 News, has been appointed Executive Producer of the political podcast Pod Save the UK. She brings experience in growing news audiences and leading diverse teams, and will help drive the show’s next stage of growth. The podcast, hosted by Nish Kumar and Coco Khan, blends humour with political reporting and is released every Thursday.
Nikhil Kamath Hints at Podcast With Elon Musk
Investor and podcaster Nikhil Kamath hinted at a new podcast episode featuring Elon Musk, sparking excitement and speculation online. Social media users discussed what tough questions Kamath might ask Musk about his platform X (formerly Twitter) and joked about Musk owning the app. Kamath has previously interviewed several top business leaders, both from India and around the world, making Musk his latest high-profile guest.
New Podcast The Research Room Explores Clinical Trials
The York Trials Unit (YTU) has started a new podcast called The Research Room to explain clinical trials and healthcare research in simple terms. Hosts Lucy Atha and Janine Heeley talk with researchers about their projects and how they are helping to improve health. The podcast makes research more understandable for everyone and helps staff learn more about each other’s work.
Podcast Growth Tool
Podcasters, production companies, and media networks need reliable ways to grow their audience and ensure their advertising dollars are being well spent. AudienceLift gives them the transparency, control, and performance tracking they need to confidently run effective campaigns—whether the goal is to increase downloads, subscribers, or overall engagement.
With integrated solutions for both audio and video promotion, along with clear data and human-focused growth strategies, AudienceLift is a top choice for anyone serious about growing their show’s reach and influence.
Podcast Nominations Of The Day
For anyone who has ever watched a historical film labeled "Based on a True Story" and wondered where the facts end and the Hollywood fiction begins, Dan LeFebvre's award-winning podcast, Based on a True Story, is the essential guide. Since 2016, this engaging show has meticulously dissected hundreds of movies and TV shows, contrasting the dramatic on-screen narratives with the actual historical record. Each episode is a fun and educational deep dive that uncovers the real people and events behind the entertainment, consistently leaving you with fascinating new knowledge to impress your friends and family.
Hosted by Malone, a seasoned radio personality and Assistant Program Director at Fort Worth's 95.9 “The Ranch,” Spiritual Food for Thought With Malone is a daily, 60-second podcast that delivers an original, uplifting thought from a non-denominational perspective. Perfect for a quick dose of inspiration, each episode is designed to be a ray of sunshine for your day, offering what Malone aptly calls "good thinkin' for feeling good." She brings a positive, unique, and always accessible perspective to spirituality and daily living, making complex ideas feel both personal and profoundly encouraging.
Podcaster Essentials
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Visionary Voices Of Podcasting
Demystifying Money for the Modern World
Nicole Lapin is an Emmy-winning financial journalist, bestselling author, and media entrepreneur who has anchored major networks like CNN and CNBC while building a personal finance empire through accessible books like Rich Bitch and her daily podcast Money Rehab. As the founder of the Money News Network, she amplifies practical financial guidance across platforms—from television segments to digital masterclasses—empowering audiences to take control of their economic futures with confidence and clarity. Despite not coming from a background in finance, Nicole has overcome her sense of imposter syndrome to master the money conversation.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Podcast Tip Of The Day
When you're overwhelmed by too many ideas, start by writing them all down to clear your mental cache, then prioritize based on what truly excites you, aligns with your core mission, and is actually feasible to produce now—not someday. Choose one concept to develop fully for launch, and save the rest in an "idea bank" for future seasons or bonus content, because a focused start beats a chaotic launch every time.
A Final Note
“A thousand ideas are just potential—but one, launched, becomes a legacy.”
