Podcast For News
Podcasts have become a significant part of American media consumption, serving as a regular source of entertainment, education, and news for many U.S. adults. A new fact sheet examines listener demographics and explores who turns to podcasts for news content. The analysis also covers levels of trust in podcast news, popular news podcast genres, and trends in paid subscriptions. Compiled by Senior Researcher Elisa Shearer and her team, the report highlights key patterns in how audiences engage with audio news. This research offers a detailed look at the evolving role of podcasts in the American information landscape.
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How Is NPR Growing Its Podcast Audience?
NPR is focusing on growing and engaging its podcast audience, especially by reaching people who are not traditional public radio listeners. They are expanding their podcasts onto platforms like YouTube and creating new shows to appeal to different interests and needs. This shift is important because NPR now earns more from podcast sponsorships than from radio, and wants to continue serving its public mission as its audience moves online.
Should Your Podcast Be on YouTube?
YouTube is now a major platform for podcasts, allowing creators to reach new audiences by adding video and engaging visually with viewers. With YouTube’s powerful discovery tools and global user base, podcasts can gain more exposure and build stronger communities. The platform also offers various monetization options, making it easier for podcasters to turn their passion into a sustainable business.
AudioUK and BBC Launch Ongoing Training Platform for Podcasters
AudioUK has relaunched Audiotrain, in partnership with the BBC, as a free year-round training platform for UK podcast and audio professionals. The platform offers online and in-person sessions led by industry experts, covering creative, business, and technical skills. The first 19 webinars start today, aiming to help people at all levels improve their skills and grow the UK podcast and audio industry.
Ugly Betty Stars Start Rewatch Podcast
Ana Ortiz and Mark Indelicato, who played Hilda and Justin on "Ugly Betty," are launching a new rewatch podcast called "Viva Betty: An Ugly Betty Rewatch" on October 2. The podcast will revisit the hit show's episodes and celebrate its cultural impact, especially for Latin Americans. "Ugly Betty," which first aired in 2006, focused on Betty Suarez, a unique and proudly Mexican American character who challenged beauty standards.
Podcast Tool
Flowsend is an AI-powered platform designed to streamline content repurposing for podcasters, video creators, and marketers by automatically transforming long-form audio and video recordings into polished, shareable assets. Using advanced transcription and generative AI, it produces accurate transcripts, engaging blog posts, social media snippets, and newsletter content—all while preserving the creator’s unique tone and style. By efficiently turning a single recording into multiple high-quality formats, Flowsend saves significant production time and helps expand audience reach across channels.
Podcast Of The Day
Where Are You Going?
Where Are You Going?, the acclaimed podcast hosted by Catherine Carr, concludes this week after a celebrated run of over 200 episodes and a million downloads. Launched in 2014 as a BBC World Service project before transitioning to an independent production, the series built a devoted following through intimate, globe-spanning conversations that captured life’s profound and everyday moments—from love and loss on a New York subway to quiet reflections on a life-changing diagnosis. The final episode features a conversation with Financial Times critic Fiona Sturges, reflecting on the show’s place in a decade of audio storytelling and revisiting memorable moments from its rich archive. The production team described the experience as “joyful, moving and ultimately life-affirming,” leaving behind a resonant legacy for listeners to return to long after the series ends.
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Visionary Voices Of Podcasting
Forged by the Internet, Not by Time
Rachelle Hampton is a culture writer and reporter at Slate, and Madison Malone Kircher is a journalist covering internet culture for the New York Times; together, they are the co-hosts of the podcast ICYMI (In Case You Missed It). Despite having never met before their audition, their immediate rapport forged a partnership that expertly dissects online phenomena with a blend of sharp analysis and humor. Let's explore the unique on-air chemistry that makes their dynamic so compelling to listeners.
Upcoming Podcast Events
Discover the latest trends and strategies in podcasting by attending these must-experience upcoming events—perfect for creators, brands, and industry professionals looking to elevate their audio game.
Podcast Tip Of The Day
Don’t be shy about inviting your audience to support your show through donations—your most dedicated listeners are often eager to contribute if they value your content. Platforms like Patreon, PayPal, or GoFundMe make it easy to set up recurring or one-time donations. Offer meaningful incentives such as bonus episodes, early access, or behind-the-scenes content to thank supporters. Clearly and respectfully communicate how donations help sustain the podcast—whether covering production costs, investing in better equipment, or keeping the show ad-free.
A Final Note
“The most successful podcasts aren't measured by downloads, but by the strength of the connection they build with every listener.”
